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Scaling UP! H2O

Scaling UP! H2O

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The podcast where we scale up on knowledge so we don't scale up our systems. Find out why working in Industrial Water Treatment is the best job in the world. Hear industry experts share their knowledge and stories. Learn about technologies, methods, and career journeys. Join podcast host Trace Blackmore, former AWT President, LEED, and CWT every Friday for a new episode.© 2018 All Rights Reserved, Blackmore Enterprises, Inc. Economía
Episodios
  • 459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva

    459 From Wastewater to Resource: Water Reuse with Dr. Veronika Zhiteneva
    Jan 16 2026
    Industrial water professionals are increasingly pulled into conversations about scarcity, resilience, and "where the next gallon comes from." Dr. Veronika Zhiteneva, CEO and Co-founder of Waterloop Solutions frames water reuse as an implementation challenge more than a technology gap—and explains where the practical starting points are when the scope feels overwhelming. Moving reuse forward when the technology already exists Waterloop Solutions was founded to accelerate implementation: clarifying end-use quality, identifying post-treatment needs on the back end of existing plants, and building risk management plans that fit real operational and regulatory expectations. The conversation stays grounded in what slows projects down (time, permitting, funding, and public acceptance) and where progress can be made without reinventing the toolbox. Centralized vs. decentralized: why "less regulated" can move faster Europe's agricultural reuse regulation (noted as coming into effect in June 2023) created shared minimum requirements, but also uncertainty around permitting and responsibility at the local level. In contrast, decentralized reuse is described as an "early adopter" space—often driven by innovative building projects (gray water separation, rooftop rain capture) and, in some cases, easier implementation from scratch than retrofits. What matters to industrial listeners: partnerships, autonomy, and distance For industrial teams, Dr. Veronika points out opportunities for synergistic partnerships with municipalities and agriculture—balanced against the realities of infrastructure distance and cost. She also makes the case for industrial autonomy: decoupling from conventional sources through internal reuse to protect future production when municipal needs take precedence. Communication and the "toilet to tap" problem Public perception remains a stubborn barrier. Dr. Veronika calls out the long-lasting impact of "toilet to tap" framing and why first impressions can derail technically sound reuse projects. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:58 - Trace Blackmore shares how "Pinks and Blues" questions get chosen—and where listeners can submit them 05:05 - Upcoming Events for Water Treatment Professionals 07:42 – Words of Water with James McDonald 11:47 – Meet Dr. Veronika Zhiteneva and why Trace invited her from LinkedIn insights 12:20 — Veronika's path: UMD → Colorado School of Mines → PhD at Technical University of Munich 15:40 — Why Waterloop Solutions started: progress is slow, but implementation support is missing 19:40 — Decentralized reuse: why interest is rising, and why it can be easier to implement in buildings 20:20 — EU agricultural reuse regulation (June 2023): minimum quality, crop types, and risk plan uncertainty 23:40 — Unique barriers by sector: municipal timelines, industrial ROI, and the difficulty of reaching farmers 33:20 — Lowest-hanging fruit: municipal reuse for street cleaning and parks; industrial autonomy via internal reuse 45:00 — Women and young professionals: visibility, role models, and why the sector's willingness to help matters 47:20 — Where to learn more: US EPA resources, EU work underway, and Australia as a reuse leader Quotes "It's okay to ask questions." "But actually, all the technology needed for it already exists." "What I think is awesome in the US, for example, that you guys are really pursuing this direct potable reuse now." "I think these are all valid options to have kind of in the water management portfolio on a local level and also on a regional level." Connect with Dr. Veronika Zhiteneva Email: vzhiteneva@gowaterloop.com Website: Home – Waterloop Solutions LinkedIn: https://www.linkedin.com/in/vzhiteneva/ Waterloop Solutions: Overview | LinkedIn Guest Resources Mentioned Brave New World by Aldous Huxley (Paperback) European Commission's Water reuse: New EU rules to improve access to safe irrigation Intermezzo Paperback – by Sally Rooney (Author) Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott US EPA State Water Reuse Resources US EPA Water Reuse Information Library US EPA's "A Framework for Permitting Innovation in the Wastewater Sector Report" US Department of Energy's About the BuildingsNEXT Student Design Competition The Corporate Sustainability Reporting Directive (CSRD) Water Reuse Europe Policy and Regulations Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Words of Water with James ...
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    56 m
  • 458 Hiring Olympics and High-Performance Culture with J.D. Roth

    458 Hiring Olympics and High-Performance Culture with J.D. Roth
    Jan 9 2026
    "Stay curious. And you only have one reputation. Guard it with your life." Hiring for judgment, not just rehearsed confidence Industrial water treatment is full of decisions made with incomplete data—on sites, with customers, and inside the business. JD Roth (Managing Director and Co-owner of Guardian Chemicals) builds his hiring around that reality. His aim is straightforward: protect the team and the culture by selecting people who can think, collaborate, and lead under pressure. JD frames the organization as a group of people choosing to work toward a common goal: building a better future for communities, the environment, and staff. That priority shows how Guardian hires, who they keep, and what becomes a deal-breaker. If a candidate is misaligned with core values, JD is clear: performance elsewhere won't override that mismatch. The "Hiring Olympics" structure For a high-bandwidth, project-based role (their Graduate Business Analyst program), Guardian needed a way to evaluate many strong candidates without consuming 40–50 hours of team time. The result is a four-hour, multi-station day that includes: Core values interviews (two-person format)Competency interviews (horsepower and capability)An individual case study (primarily math/business-oriented)A collaborative case study (decision-making and team dynamics) The collaborative case study is the centerpiece. Candidates work with peers who are also competitors for limited roles, using real cases built around business decisions—often with imperfect or incomplete information—so the team can observe how candidates break down problems, delegate, support others, and present recommendations. How decisions get made afterward After candidates leave, the interview team convenes for a group decision. JD starts by looking for any "vetoes," especially around core values to fit (he references an EOS-style standard of meeting 5 out of 6 core values most of the time). From there, the team compares notes across competency, core values, and observed collaboration behaviors. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 – Trace Blackmore shares part of a real-world service routine and ongoing professional improvement 05:35 – Upcoming Events for Water Treatment Professionals 12:00 – Words of Water with James McDonald 13:52 – Fun Fact about 1903 from this day 14:28 – Interview with JD Roth, Managing Director and Co-Owner of Guardian Chemicals 15:20 - "A company is people" 19:00 – First solo site lesson: ask for help vs. pretend 25:10 – The GBA Program (Graduate Business Analyst) 27:50 – Hiring Olympics format + Efficiency 33:30 – "Ping pong balls in a jumbo jet" example 39:10 – Selection rules: Core values veto + EOS bar + Values list Quotes JD:"And if you've got great people and you take care of great people, they take care of your customers, and your customers take care of you." JD: "There really isn't a company. There is just a whole bunch of people who have decided to work together towards a common goal." Trace: "I can only imagine how empowered your team feels because they're so involved in this process and you're involving everybody" Trace: "I love the fact that we're diving deeper into the most important thing, and that's protecting and enhancing our culture." Connect with JD Roth Email: jdroth@guardianchem.ca Website: http://www.guardianchem.ca/ LinkedIn: https://www.linkedin.com/in/john-david-jd-roth-58714113/ Guest Resources Mentioned Entrepreneurs' Organization Verne Harnish 'Scaling Up' About Verne Harnish Harvard Business Review Case Studies Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT Technical Training Seminars Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 7 Habits of Highly Effective People by Stephen. R. Covey Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve by Casey Brown Supercommunicators: How to Unlock the Secret Language of Connection by Charles Duhigg Charles Duhigg — "The science behind dramatically better conversations" (TEDxManchester) 12 Week Year Plan 457 2026: A New Year with New Intentions Traction: Get a Grip on Your Business Words of Water with James McDonald Today's definition is an ion with a net positive charge, formed when an atom or molecule loses one or more electrons. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    57 m
  • 457 2026: A New Year with New Intentions

    457 2026: A New Year with New Intentions
    Jan 2 2026
    Trace Blackmore opens 2026 with a practical reset: how to plan with urgency, sharpen the fundamentals that make troubleshooting easier, and use the tools around this podcast to keep your development moving all year. The 12-Week Year: urgency you can use Annual goals often feel "far away" until December forces focus. The 12-week year flips that dynamic by treating each quarter like a year—creating urgency sooner and giving you four chances to reset and improve. Trace walks through the structure: start with a vision (he uses a three-year example), then choose 3–5 tactical goals for the next 12 weeks, so you don't overload and quit. He also ties it to a water treatment reality: quarterly customer touchpoints are simply more productive than an annual "re-introduce everything" meeting. Trace points listeners to planning support and easy on-ramps: the book link: ScalingUpH2O.com/12weekyear the planning guide PDF: ScalingUpH2O.com/12weekyearplan and an Audible option (free month + free book mentioned in the transcript). Mailbag: how the show is made—and what's changing A listener asks how an episode goes from spark to air. Trace lays out the workflow: idea sourcing, research and pre-production, guest outreach, scheduling, outline creation, recording discipline, post-production with audio engineer Sean, then show notes, graphics, social posts, scheduling, and promotion. He also shares a key quality upgrade: guests now receive equipment prerequisites (including budget-friendly mic options) because the Scaling Up Nation can hear the difference. On what's new for 2026, Trace shares a major personal commitment: he's pursuing a Doctorate in Business Administration, including research, data collection, and defending a thesis—with an intent to involve listeners through future surveys. Skills to build in 2026: foundation, communication, and technology Trace's recommendations land in three buckets: Strengthen fundamentals (chemistry, products, and the "why" behind test kits), improve communication and relationship-building (including temperament-based communication concepts he references), and Learn what's available in data and technology so you can show up to accounts better prepared—and avoid time-wasting return trips. He closes with a direct action: browse the ScalingUpH2O.com events section and pick learning opportunities you can attend (especially those nearby), then build a 12-week plan that helps you justify bigger conferences by clearly stating what value you'll bring back. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:38 - Welcome to 2026 and what this "first show of the year" is designed to do (reset, tools, and a mailbag). 07:30 – 12 Week Year Planning format 21:09 – Dive Into The Scaling UP! H2O Mailbag 30:54 – What Is New for 2026 for Trace Blackmore 38:05 – Words of Water with James 40:15 – Trace's Favorite Food 46:42 – What Are The Top 2 to 3 skills Water Treaters Should Focus On Quotes "Now the reason I really like the 12-week year is because it puts the urgency of not having a full year of time, only having a smaller amount of time to work for you." "It also gives you 4 chances a year to reset and improve, not just one." "Everybody in water treatment should focus on developing skills around a solid foundation." "That leads me to my third skill that I want to talk to you about, and that's learning what's available to you when it comes to data and technology." Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Audible Book - The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months 12 Week Year Plan Episode 100 The 100th One Episode 117 The One With Temperament Expert, Kathleen Edelman Episode 179 Another One that Teaches Us to Communicate Better with Others AWT – The Analyst - Library I Said This, You Heard That 2nd Edition by Kathleen Edelman HACH Water Analysis Handbook Words of Water with James McDonald Definition: Today's definition is the ratio of the dissolved solids in a system's circulating water to the dissolved solids in the makeup water. Can you guess the word or phrase? 2026 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 1 m
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