Episodios

  • 452 UV Innovation and Whole-Building Water Safety with Ron Blutrich
    Dec 1 2025
    Entamoeba histolytica nearly ended Ron Blutrich's scientific career. Instead, it pushed him to rethink how we protect people in multi-family buildings, senior facilities, and dense urban centers from invisible microbiological risks in their drinking water. In this episode, he joins host Trace Blackmore to unpack what whole-building UV can (and can't) do for Legionella, biofilm, and real-world water safety. When One Bad Cup of Water Redefines a Career In the middle of his PhD in molecular genetics, Ron drank from an under-sink reverse osmosis tap at an Airbnb and contracted Entamoeba histolytica. The infection triggered more than three years of severe gastrointestinal symptoms and a 100-pound weight loss, despite being "clinically cured." That experience—and the lack of clear answers—led him to dig into how governments, utilities, and buildings actually manage microbiological risk in water. He discovered that even in urban centers, there is "a lot left to be desired" in monitoring, guidelines, and the epidemiology of waterborne disease. UV at the Point of Entry: Why Medium Pressure Matters Ron explains why he chose UV as the primary disinfection tool for CLEAR's whole-building solutions. He contrasts conventional filters (carbon, RO, media) that remove contaminants but do not kill biology with UV systems that directly target DNA and other cellular structures. He walks through the differences between low-pressure and medium-pressure UV, including temperature independence for hot water recirculation and the broader wavelength spectrum that can damage DNA, proteins, membranes, and even DNA repair enzymes. That same technology is being used for multicellular control in marine environments, ballast water, and mollusk control, and Ron argues it is uniquely suited to domestic hot water systems facing Legionella and biofilm. Legionella, Biofilm, and the Limits of "Good Enough" Drawing from CLEAR's field work, Ron describes how often Legionella shows up in single homes, condos, and new buildings, and how standard practices typically focus on remediation and short-term clearance instead of long-term prevention. He highlights the gap between ASHRAE 188's recommendations for hot water temperatures and real constraints in senior housing, where anti-scalding concerns keep tanks too cool to reliably control Legionella. He also shares stories of property managers and public agencies reluctant to test because they lack cost-effective treatment options or don't want to confront what the data might show. Scaling UV from Towers to Single Homes Ron walks through why conventional media and RO systems don't scale well to large towers—footprint, cost, and pressure loss—and how CLEAR instead installs inline UV systems at the point of entry. These systems can handle up to roughly 2,000 gallons per minute, require minimal head loss, and are designed as a single point of installation and service. From there, he explains how his team layered on monitoring and a tenant-facing dashboard so that properties can see UV dose, transmittance, and flow in real time, and service can be triggered based on performance instead of fixed schedules. He also discusses emerging opportunities in UV LEDs and next-generation media that could make fully comprehensive point-of-entry treatment feasible in more buildings. For leaders responsible for building portfolios, senior living, or high-density residential properties, this conversation offers a rigorous look at what it really takes to move from "we hope the water is fine" to a defensible, data-backed stance on microbiological safety. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 04:59 - Trace talks about skipping turkey and ham this year and explains his usual turkey-stock "ice cube" tradition 13:59 - Trace introduces today's lab partner, Ron Blutrich of Clear Inc., and sets up the UV-in-buildings topic 13:03 – Events page shout out 10:57 - Water You Know with James McDonald 16:21 – Drinking from an under-sink RO line at an Airbnb, contracting Entamoeba Histolytica 19:15 - Why unmaintained RO and carbon filters can increase microbiological risk 23:27 - UV to keep post-UV systems cleaner 34:51 – Installation 40:23 – Cyanotoxins, Great Lakes algal blooms, and using medium-pressure UV to denature toxins, not just microbes 43:31 – Ron's current habits 48:08 – Future Opportunities: UV LEDs 49:04 – Multi-spectral UV LED arrays Quotes "And what I learned really changed my life, because what I understood is that even in urban settings, not just in remote communities, there's a lot left to be desired when it comes to water quality, water quality treatment, guidelines, monitoring" - Ron Blutrich "I think that in general, we need to understand with our eyes open exactly what it is that we do when we treat." - Ron Blutrich "So generally, there's a lot left to ...
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    1 h y 4 m
  • 451 Building a Culture of Innovation and Customer Service with Frank Lecrone
    Nov 21 2025
    What happens when you build a company around one niche, listen obsessively to customers, and never stop improving? In this episode, host Trace Blackmore finally sits down for a full-length conversation with Frank Lecrone, Founder, President, and CEO of AquaPhoenix Scientific. What started in a small 60' x 60' space in Hanover, Pennsylvania, with three employees, maxed-out credit cards, and endless Staples runs has grown into a 300+-person organization serving industrial water professionals around the world. Frank shares how AquaPhoenix became "the booth everyone wants to be next to" at AWT, why they built their entire business around industrial water treatment instead of trying to be everything to everyone, and how a simple continuous improvement system now generates hundreds of ideas a year from frontline team members. He also pulls back the curtain on acquisitions and private equity, explaining EBITDA in plain language, how to think about "add-backs," and what owners should understand long before they think about selling. Whether you're leading a growing company, running a route, or thinking about your own "second chapter," this conversation is a masterclass in culture, courage, and caring deeply about the people you serve. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 - Trace Blackmore shares a recap from the recent 2025 AWT Conference, The Hang, and a Blood Donation Story 14:02 - Water You Know with James McDonald 15:20 - Upcoming Conference for Water Professionals 18:16 – Introduction of Frank Lecrone, CEO of AquaPhoenix Scientific (eight years in the making) 24:52 – Why Hanover? 26:59 – Supporting AWT 37:38 – Color-coded caps & QR Codes 42:30 – Learning from mistakes 45:31 – Core Values 48:26 – Acquisitions and Culture 1:03:32 – Valuations and EBITDA Quotes "We didn't grow by doing everything for everyone. We grew by doing exactly what one market needed and wanted—and then doing it better every year." "The lack of information is almost always interpreted negatively. That's why you have to over-communicate, especially during acquisitions." "EBITDA equals freedom. The more EBITDA you have, the less anybody can tell you what to do with your own company." "We're not perfect. We screw things up like everyone else—but we fix it, and we fix it quickly, and we make doing business with us as easy as possible." "I don't want to be the smartest person in the room. I want great people around me, giving ideas and pushing things forward, so I'm not the bottleneck." "Business is like standing in a bathtub while the water rises. It feels fine until it reaches your mouth. The trick is noticing when it's at your knees and fixing the bottleneck then." "We give a darn. We have 'GAS'—Give a #$%@—and if we can make it right and do it better, we absolutely will." Connect with Frank Lecrone Email: frank@aquaphoenixsci.com Website: Water Quality Testing Products | AquaPhoenix Scientific LinkedIn: Frank Lecrone | LinkedIn Guest Resources Mentioned AquaPhoenix Scientific Aliquot – AquaPhoenix's Water Management Software QR-coded Custom Test Kits (AquaPhoenix EndPoint® ID) Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind American Red Cross Water You Know with James McDonald Question: What industrial water treatment word is derived from the Greek word meaning "claw?" 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 39 m
  • 450 Wastewater Advocacy and Innovation with Robin Deal
    Nov 14 2025
    "The More You Know" - Robin Deal A million-gallon-a-day perspective, distilled into actionable steps. Robin Deal, AquaPure Product Manager at Hubbard-Hall unpacks how seasoned pros can squeeze more performance—and less sludge—out of industrial wastewater systems without compromising compliance or plant uptime. From "clear water in a jar" to stable discharge in the field Robin details a practical jar-testing workflow: start from upstream processes, target pH using hydroxide/sulfide solubility curves, choose the right coagulant (aluminum, iron, calcium, lanthanum, or organics), and validate against metals/COD/BOD/phosphorus before scaling. The test bench isn't the finish line; it's the feasibility gate when you're treating 150,000+ gpd. Lean wastewater: cost center or controllable system? Commodity choices (lime, alum, ferric) can generate 70–85% more sludge than optimized blends—driving hazardous waste hauling, clogging lines, and shortening pump life. Robin reframes the "penny-per-pound" price war into a total-system economics conversation: sludge recyclability, maintenance cycles, and realistic break-even targets. PFAS: remove now, plan to destroy For hex-chrome platers and other industrial dischargers, Robin shares near-term and emerging options: carbon filtration for immediate removal, evaporation/condensation where capital exists, and destruction pathways under evaluation—advanced oxidation, electrochemical oxidation, "thermobotic agglomeration," and ball milling—with an eye on evolving limits and cost realities. One Water thinking for manufacturers "Water is water." Robin introduces the One Water mindset for plant leaders: tighten internal loops, reduce community draw and discharge impact, and align non-contact, potable, and wastewater under one stewardship model. It's not a club—it's a decision framework that's already influencing global brands and drought-stressed regions. Treat each round of testing as a hypothesis check, each chemical as a system lever, and each gallon as a shared resource. That's how leaders turn compliance into predictable results. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 16:45 - Trace Blackmore shares insights on current industry events, an upcoming conference, the "magic button" idea for user-friendly wastewater control and announces The Hang to build community engagement 17:50 - Water You Know with James McDonald 23:04 - Interview begins: Robin Deal introduced as AquaPure Product Manager, origin story and family context 28:12 - First Jar Test Story 32:17 - Jar testing Workflow 42:34 - One Water concept 54:12 - Regulations Quotes "Just say yes to the job." "Lime is not a lean." "Best available technology does not mean best economic." "So just deep breath, stay calm and do the best that we can do and wait for those regulations to come out because they are coming" "Turn off the water in the polymer tank." Connect with Robin Deal Email: robin.renee47@yahoo.com LinkedIn: www.linkedin.com/in/robin-deal https://www.linkedin.com/company/hubbard-hall-inc./ Guest Resources Mentioned The Wandering Inn: Book One in The Wandering Inn Series by pirateaba Water Reuse Organization American Water Works Association Water Environment Federation Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Start With Why Simon Sinek TedTalk The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. Lencioni James McDonald's Be Like Water Series Drop by Drop: Articles on Industrial Water Treatment by James McDonald Water You Know with James McDonald Question: What is the device called that is installed on the effluent line of an ion exchange unit to prevent resin from ending up downstream where it doesn't belong? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 12 m
  • 449 Michael Bourgeois on AWT Partnerships and Professional Growth
    Nov 7 2025
    Get stuck in – Michael Bourgeois, CWT How do standards get written in ways that working water treaters can actually meet? In this conversation, AWT Past President, current Related Trade Organization (RTO) Committee Chair, and Chemco Products Company Operations Manager, Michael Bourgeois CWT, explains how AWT's liaisons collaborate with peer organizations, so guidance reflects field reality—operations, risk, and achievable compliance. From Field Bags to Board Rooms: Why RTOs Matter Bourgeois outlines the purpose of AWT's RTO structure: volunteer liaisons track and influence work at groups whose missions overlap with industrial water—CTI, ABMA, ASHRAE, AWWA, ASHE, and others. The aim is simple and practical: make sure member voices are heard so guidance advances health outcomes (e.g., Legionella control) and day-to-day feasibility for service providers and suppliers. Turning Reaction into Proaction Historically, the industry learned about new rules after they landed. Bourgeois details how AWT is shifting to co-authoring cooling-water guidelines with CTI and re-engaging ABMA, so boiler-water limits and methods reflect current technologies and operations. The model: clarify shared goals, contribute content expertise, and formalize collaboration so members get usable documents at member pricing. Concrete Moves: Boiler Water, Healthcare, and More Examples include AWT's role on ABMA's Boiler Expo steering committee (with a focused water-treatment training block) and early conversations with ASHE on pathogen control in building and healthcare water systems. He describes how liaisons feed updates into a formal committee cadence, so the AWT Board and members see progress—not just headlines. When working professionals help write the playbook, outcomes improve clients, operators, and public health—and members stop "reacting" to standards they had no hand in shaping. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 00:02:28 - Trace Blackmore shares his AWT excitement & community shout-outs 00:05:16 - Water You Know with James McDonald 00:06:44 - The magic of the Scaling Up buttons (why & how to use them) 00:20:25 - North Metal Quarterly Magazine (Grab physical copy by visiting Booth 212) 00:27:00 - Interview starts: Mike Bourgeois (Chemco; AWT Past President; RTO Chair) 00:33:58 - What is the RTO Committee and why it exists 00:36:31 - The 10 formal collaborators + 4–6 informal 00:36:43 - AWWA/ASDWA (Joe Hannigan); Premise plumbing link 00:38:19 - ASHE (healthcare engineering) early wins (Reid Hutchinson) 00:38:47 - ABMA (boilers) momentum (Steve Jobin) + Women of Boilers 00:40:28 - CTI (Mike); CDC (Patsy Root); WEF (Brian Liotta) 00:40:46 - AMPP (formerly NACE) (Jay Farmerie); WQA (Chuck Hamrick) 00:41:19 - ASHRAE (Bill Pearson) & the impact on Std 188 00:45:26 - Principle: Be proactive so standards are achievable for members 00:47:34 - Boiler Expo: half-day on water treatment (economics, pretreatment, failures, regs) 00:50:56 - Where to learn about RTO work 00:54:19 - Volunteers needed: attributes of great liaisons 00:58:48 - Breakthrough: ABMA boiler water guideline refresh (toward ASME alignment) 01:01:02 - Potential collaboration with ASHE on pathogen control guidance 01:01:39 - What Mike's most excited to see at the Broadmoor 01:02:22 - Mike's session: new OSHA walk-around rules 01:02:51 - Theme of the conversation: "Get stuck in" (join committees) Quotes "The button is magic—it breaks the ice for you and starts real conversations." "Talk to every single booth. A year from now, you'll remember exactly who can help." "RTO stands for Related Trade Organization—our way to shape the standards that shape us." "Why write a standard no one can achieve? AWT's role is to make it achievable." "If you want to help AWT, get stuck in. Volunteer. It pays back 10 to 100-fold." "AWT's RTO liaisons keep members' interests represented before rules and guidelines are finalized—so they're practical and achievable." "Look for committees aligned with your strengths." Connect with Michael Bourgeois Email: mbourgeois@chemcoprod.com Website: Home | Chemco Products Company LinkedIn: Michael Bourgeois, CWT | LinkedIn https://www.linkedin.com/company/chemco-products-company/ Guest Resources Mentioned ABMA's Boiler Water Quality Requirements and Associated Steam Quality for Industrial/Commercial and Institutional Boilers Atlas Shrugged (Centennial Ed.) Hardcover – April 21, 2005 by Ayn Rand AWT Committee AWT Get Involved Cancer Ward: A Novel (FSG Classics) Paperback – April 14, 2015 by Aleksandr Solzhenitsyn (Author) Cooling Technology Institute (CTI) Fossil Future: Why Global Human Flourishing Requires More Oil, Coal, and Natural Gas--Not Less Hardcover – by Alex Epstein ...
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    1 h y 17 m
  • 448 2025 Halloween Special
    Nov 5 2025
    Holidays don't usually line up with release day—but this year they did. In this Halloween special, Trace uses the horror-movie trope of the "scary boiler room" to deliver practical, field-tested reminders for safer sampling, clearer thinking, and better decisions in high-heat, low-light spaces. Boiler Rooms, Myths, and Real Risks From Nightmare on Elm Street to Tower of Terror, pop culture loves dim steam, tight corridors, and clangy pipe-labyrinths. Trace contrasts that imagery with what matters to pros: light, ventilation, a stable work surface, and time for observation. He urges listeners to advocate for basics—task lighting, a table, and smarter workflow—so test results are usable, repeatable, and defensible. Sampling That Won't Scare Your Data Sampling isn't the job—thinking is. Trace reviews essentials: collect safely (sample coolers when available), fill bottles with no headspace, cool samples to about "hand-holdable" (~100°F) before running tests, and remember temperature and prep sensitivities—especially sulfite tests that use starch. Poor cooling "cooks the potatoes," skewing readings. Tie every test to a hypothesis about system behavior; use results to prove or disprove what you think is happening. Observation > Automation Don't just grab a bottle and walk. Log pressures and temperatures (DA/FT), verify blowdown practices (including surface blow and any cooling devices), check the sample cooler, and review boiler logs. Pair disciplined observation with testing so numbers have context. Stretch Past the "Butterfly Line" Halloween also prompts a leadership challenge: if you haven't felt "butterflies" lately, are you still stretching? Trace revisits public-speaking growth, previews his AWT presentations (presenting craft, Start With Why, Working Genius, and processes), and encourages pros to reframe nerves as excitement on the way to competence. Make the boiler room less cinematic and more professional. Better lighting, better setup, and hypothesis-driven testing produce better calls—and better outcomes for customers. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 07:05 - Why Hollywood loves boiler rooms 10:10 — Disney's Tower of Terror queue through a "boiler room" and hidden Mickeys 13:31 – Don't just sample – Observe 15:02 - Safety first: sample coolers when available; protect yourself from burns 35:21 - Water You Know with James McDonald 47:05 – Halloween Throwback Connect with Scaling UP! H2O Website: www.scalinguph2o.com LinkedIn: https://www.linkedin.com/company/scalinguph2o/ YouTube: Scaling Up! H2O Podcast - YouTube Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Annual Convention and Exposition 2025 Scaling UP! H2O Academy video courses Submit a Show Idea Start with Why Ted Talk The Rising Tide Mastermind The Hang Ep 166 The One Where We Celebrate Halloween Ep 325 Rising Together: Conquering Challenges through Collective Support Ep 427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty Water You Know with James McDonald Question: What is the pressure of a fluid called that's measured relative to "atmospheric" pressure? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    58 m
  • 447 Unlocking Team Potential with Culture Index with Randi Fargen
    Oct 24 2025
    Hiring in industrial water is slow, specialized, and expensive to get wrong. In this conversation, executive advisor Randi Fargen explains how a two-question, 5–7 minute Culture Index survey becomes an ongoing management and coaching system—not just a hiring screen—so owners cut turnover risk, speed onboarding, and improve day-to-day communication. From "assessment fatigue" to a usable language Most teams dread long assessments. This survey takes minutes and measures four primary traits—autonomy, sociability, pace/patience, conformity—plus three sub-traits (logic, ingenuity, mental stamina). Leaders get a shared vocabulary for why projects stall, what information different people need, and where the team is over-weighted in "gas" (vision/growth) or "brake" (quality/process). Objective data where interviews fail Resumes can be embellished, references are curated, and interviews are where candidates most modify behavior. The survey provides objective, EEOC-compliant data to align role demands with how a person is wired—a first pass for "right person, right seat," followed by skills and experience checks. Trace shares a driver-hire example where data prevented a costly misfit and made the interview process smoother and more targeted. Turnover, onboarding load, and the health check Randi highlights research she cites with clients: 66% of employees have accepted roles they knew weren't a fit, and 50% of those left within six months—burning cash and team morale. The fix isn't one-and-done. Teams re-survey every 3–6 months to read dynamic "job behavior" shifts, diagnose disconnects early, and adjust coaching, workload, or process before problems harden. Coaching at scale, not weaponization Culture Index works best when deployed top-down and organization-wide (not just managers). Teams adopt simple practices—e.g., bringing pattern cards to meetings or adding patterns to email signatures—to reduce friction. A guardrail: never "weaponize the dots." Use the data to maximize strengths and support challenges; never to excuse behavior or limit someone's potential. Industry relevance and next steps Because industrial water roles are niche and ramp time is long, using objective behavioral data helps retain talent you've already invested in. Randi closes with a free team diagnostic offer for companies that want to "test drive" the approach and leave with actionable insights—regardless of whether they proceed further. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:01 - Trace Blackmore shares a Legionella Awareness Month recap (most listened yet, high sharing), shout-outs to some guests, note that the CDC recognized Legionella Awareness Month, the origin story from 2020 lockdowns, a call to keep challenging what we "know" 07:52 - Upcoming Events for Water Treatment Professionals 12:51 - Interview with Randi Fargen, Executive Advisor with Culture Index 13:27 - Randi's self-intro: role and how she helps businesses ("right people, right seats") 17:02 – Hiring Win; interviews get sharper when profiles guide questions 22:13 – Cost of Turnover 33:42 - What's measured: four primary traits (A/B/C/D) + three sub-traits (logic/ingenuity/stamina) 41:06 - Gas vs. brake; turning productive tension into quality control 52:51 - Guardrail: never "weaponize the dots"; use data to support, not to excuse or exclude 01:12:21 - Water You Know with James McDonald Quotes "Fully exploited strengths are a far greater value than marginally improved weaknesses." "Statistically speaking, 98% of the population has less autonomy than you do." "The second this is weaponized; the program is dead within your organization." "This isn't something, it's not a magic wand, it's not a magic bullet… This is a marathon, not a sprint." Connect with Randi Fargen Phone: 1(303) 242 0346 Email: rfargen@cultureindex.com Website: www.cultureindex.com LinkedIn: https://www.linkedin.com/in/randi-fargen/ Guest Resources Mentioned Culture Index Program Randi Fargen (Executive Advisor) Free Team Diagnostic Extreme Ownership by Jocko Willink How Not to Age: The Scientific Approach to Getting Healthier as You Get Older by Michael Greger Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind 446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish Water You Know with James McDonald Question: What is the molar mass of water? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 16 m
  • 446 Leveraging the Culture Index for Business Success with Danielle Scimeca and Conor Parrish
    Oct 17 2025
    How do you make "right person, right seat" a repeatable system—not a hope? Fact Water Co's Danielle Scimeca (President) and returning guest Conor Parrish (Chief Growth Officer) share how the Culture Index became a decisive tool for coaching, hiring, and a company-wide restructure. If you lead field service, customer service, or operations in industrial water, this conversation offers practical patterns you can apply the next time a role feels misaligned or a 1:1 stall on surface-level updates. From intuition to instrumentation Trace opens with the origin story and quickly moves to why Danielle and Conor adopted the Culture Index. Conor outlines the survey's core traits (A, B, C, D), EU (energy units), logic, and ingenuity—and how those readings map to daily work. The team now enters 1:1s with data, not guesswork, and uses pattern shifts (e.g., crossing the bell-curve center line) as objective prompts to discuss burnout risk, disengagement, or role fit. Coaching that respects how people actually work Quarterly surveys provide a shared language for conflict and pace. Danielle and Conor show how "high-D vs. low-D" disagreements de-escalate when both sides name the pattern and adjust the level of detail or speed. The same framework helps leaders spot "quiet quitting" signals (e.g., EU changes) early, address them with empathy, and—when necessary—make seat changes with clarity. Hiring with a C-Job—and holding the line For open roles, they build a "C-job" (ideal pattern) and filter applicants by percentage match before reading résumés. That slows the front end but saves cycles by preventing mis-fit first interviews, reduces turnover, and improves team performance. The hardest lesson? When they ignored the pattern and hired outside the profile, they regretted it. Restructure at scale—faster, with fewer re-hires Armed with data, Fact Water accelerated a difficult restructure (significant field and customer-service turnover) and refilled seats against the right patterns. Outcomes included better alignment, happier team members, and fewer escalations. The same insights even improved communication at home—proof the temperament model applies beyond work. Tools don't lead—leaders do. The Culture Index gave Danielle and Conor the transparency and conviction to act sooner and coach smarter. Listen to the full conversation above. Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:24 - Trace Blackmore shares Industrial Water Week recap & #IWW25 highlights 13:37 - Water You Know with James McDonald 14:53 - Upcoming Events for Water Treatment Professionals 21:22 – Interview starts: Danielle Scimeca & Conor Parrish of Fact Water Co 24:46 – Why Culture Index 26:16 - Culture Index Overview 36:11 – Coaching Use: Data-Drive 1:1s and pattern shifts 44:36 – Hiring Use: C-Job Profiles 47:49 – Slower Hiring vs. Lower Turnover: lessons learned 53:46 – Real Example: High- D vs. Low-D communication conflict Quotes Conor Parrish: "High level culture index is a tool that we use. It starts with the culture index survey." Danielle Scimeca: "The program forces you to make tough decisions… you deserve to be in a job that you find fulfilling." Conor Parrish: "HR isn't doing first interviews with 30 people—they're doing first interviews with three to five." Conor Parrish: "There's so much more to it the more you go… I'm learning something new every day" Danielle Scimeca: "If you're not ready to make changes, it might not be the right time to do it." Connect with Conor Parrish Email: cparrish@factwaterco.com Website: https://www.factwaterco.com/ LinkedIn: https://www.linkedin.com/in/conor-parrish-cwt-15208251/ Connect with Danielle Scimeca Email: dscimeca@fctwater.com Website: https://www.factwaterco.com/ LinkedIn: https://www.linkedin.com/in/danielle-scimeca-esq-519604279/ Guest Resources Mentioned Randi Fargen (Executive Advisor) Culture Index Program Scaling UP! H2O Resources Mentioned AWT (Association of Water Technologies) AWT 2025 Convention and Exposition AWT 2025 Business Owners Meeting AWT 2025 Golf Tournament 008 The One with Conor Parrish 186 The One where Conor Parrish Interviews Me, Part 1 187 The One where Conor Parrish Interviews Me, Part 2 Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind The Hang (November 20, 2025 - 6 PM Eastern Time) Water You Know with James McDonald Question: What do we call the liquid formed after steam does its work and has cooled below its dew point? 2025 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
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    1 h y 13 m
  • 445 Industrial Water Week 2025: Careers Friday
    Oct 10 2025
    Industrial Water Week 2025: Careers Friday brings the celebration back to first principles—mentors, disciplined training, and field diagnostics that go beyond the screen. Trace reflects on the people who invested in his craft, recognizes guest contributors across the week, and issues a practical challenge to invest in one new professional before the day ends. Foundations that Compound A candid mentorship story anchors today's episode. Trace recalls how early-career intimidation turned into decades of teaching fundamentals and math at AWT—proof that asking better questions grows better practitioners. Careers Friday becomes a prompt to text the person who built your foundation—and to be that person for someone else. Fieldcraft Over Flash: A Detective H2O Lesson The Detective H2O case distills high-value diagnostics for cooling systems: TTPC biocide can mask PTSA and fool controllers into overfeeding inhibitor; missing blowdown lockout during biocide feed wastes product; and stabilized bromine can become over-stabilized in long-HTI systems—driving ORP spikes, corrosion risk, and poor microbial control. Technology is essential, but interpretation is the craft. Community Voices and a Career Pledge Careers Friday features greetings from industry professionals and closes with Water You Know, a reminder that water often carries purchased energy (heat, cooling, pressure, flow, pre-treatment) that leaders must account for. The day ends with a clear ask: celebrate your mentors, share your origin story with #IWW25 and #ScalingUpH2O, and pledge to help one newcomer discover industrial water treatment. Durable careers are built on shared knowledge, thoughtful diagnostics, and intentional mentorship. Use today to do all three. Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge! Stay engaged, keep learning, and continue scaling up your knowledge! Timestamps 02:20 — Opening: Industrial Water Week recap (Pretreatment, Boiler, Cooling, Wastewater) leading into Careers Friday. 03:15 — Community recognition: Scaling Up Nation "20,000+ members" and daily celebration via #IWW25 and #ScalingUpH2O. 05:20 — Careers Friday actions: take photos with equipment, mentors, or customers; share to celebrate the craft. 05:29 — Team traditions: the Industrial Water Week cake (including the infamous "water cake" anecdote). 09:16 — Mentorship story: meeting Bruce Ketrick Sr. and Jay Farmery; intimidation becomes investment. 13:12 — Writing the Fundamentals program with Mark Lewis to build durable entry-level foundations. 14:18 — Personal note: when Trace's father passed, how Bruce showed up—mentorship beyond the classroom. 16:15 — Careers greetings begin (Lee Bainbrigge, SMS Environmental): be open-minded, keep learning, focus on customer assurance. 18:07 — Episode reference: Lee's prior appearance (Ep. 370) for Legionella perspectives. 18:21 — Careers greeting (Kalpna Solanki): environmental operator roles as purposeful, global, and essential. 21:39 — Detective H2O — The Case of Knowing It All begins. 38:21 — CWT pathway: free prep resource and 100-question practice exam walkthrough . 42:46 — Water You Know with James McDonald 44:38 — Gratitude for James McDonald's ongoing community impact. 45:04 — Careers Friday challenge: thank your mentors; post your origin story with #IWW25 and #ScalingUpH2O. 46:15 — Final pledge: help one person discover industrial water treatment this week. Connect with Mike Taraszki Phone: 510.368.4549 Email: michael.taraszki@wsp.com Website: www.wsp.com LinkedIn: linkedin.com/in/michaeltaraszki/ linkedin.com/company/wsp/ Connect with Kalpna Solanki Phone: 778.688.9196 Email: kalpnasolanki1980@gmail.com Water Environment Federation (WEF) LinkedIn: in/kalpnasolanki Connect with Lee Bainbrigge Email: l.bainbrigge@sms-environmental.co.uk Website: https://sms-environmental.co.uk/ LinkedIn: linkedin.com/in/lbainbrigge/ linkedin.com/company/sms-environmental-ltd/ Connect with James Courtney Phone: +1 443 878 2407 Email: james@csctech2o.com Website: https://www.csctech2o.com/ LinkedIn: https://www.linkedin.com/in/james-courtney-cwt-leed-ap-379a6877/ Connect with Laith Charles Phone: 941-301-1309 Email: laith@ewatermark.net YouTube: https://www.youtube.com/channel/UCMuigehZdcquaY14QtGm Connect with Mark Lewis Phone: 704.322.5406 Email: MLewis@SELaboratories.com Website: https://www.selaboratories.com/ LinkedIn: linkedin.com/in/mark-lewis-01a3b56 Connect with James McDonald Email: james51471@gmail.com Website: chemaqua.com Industrialwaterweek.com LinkedIn: https://www.linkedin.com/in/james-mcdonald-pe/ Links Mentioned AWT (Association of Water Technologies) Scaling UP! H2O Academy video courses Submit a Show Idea The Rising Tide Mastermind Industrial ...
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