Episodios

  • 417 How To Live a Life of Significance: Insights from Aaron Walker

    417 How To Live a Life of Significance: Insights from Aaron Walker
    Apr 25 2025
    “ Don’t Just Be Successful – Be Significant” How do you define success? Is it about financial achievement, accolades, or influence? What if true fulfillment lies in significance rather than just success? In this episode of the Scaling Up H2O podcast, we welcome back a distinguished guest, Aaron Walker. With over four decades of entrepreneurial experience, Aaron has not only built thriving businesses but has also dedicated his life to mentoring others, helping them navigate their paths with purpose. His belief that "Relationships Matter Most" is a guiding principle for those seeking deeper fulfillment in life and business. The Journey to Significance Aaron shares his personal and professional evolution, revealing how a tragic event shifted his perspective from chasing success to pursuing significance. He opens up about the lessons that redefined his mission and the impact of his book, View from the Top. Mastermind Groups: The Secret to Accelerated Growth What role do mastermind groups play in professional and personal development? Aaron explains why surrounding yourself with the right people can exponentially change your trajectory and how being part of a trusted network fosters accountability, wisdom, and breakthroughs. Balancing Ambition and Serving Others Success often comes at a cost, but how can we ensure it aligns with serving others? Aaron discusses the shift from self-focused goals to meaningful contributions, demonstrating how generosity and intentionality create a life of greater impact. The Power of Intentional Living How can we structure our daily habits for fulfillment and productivity? Aaron outlines his morning routines, scheduling techniques, and core principles that allow him to focus on what truly matters. Discover practical steps to bring clarity and purpose to your everyday life. The Gift of Gratitude and Forgiveness Aaron opens up about the power of forgiveness in setting oneself free from emotional burdens. He shares his personal experiences of releasing resentment and how gratitude plays a crucial role in living a more content and purpose-driven life. Living a life of significance requires more than just business acumen—it demands a mindset shift, intentionality, and a willingness to serve others. Aaron Walker’s wisdom provides a roadmap for those looking to create lasting impact in their careers and relationships. What’s one step you can take today to move toward significance? Tune in, reflect, and take action! Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:14 - Trace Blackmore shares celebration about the 55th anniversary of Earth Day 05:30 - Water You Know with James McDonald 07:50 - Upcoming Events for Water Treatment Professionals 11:27 - Aaron Walker’s return to the show and his journey as an entrepreneur and mentor 13:38 - View from the Top: Why Aaron wrote the book and how it changed lives 20:10 - Mastermind groups: Why you shouldn’t walk alone 41:10 - The life-changing power of gratitude Quotes "Success is about you; significance is about others." "We all need a little rest, a reset, and a reevaluation to live our best lives." "Intentionality is about doing things deliberately, with purpose." "Gratitude is not about what you have; it’s about recognizing the value in what you experience." "You’ve forgiven someone when you quit demanding justice." "Isolation is the enemy of excellence." “It’s ok if you don’t know, not to have the answers, and to ask questions.” Connect with Aaron Walker Phone: 615-207-3018 Email: aaron@viewfromthetop.com Website: isibrotherhood.com LinkedIn: http://www.linkedin.com/in/aaronwalkerviewfromthetop Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned Iron Sharpens Iron Mastermind View From the Top Wild at Heart: Discovering the Secret of a Man’s Soul by John Eldredge Scaling UP! H2O Resources Mentioned Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 184 The One Where I Interview My Mastermind Mentor 248 The One About Taking A Sabbatical 415 Green Building Updates: What You Need to Know 12 Week Year Five Minute Journal Water You Know with James McDonald Question: What is the phenomenon called where calcium and magnesium are LESS soluble as the temperature RISES? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 2 m
  • 416 The SteriPen Revisited: Scaling UP! Your UV Digestion Knowledge

    416 The SteriPen Revisited: Scaling UP! Your UV Digestion Knowledge
    Apr 18 2025
    “Always test your tools before field use. Side-by-side comparisons ensure repeatability and accuracy.” In this episode of Scaling UP! H2O, host Trace Blackmore delivers an in-depth update on the SteriPen, a widely used tool for water treatment professionals. After overwhelming demand from listeners, we revisit the SteriPen, its capabilities, and its impact on testing organic phosphates and azoles. If you're looking for efficiency, precision, and portability in water testing, this episode is packed with actionable insights. The Evolution of the SteriPen Learn how the SteriPen became a game-changer in the industrial water treatment industry. Originally designed for hikers, it’s now widely adopted for phosphate digestion and azole testing. SteriPen Classic 3 vs. SteriPen Ultra: Which One Is Right for You? Trace compares the Classic 3 and Ultra models, discussing their battery life, efficiency, usability, and cost-effectiveness. Get clarity on which device suits your testing needs best. Testing Efficiency: Reducing Time While Maintaining Accuracy Find out how the SteriPen reduces testing time by half while maintaining accuracy, making it a must-have tool for water professionals. Best Practices for SteriPen Use From choosing the right vials and batteries to ensuring consistent testing results, this segment walks you through practical applications and expert recommendations. The Future of Water Testing How innovations like the SteriPen and other portable UV tools are reshaping the way industrial water treatment professionals conduct daily testing. With water testing advancements, efficiency is key. Whether you're new to SteriPen or looking to upgrade, this episode provides valuable insights to optimize your water testing process. Water professionals deserve better tools. Upgrade your phosphate and azole testing with the right SteriPen for maximum efficiency and accuracy. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:28 – Trace Blackmore shares a recap of Episode 414 06:47 – Upcoming Events for Water Treatment Professionals 16:15 – Water You Know with James McDonald 20:45 – Deep dive into SteriPen device: it’s history and application 33:29 – Comparison between SteriPen Classic 3 and SteriPen Ultra 36:00 – Testing Procedures for organic and phosphate and azole tests 38:02 – Charging and battery life for both SteriPen models Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Click HERE to download Episode’s Discussion Guide Scaling UP! H2O Resources Mentioned Ep 046 The One About Phosphate Testing Ep 414 Pinks and Blues: Trace’s Phosphate Redux Ep 415 Green Building Updates: What You Need to Know AA Battery Cases Augmenting your testing procedures for Phosphonate and Azole testing AWT (Association of Water Technologies) Energizer Ultimate Lithium AA Batteries Eowpower 30pcs 50ml Plastic Vial Storage Container Hach UV Lamp Kit, 115V Hach Benzotriazole/Tolyltriazole Hach Orthophospate PhosVer 3 Hach Phosphonate Lithium re-chargeable batteries Re-chargeable Lithium Batteries with charger Scaling UP! H2O Academy video courses Steri Pen Classic 3 SteriPen Ultra SteriPen Ultra – Katadyn Fact Sheet Submit a Show Idea The unboxing of everything you need to use the SteriPen in your Phosphonate and Azole testing Taylor Technologies Test Procedures: Phosphonate Taylor Technologies Test Procedures: Azole World Vision Global 6k for Water Water You Know with James McDonald Question: Does silica solubility typically decrease or increase with rising temperature? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    50 m
  • 415 Green Building Updates: What You Need to Know

    415 Green Building Updates: What You Need to Know
    Apr 11 2025
    “When there’s a will, there’s a way.” - Charlie Cichetti Sustainability is more than just a trend—it’s a commitment to a better future. In this episode of Scaling UP! H2O, host Trace Blackmore sits down with Charlie Cichetti, LEED Fellow + WELL AP, CEO + Co-Founder of Skema.AI, a leading expert in green building to discuss the latest updates in sustainability and how they impact industries worldwide. From energy efficiency to new LEED requirements, Charlie breaks down what professionals need to know about the latest green building innovations. Whether you’re a facilities manager, an industrial water treatment expert, or just passionate about sustainability, this episode is packed with valuable insights, actionable advice, and a roadmap to making buildings greener and more efficient. What’s New in Green Building? Green building standards are evolving, and LEED Version 5 is on the horizon. Learn how new prerequisites like electric vehicle charging stations and community impact considerations are shaping the future of sustainable infrastructure. LEED vs. WELL Certification: What’s the Difference? LEED focuses on building performance and environmental impact, while WELL centers around health and well-being. Charlie breaks down how these certifications complement each other and why they matter in today’s workplace. Energy Efficiency & Decarbonization Strategies How can companies reduce their carbon footprint and operating costs? Learn about smart buildings, microgrids, battery storage, and HVAC optimization—essential tools for cutting energy consumption while improving efficiency. Green Financing: How to Fund Sustainability Initiatives Many professionals assume sustainability upgrades are costly, but green financing, tax deductions, and government incentives make it easier than ever to fund energy and water-saving projects. Charlie shares how to access these opportunities. The Role of Water Treatment in Green Buildings The water-energy nexus is critical in sustainability efforts. Learn how industrial water treatment, cooling tower optimization, and HVAC efficiency contribute to green building goals and LEED certification points. Bottom Line Green buildings aren’t just about reducing environmental impact—they’re also about saving money, increasing efficiency, and creating healthier spaces. Tune in to discover practical ways you can implement sustainable practices in your facilities. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:12 - Trace Blackmore shares the Intro & Reflections on AI and Skynet 07:40 - Upcoming Events for Water Treatment Professionals 09:38 - Water You Know with James McDonald 11:29 - Interview with Charlie Cichetti about the latest on green building 25:31 - LEED vs. WELL: Understanding the Difference 31:50 - How to Get Started with Green Buildings 33:01 - Future of Green Building Quotes "Sustainability isn’t just about being green; it’s about reducing costs, improving efficiency, and creating a healthier work environment." – Charlie Cichetti "Benchmarking is the first step to making any building greener—know where you stand so you can improve." – Charlie Cichetti "LEED is still the most recognized green building certification globally." – Charlie Cichetti Connect with Charlie Cichetti Phone: (706) 633-6689 Email: charlie@skema.ai Website: https://gbes.com/ LinkedIn: https://www.linkedin.com/in/charliecichetti/ Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned Green Building Education Services (GBES) Green Building Matters Podcast Trello Skema AI LEED Version 4 WELL (Certification) Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 402 Game-Changing AI Tools: Matt Montellione’s Insights 004 It’s Not Easy Being Green! 032.5 The One That Takes You to AWT’s 2018 Technical Training 410 Unleash Your Pricing Power: Casey Brown’s ‘Fearless Pricing’ Revolutionizes Business Value Water You Know with James McDonald Question: What scaling index was developed in 1936 to predict the scaling potential of calcium carbonate in drinking water systems? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    52 m
  • 414 Pinks and Blues: Trace's Phosphate Redux

    414 Pinks and Blues: Trace's Phosphate Redux
    Apr 4 2025
    "Scaling is like debt—it’s always better to prevent it than to clean it up later." Phosphate plays a crucial role in Industrial Water Treatment, yet it remains one of the most misunderstood chemicals. In this Pinks and Blues episode, Trace Blackmore revisits phosphate chemistry and its application in cooling systems, corrosion prevention, and scale inhibition. Breaking Down Phosphate Chemistry Phosphate exists in different forms, each with specific applications in water treatment. Orthophosphate (PO4³⁻): The simplest and most reactive form, used for corrosion inhibition. Polyphosphate: A longer chain of phosphate molecules that can hydrolyze into orthophosphate. Organic Phosphates: Phosphate compounds bonded with organic molecules, often used in scale inhibition. Total Phosphate: A combination of all phosphate types in a system. Phosphate Testing – What Every Water Pro Should Know Phosphate levels must be carefully monitored to maintain system integrity. Trace explains: Why the orthophosphate test is the most reliable for phosphate analysis. How to convert different phosphate forms to orthophosphate for testing. The difference between the Molybdate Vanadate Method (yellow test) and the Ascorbic Acid Method (blue test). The importance of accurate dilution and testing procedures to prevent measurement errors. Challenges and Considerations in Phosphate Treatment Biological Growth: Phosphate serves as a nutrient, promoting microbial growth if not controlled properly. Environmental Regulations: Certain facilities may have phosphate discharge limits. Calcium Phosphate Scaling: High temperatures and improper phosphate dosages can cause severe scaling issues. Best Practices for Phosphate Management Monitor carbon and alkalinity levels to determine the best phosphate formulation. Use stability indices (e.g., Ryzner Stability Index, Langelier Saturation Index) to predict scale formation. Adjust treatment strategies based on pH levels and system conditions to avoid unintended scale buildup. Always verify environmental discharge limits when using phosphate-based treatments. Mastering phosphate chemistry and testing techniques ensures better system performance, cost efficiency, and regulatory compliance. This episode empowers water professionals to optimize their approach to phosphate-based treatments. Tune in to learn practical strategies for optimizing phosphate levels, preventing scale, and ensuring system efficiency. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:16 – Trace Blackmore shares the importance of Quarterly Planning for Business and Personal Goals 06:30 – Upcoming Events for Water Treatment Professionals 08:20 – Water You Know with James McDonald 12:03 – Introduction to Phosphate and Its Role in Water Treatment 18:31 – Understanding Phosphate Forms: Orthophosphate, Polyphosphate, Organic Phosphate 21:32 – Phosphate as a Corrosion & Scale Inhibitor in Cooling Systems 34:33 – Testing Phosphate: Why the Orthophosphate Test is Key 51:37 – The Importance of Understanding Water Chemistry Before Selecting Treatment Plans Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Click HERE to download Episode’s Discussion Guide Scaling UP! H2O Resources Mentioned Audible 12 Week Year Ep 046 The One About Phosphate Testing Ep 024 The One With All the Questions Taylor Technologies Test Procedures: Phosphonate, Azole AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea Phosphonates Water You Know with James McDonald Question: What is the process called to evaluate the performance and efficiency of a water softener by taking regeneration water samples, measuring their salinity, and interpreting their results? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    57 m
  • 413 Charting the Future: Mastering the Art of Strategic Planning

    413 Charting the Future: Mastering the Art of Strategic Planning
    Mar 28 2025
    "Strategic planning is creating certainty in an uncertain world." – Tim Fulton Strategic planning is essential for success in any business, yet many companies either overlook or struggle with the process. In this episode, Trace Blackmore welcomes back Tim Fulton, President of Small Business Matters, to explore the fundamentals of strategic planning and how businesses can chart their course for success. Tim shares insights on why strategic planning matters, how to involve the right people, and how to create a plan that actually works. Whether you’re a business owner, manager, or part of a team, this episode provides valuable takeaways to help you navigate uncertainty, set clear objectives, and execute effectively. Why Strategic Planning is Critical Strategic planning helps businesses stay focused in an unpredictable world. By analyzing past performance, assessing the present, and setting future goals, companies can adapt to changing markets, industry trends, and emerging technologies like AI. Who Should Be Involved in Strategic Planning? Successful planning requires input from leaders and key employees at different levels. Involving the right people fosters collaboration, avoids blind spots, and ensures that the plan is practical and actionable, rather than created in isolation. The SWOT Analysis: A Tool for Understanding Your Business A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) helps businesses understand their position. Identifying strengths and weaknesses within the company, along with external opportunities and threats, provides a clearer strategy for growth and risk management. Executing the Plan & Measuring Success A strategic plan is only effective if it’s executed properly. Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) ensures clarity, while quarterly reviews and color-coded tracking (Green, Yellow, Red) help teams monitor progress. Methods like the 12-Week Year and OKRs (Objectives & Key Results) keep businesses on track and accountable. Why Having a Third-Party Facilitator Can Make a Difference An outside facilitator brings an objective perspective, helping businesses stay focused and engaged during planning. Leaders who try to both facilitate and participate often struggle to balance these roles. Involving an expert improves discussions and strengthens team buy-in. Common Mistakes in Strategic Planning & How to Avoid Them Many businesses fail in strategic planning due to poor communication, lack of follow-through, and ignoring potential risks. A strong plan must be actively maintained throughout the year to ensure long-term success. Tim Fulton joined Trace Blackmore to deliver essential insights into strategic planning, emphasizing clarity, involvement, accountability, and the power of facilitation. This episode challenges listeners to create meaningful strategies, fostering organizational resilience and success in any environment. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 3:00 – Trace Blackmore encourages listeners to help spread the word about Scaling UP! H2O Podcast by sharing it with their colleagues and network 07:00 – Upcoming Events for Water Treatment Professionals 09:12 – Water You Know with James McDonald 11:00 – Interview starts: Welcoming back Tim Fulton 13:12 – What is Strategic Planning? 15:44 – Who should be involved in Strategic Planning? 23:22 – Why should companies strategically plan 34:58 – Best time for strategic planning 40:00 – Objective and Key Results (OKRs) explained Quotes "No weigh-in equals no buy-in.” - Patrick Lencioni, quoted by Trace “Fear is the biggest obstacle preventing businesses from strategic planning.” - Tim Fulton “Not having a plan is a plan for failure.” - Trace Blackmore “Doing strategic planning without a facilitator is like being quarterback and referee at the same time.” - Tim Fulton Connect with Tim Fulton Phone: (678) 427- 9436 Email: timfulton@hotmail.com Website: smallbusinessmattersonline.com LinkedIn: https://www.linkedin.com/in/timcfulton/ Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned The Meeting by Tim Fulton Measure What Matters by John Doerr Traction by Gino Wickman Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 022 The One with Tim Fulton 280 The One About Retaining Top Talent 289 The One About A SWOT Analysis with A Twist 368 Adapting to the New Workforce: Attracting Top Talent 164 The One With Chris McChesney What the Heck Is EOS? A Complete Guide for Employees in Companies Running on EOS by Gino Wickman The 12 Week Year The Five Dysfunctions of a Team by Patrick Lencioni Water You Know with James McDonald Question: What do you call the attraction of water molecules to each other that gives water its ...
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    1 h y 7 m
  • 412 Pinks & Blues: The Iron-clad Saga

    412 Pinks & Blues: The Iron-clad Saga
    Mar 21 2025
    "Be the iron fist that keeps your water flowing clean and clear." - Trace Blackmore Welcome back to another insightful Pinks & Blues episode of Scaling UP! H2O! In this episode, host Trace Blackmore dives into the fascinating world of iron in water treatment systems. While iron is essential for life, it can be a major problem in industrial water systems, leading to corrosion, equipment damage, and inefficiencies. This episode unpacks the science behind iron, testing methods, and practical strategies for managing its impact. Understanding the Iron Triangle To effectively manage iron in water systems, it’s important to understand its different forms. Trace explains the Iron Triangle, breaking down the differences between elemental iron (Fe), ferrous iron (Fe2+), and ferric iron (Fe3+). He discusses how iron moves through water systems and why recognizing these distinctions is critical for water treatment professionals. How to Test for Iron Accurately Proper testing is key to managing iron levels. Trace details the phenanthroline method, a common technique used to measure iron concentrations in water. He provides best practices for accurate testing, discusses common interferences like molybdates and nitrites, and explains how to adjust testing methods to ensure reliable results. Corrosion and Iron’s Impact on System Longevity Iron is a major contributor to corrosion in water systems, and Trace explains why steel corrodes so easily. He covers the role of corrosion inhibitors and the importance of filtration systems in preventing excessive iron buildup. By managing iron effectively, professionals can protect equipment, reduce maintenance costs, and improve system efficiency. Math in Action: Calculating Total Iron in a System For those who love applying real-world math, Trace walks through the process of calculating total iron in pounds within a system. He explains how this calculation can help justify maintenance decisions and provide a compelling reason for clients to invest in proper water treatment solutions. Takeaways: Why Iron Management Matters This episode is packed with valuable insights for water professionals looking to improve their approach to iron management. From understanding the science behind iron to implementing better testing and corrosion prevention strategies, this discussion is designed to help you stay ahead in your field. Have a water treatment question? Want to hear a topic covered in a future Pinks & Blues episode? Submit your ideas at ScalingUpH2O.com/showideas —your input helps shape future episodes! And remember, iron might be essential for our bodies, but in water systems, it’s a force to be reckoned with. Mastering iron control is key to maintaining system efficiency and preventing costly damage. Be the iron fist that keeps your water flowing clean and clear! Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:20 – Upcoming Events for Water Treatment Professionals 06:44– Water You Know with James McDonald 09:35 – Trace talks about Iron Historical Figure 15:28 – Iron that’s in Water Systems 17:39 – Understanding Corrosion & How It Impacts Your System 18:24 – The Iron Triangle 19:58 – The Phenanthroline Method Quotes “Steel is the most recycled material on this planet.” “If you’re treating your tests like a task, you’re missing the magic of this industry.” “Iron might be essential for our bodies, but it can be a real troublemaker when it's dissolved in the water in our systems, so don't let iron catch you off guard.” Connect with Scaling UP! H2O Submit a show idea: Submit a Show Idea LinkedIn: in/traceblackmore/ YouTube: @ScalingUpH2O Click HERE to Download Episode’s Discussion Guide Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind How its Made Steel by How it’s Made Show 400 Celebrating 2024 and 400 Episodes! 399 Pinks and Blues: The Science of Serial Dilution 397 Pinks and Blues: How to look at your tests Water You Know with James McDonald Question: What is a plastic or rubber device that seals the outside of a reverse osmosis membrane against the inside wall of the pressure vessel to prevent feedwater from bypassing around the membrane element? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    40 m
  • 411 Adiabatic Humidification: Harnessing Nature's Cooling Power for Efficient Climate Control

    411 Adiabatic Humidification: Harnessing Nature's Cooling Power for Efficient Climate Control
    Mar 14 2025
    “Be curious because the more you learn, the more exciting it is. Hit those challenges head on.” - Ryan Reimer Adiabatic humidification is revolutionizing climate control, offering an energy-efficient way to maintain humidity and cooling in industrial and commercial spaces. But what exactly is adiabatic humidification, and how does it compare to traditional isothermal methods? In this episode, host Trace Blackmore welcomes Ryan Reimer of Hydrotrue, to break down the mechanics, benefits, and critical applications of adiabatic humidification. Together, they explore how this low-energy cooling method is reshaping healthcare, data centers, museums, and more, helping industries achieve optimal indoor air quality while reducing energy consumption. Introduction to Adiabatic Humidification The episode kicks off the episode about how adiabatic cooling utilizes natural evaporation to improve energy efficiency in climate control. It highlights how water professionals can integrate this technology to enhance industrial operations. Adiabatic vs. Isothermal Humidification – Understanding the Difference Ryan Reimer explains the key distinctions between adiabatic (evaporation-based) and isothermal (steam-based) humidification methods. While isothermal requires an external heat source, adiabatic systems leverage ambient air energy for humidification, reducing operational costs. Industries That Benefit from Adiabatic Cooling From hospitals and healthcare facilities to data centers, museums, and commercial spaces, adiabatic humidification is making waves. Ryan dives into real-world applications and how industries can optimize their HVAC systems for better efficiency. Efficiency & Water Treatment Considerations How high-purity water enhances humidification system performance Preventing scale buildup with the right water treatment solutions The impact of Legionella risk mitigation and best hygiene practices for humidifiers Maintenance & Seasonal Considerations Water treatment professionals know that humidification systems require ongoing maintenance. Ryan shares best practices for: Preventing scale buildup End-of-season cleaning & lay-up procedures Optimizing energy savings through smart system design The Bottom Line – Why Adiabatic Humidification is the Future With rising energy costs and increasing sustainability initiatives, industries are transitioning to adiabatic cooling. Ryan and Trace highlight the long-term benefits, cost savings, and system reliability this technology offers. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 03:06 - Trace Blackmore shares about the significance of π Day 07:26 - Upcoming events in Water Industry 14:27 - Water You Know with James McDonald 17:13 - Interview with Ryan Reimer of Hydrotrue 20:00 - What is adiabatic humidification, and how does it work? 36:31 - Addressing Legionella risks and ensuring hygienic humidification Quotes “As water treaters, stagnant water is usually not our best friend as it relates to dead legs.” - Ryan Reimer “One important step after completing the acid cleaning process is using a neutralizer component.” - Ryan Reimer “Always have an open mind to what is in a facility. You never know what you're going to run into and what the facility's goals are and challenges are. And just be curious.” - Ryan Reimer “Find a circle that can help build you up and one that you can help build up. That’s how we make our lives better. That’s how we make this industry better.” - Trace Blackmore "Adiabatic humidification allows us to use the energy already in the air – making it an extremely efficient solution for climate control." – Ryan Reimer Connect with Ryan Reimer Phone: 612-655-4162 Email: rreimer45@gmail.com ryan.reimer@hydrotruewater.com Website: https://hydrotruewater.com/ LinkedIn: https://www.linkedin.com/in/ryan-reimer-2768a144/ Click HERE to Download Episode’s Discussion Guide Guest Resources Mentioned DriSteem Water Fundamental Handbook The Way of Kings, Stormlight Archive Book 1 by Brandon Sanderson The Words of Radiance, Stormlight Archive Book 2 by Brandon Sanderson Oathbringer, Stormlight Archive Book 3 by Brandon Sanderson VDI 6022 ASHRAE Standard 170 Mycometer Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind World Vision’s Global 6K for Water EVAPCO Training Literature: Adiabatic Cooling Water You Know with James McDonald Question: What is the molar mass of calcium carbonate? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 3 m
  • 410 Unleash Your Pricing Power: Casey Brown's 'Fearless Pricing' Revolutionizes Business Value

    410 Unleash Your Pricing Power: Casey Brown's 'Fearless Pricing' Revolutionizes Business Value
    Mar 7 2025
    "If you’re excellent at what you do, you’ve got to be paid like you’re excellent." – Casey Brown Ever wondered if you're truly getting paid what you're worth? In this unmissable episode of Scaling UP! H2O, we bring back Casey Brown, speaker, founder of Boost Pricing and author of the newly released Fearless Pricing. Known for her electrifying talks and actionable insights, Casey dives deep into how businesses can build confidence, charge their true value, and break free from the fear of pricing discussions. From her journey as an engineer to becoming a pricing powerhouse, Casey's passion for helping businesses thrive shines through. Whether you're in sales, management, or leadership, this episode will leave you inspired and ready to tackle your next negotiation. Highlights include: The Psychology of Pricing: Why fear dominates most pricing conversations—and how to overcome it. Pricing Integrity: Learn how setting and sticking to fair, defensible prices can boost trust and long-term success. Handling Objections with Confidence: Proven strategies to turn pricing objections into opportunities. The "Hot Sauce" Analogy: Discover how to identify overlooked products or services that can deliver high profits with minimal pricing sensitivity. Unexercised Pricing Power: How to unlock hidden revenue by testing and refining your pricing strategy. Role-Playing for Success: How procedural memory and consistent practice can transform your sales team’s confidence and results. Bottom Line This episode is your ultimate guide to fearless pricing, equipping you with the tools and mindset to boost profitability and set yourself apart from the competition. Don't miss the chance to learn from Casey's expertise and take your business to the next level! Click play, take notes, and start commanding the value your business deserves. Don’t let fear control your profits—listen now to gain the confidence and strategies you need to succeed. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 1:44 - Trace asks intriguing questions about the price of everyday items like gas and hot sauce to set the stage for a deeper discussion on pricing 02:23 - Events for Water Professionals 04:20 - Water You Know with James McDonald 05:35 - Interview with Casey Brown, speaker, founder of Boost Pricing, and the author of the newly released book ‘Fearless Pricing’ 13:05 - How small discounts can devastate your bottom line 32:23 - Why debriefing every deal is critical for refining your pricing strategy 33:41 - The “Hot Sauce Analogy” 45:00 – Final Thoughts and Takeaways Quotes “We can’t know, unless we try. The world is your Petri dish. “- Casey Brown “The how is training and coaching and concepts; the why is rotted in the mission to help people who are excellent be paid like they’re excellent.” - Casey Brown “We can’t fix pricing or profitability through calculation. We must address the biggest obstacle to success, which is FEAR.” - Casey Brown “Pricing is generally the area of greatest fear and greatest discomfort.” - Casey Brown “In absence of financial pricing integrity, unearned discounts hurt trust.” - Casey Brown “The way to get comfortable doing something uncomfortable is to practice it.” - Casey Brown "Every business has hot sauce and gasoline—products where pricing sensitivity varies drastically. Identify yours." – Casey Brown Connect with Casey Brown Phone: 614-679-7999 Email: casey@boostpricing.com Website: www.Caseybrown.com LinkedIn: https://www.linkedin.com/in/caseybrownboost/ Subscribe to Casey Brown’s Newsletter: https://www.boostpricing.com/signup Click HERE to Download Episode's Discussion Guide Guest Resources Mentioned Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins They Ask You Answer by Marcus Sheridan Outlive by Peter Attia Essentialism by Greg McKeown The Psychology of Money by Morgan Housel Fearless Pricing by Casey Brown Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 363 Pricing Boost: Get Paid Well For Your Excellence with Casey Brown The 7 Habits of Highly Effective People by Stephen R. Covey Water You Know with James McDonald Question: What is the conversion between parts-per-million and milligrams per Liter? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we’ve listed every event Water Treaters should be aware of by clicking HERE.
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    54 m
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