Short Term Rental Secrets Podcast Podcast Por MICHAEL SJOGREN arte de portada

Short Term Rental Secrets Podcast

Short Term Rental Secrets Podcast

De: MICHAEL SJOGREN
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The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.comLimitless Consulting Inc. Desarrollo Personal Economía Finanzas Personales Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • Every Objection That's Costing You Clients — Handled Live on Stage at Our Acquisitions Event

    Every Objection That's Costing You Clients — Handled Live on Stage at Our Acquisitions Event
    Apr 3 2026

    If you want to increase your revenue, automate your day to day operations and spend more time with your kids: http://strsecrets.com/apply

    If you want to join our weekly free training:

    https://www.facebook.com/groups/STRentalsecrets

    This one is different.

    At our last STR acquisitions event at the Freedom Factory in Beverly, MA, we did something we'd never done before.

    We filled a hat with real homeowner objections — things operators hear every day — and had four coaches handle them live on stage in front of 50 operators.

    No prep. No script. No safety net.

    Coaches Mike Reilly, Dave, Darryl, and E took turns handling objections like "your fees are too high," "you're not local," "I don't want to be locked in," and "I want to take advantage of the STR tax loophole." Each coach handled them differently — because that's the point. There is no single right answer. There's the answer that fits your voice.

    This is an hour of live, unfiltered STR sales training recorded in the room. If you're growing a property management or cohosting business, this episode will change how you handle objections.

    Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-book

    STR Secrets FB group: https://www.facebook.com/groups/STRentalsecrets
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    1 h y 3 m
  • 5 Years. 180 Properties. 36 People. Aidan Groll on Building a Real STR Management Company

    5 Years. 180 Properties. 36 People. Aidan Groll on Building a Real STR Management Company
    Mar 30 2026
    If you want to increase your revenue, automate your day to day operations and spend more time with your kids, talk to us: http://strsecrets.com/applyIf you want us to review your listing, org chart, pricing or anything related to STR business, join here:➡ https://www.facebook.com/groups/STRentalsecretsMost STR companies obsess over guest reviews.Blue Gems obsesses over owner profitability.And they grew to 180 properties under management doing it.In this episode, recorded live at the Freedom Factory in Beverly, MA, E and Chris sits down with Aidan Groll — co-founder of Blue Gems Management, one of Florida's fastest-growing STR companies. Aidan and his partner JB manage 180+ properties across Orlando and Clearwater Beach with a 36-person team — and grew almost entirely through organic relationships, not paid ads.In this episode Aidan breaks down:- How he went from a corporate accounting job to buying his first duplex in March 2020- How a 400 sq ft backyard ADU made $50K in its first year and convinced him to go all in on STRs- Why Blue Gems puts owners 70% over guests — and how they pitch that to new clients- Their full org chart at 180 units: 14 in maintenance, 7 in guest experience, 3 in sales and more- Why they do ALL maintenance in-house — and why speed was the deciding factor- How they automated 70% of guest communication with AI in the last year- Their 7-day contract-to-live-listing goal and how they hit it consistently- How they choose markets based on regulatory stability — not just cash flow- Why they shut down their podcast and social media for 2+ years to focus on growth- Their plan to reach 350-400 units through acquisitions of smaller operators- The Valley of Disappointment — and why most people quit right before it gets good- Aidan's #1 secret to STR success: patienceThis is a masterclass in building a real, scalable STR management business.---About Aidan Groll:Aidan Groll is the co-founder of Blue Gems Management, an Orlando-based vacation rental management company that has grown to oversee 180+ properties across Florida. Originally a real estate investor with a background in corporate accounting, Aidan and his business partner JB pivoted to short-term rentals in late 2021 — building their own management infrastructure before opening to third-party clients in early 2023. Since then, Blue Gems has scaled to a 36-person team with full in-house maintenance operations, serving property owners across Orlando and Clearwater Beach.Time Stamps:0:00 - intro0:54 - Introducing Aidan Groll and Blue Gems Management1:28 - What Blue Gems Does Differently (Owner-First Philosophy)4:14 - The Real Cost of Building This Business5:08 - Aidan's Origin Story: From Accounting Job to House Hacking in 20207:54 - The $50K ADU That Changed Everything9:10 - Scaling to 180 Properties: How Blue Gems Grew Without Paid Ads10:46 - The Contrarian Take: Why They Don't Chase 5-Star Reviews13:46 - How to Pitch the Owner-First Model to New Clients18:26 - Inside the Org Chart: 36 People, 180 Properties20:08 - Why They Do All Maintenance In-House25:38 - How AI Automated 70% of Guest Communication29:54 - From Signed Contract to Live Listing in 7 Days31:18 - How to Choose Markets Based on Regulatory Stability36:49 - Why Aidan Is Selling His Portfolio to Bet on the Management Company40:41 - The Real Cost of Building This Business43:59 - The Future: 350+ Units and Acquiring Smaller Operators47:15 - Aidan's #1 Secret to STR SuccessConnect with Aidan:Instagram: https://www.instagram.com/aidangroll/LinkedIn: https://www.linkedin.com/in/aidan-grollEmail: aidan@bluegems.group📲 Connect with STR Secrets:Free 6-step course for scaling STR operators: https://level.strsecrets.com/pc-bookSTR Secrets FB group: https://www.facebook.com/groups/STRentalsecretsSTR Secrets Podcast: https://strsecrets.com/podcast
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    49 m
  • We Pulled Up 2 Real Airbnb Listings and Told Them Everything That's Wrong | STR Portfolio Clinic #1

    We Pulled Up 2 Real Airbnb Listings and Told Them Everything That's Wrong | STR Portfolio Clinic #1
    Mar 26 2026

    Resources mentioned in this episode are available at: strsecrets.com/clinic

    If you want to increase your revenue, automate your day to day operations and spend more time with your kids: http://strsecrets.com/apply

    If you want to join these live trainings:

    https://www.facebook.com/groups/STRentalsecrets

    This is the first episode of the STR Portfolio Clinic. A brand new series where me and Mike Sjogren pull up real STR listings on screen and diagnose what's working and what's not. Live. In front of everyone. No filter.

    This episode is all about listings.

    We reviewed two real Airbnb properties from operators who volunteered to put their listings on the hot seat.

    First up is a brand new beach cottage in Oak Island, North Carolina. Second row from the ocean. Clean listing. But nobody's clicking on it. We broke down why and gave the owner a full game plan on the spot.

    Then we pulled up a riverfront property in Murphy, North Carolina. Fly fishing right off the deck. Beautiful area. Went an entire summer with zero bookings. It took about 10 seconds to see what was wrong.

    We also break down the ALE framework which stands for amenities, location, and experiences. This is the framework behind how we build listings across 30+ properties that generated over $5M in bookings last year.

    If your listing has been sitting or your bookings have slowed down, this episode will show you exactly what to fix and in what order.

    Want your listing or business reviewed on a future episode? Drop CLINIC in our DMs

    TIMESTAMPS:

    0:00 - What is the Portfolio Clinic

    0:55 - The ALE Framework: Amenities, Location, Experiences

    4:17 - Listing Review #1: Beach Cottage in Oak Island, NC

    5:09 - Photo feedback: It's clean but it's too white

    6:31 - How to use AI for sunset and lifestyle shots

    7:15 - Staging amenities: Reilly's beach property example

    8:41 - Who's your avatar and why it changes your photos

    9:12 - Sjogren: The wizard room hero image strategy

    10:33 - Using ChatGPT to create twilight shots

    11:38 - Interior updates vs working with what you have

    12:47 - Getting five star reviews on a new listing

    13:52 - The combined listing strategy for side by side properties

    16:58 - Aerial shot hack to show both properties

    17:48 - Listing Review #2: Riverfront A-Frame in Murphy, NC

    18:16 - Sjogren's first reaction: "I don't love this first photo"

    19:04 - Andy's story: Zero bookings since launch

    19:56 - Why you need to relaunch dead listings

    20:35 - Phone photos are killing your listing

    21:24 - What lifestyle photos this property actually needs

    22:47 - Comp analysis: What top properties in Murphy look like

    25:02 - Brutal feedback: The photos make it look dark and dated

    26:35 - Staging the deck and outdoor space

    28:41 - The game plan: Photos, relaunch, pricing, reviews

    29:42 - The Airbnb new listing push and why Andy missed it

    30:09 - Small changes that pay for themselves in one night

    30:47 - Insurance and liability for offering amenities

    33:23 - Bonus: Quick review of Christie's listing

    35:40 - What's coming next and the Freedom Factory event
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    37 m
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The information regarding monetizing your guests stay via purchases of the items you use for your STR is awesome! I will definitely be doing this for our properties.

Brilliant episode!

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Wow, I was really put off by Christina's negativity towards her current job. The "I don't care" attitude and showing up late for work was bad. I get that you don't feel the pressure of doing great at work as you can walk away but you should still have work ethics. Again, her negative attitude was off putting.
I was hoping to learn more from these podcasts but listening to here I'm not sure if I want to continue listening to the podcast with guests like her.

Christina Robinson guest

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