Regular price: $17.00

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

Publisher's Summary

Paul Shapiro gives you a front-row seat for the wild story of the race to create and commercialize cleaner, safer, sustainable meat - real meat - without the animals. From the entrepreneurial visionaries to the scientists' workshops to the big business boardrooms - Shapiro details that quest for clean meat and other animal products and examines the debate raging around it.

Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species' desire for meat. But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health and certainly the animals themselves.

But what if we could have our meat and eat it, too? The next great scientific revolution is underway - discovering new ways to create enough food for the world's ever-growing, ever-hungry population.

©2018 Paul Shapiro (P)2018 Simon & Schuster

More from the same

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    37
  • 4 Stars
    6
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Performance

  • 5 out of 5 stars
  • 5 Stars
    35
  • 4 Stars
    5
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4.5 out of 5 stars
  • 5 Stars
    33
  • 4 Stars
    7
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Ingenious, terrific and prophetic book

Truly loved this book! It's so hart-warming to hear that there already are many start-up's distrupting agricultural business. As a devoted vegeterian and animal lover I simply cannot wait to see all these products hiting the market soon. Animal-free meat, dairy and leather is the only future for human kind and our planet!! The quicker people understand it the better off they'll be along with all the animals that suffer in the proccess.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Excellent Narrator, Excellent Content

An awesome look into the future of food and what clean meat can do for everyone on the planet. The author does a great job taking a neutral look at the industry even though he has a background in animal advocacy. Highly recommend this read, works great on 1.5x!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must read

Wonderful work, extremely well documented and narrated, with stories of pioneers I can’t wait to see succeed on a world scale. Everyone of us can help, go listen, do your piece and pass it on!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Perfect

Great book about the future of food and heroes in lab coats trying to save the environment, rain forests, and billions of lives.

Would you eat meat that is cleaner, healthier and better for our planet? It may even taste better. The only catch - it doesn't come from an animal. Would you drink milk that doesn't require cows to produce? Eggs that require no hens? Can I interest you in some Foie gras, perhaps? No geese involved.

According to Mr. Shapiro, we will soon be able to "eat meat, not animals."

Will we?

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A great overview of the topic

The author describes the history of the idea (cultured meats) and different manifestations of the technology. The author did a good job describing various companies that are tackling the problems of industrial agriculture, their motivations, how they got their start, their idea and the obstacles they are trying to address (e.g. Clara Foods, Perfect Day, New Harvest, Memphis Meats). The author also mentioned some of the critics and they're hesitations.

I was most surprised by how long some people have been working on this idea (10-15 years). It was also interesting to hear about plant based alternatives and how far that technology has already come, and I think that really grounded the book a little bit. The author honestly acknowledged that some people think this technology will never be economically feasible.

If you're looking for an overview of the topic, I think this book does a great job.

  • Overall
    5 out of 5 stars

A must read and/or listen

This book is a fascinating insider look in to possibly the most important technological discovery ever made. The style of writing translates very well to audiobook format and the narration is great. Highly recommended.