In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it’s adjusting patients, running a practice, or marketing, the truth is we usually aren’t very good at it. That’s normal. But I also want to clear up a point I made recently about not focusing too much on things you’re terrible at. While I believe your greatest growth comes from leaning into your natural strengths, there’s still a necessary period of struggle in the beginning.

I talk about what it looks like to move from being brand new and bad at something, to becoming competent, and ultimately excellent. The goal isn’t to stay stuck in the “bad” stage but to understand that it’s part of the journey and to know how to work through it without getting discouraged.

Here are some of the things I cover:

• Why everyone stinks at the beginning and why that’s okay

• How competence is the stepping stone to greatness

• Why you shouldn’t waste too much time trying to be great at something you’re naturally bad at

• The importance of finding and developing your strengths so you can build a thriving practice

If you’re a new chiropractor, or even if you’ve been at it for a while but feel stuck, this episode will help you reframe where you are in the process and give you clarity on how to move forward.

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Business & marketing training for chiropractors: https://rocketchiro.com/join Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

In this episode of the Rocket Chiro Podcast, I’m sharing something that’s been on my mind lately. Over the years, I’ve talked to a lot of chiropractors who’ve tried to follow the “success formulas” promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what’s wrong with them.

I’ve been there too. I know what it’s like to look at someone who makes practice-building look effortless and think, “If they can do it, why can’t I?” In this episode, I’m going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure.

I’ll break down three common chiropractor “profiles” (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else’s mold.

If you’ve ever wondered why someone else’s “simple” blueprint doesn’t work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you.

• Why some chiropractors seem to attract new patients effortlessly—and why that’s not necessarily a sign of better skill or better care.

• How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots.

• The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media.

• How to identify your own “superpower” and use it as the foundation for a more stable, authentic practice.

• Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business.

• How to exercise discernment when listening to advice (including mine!).

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

When I started my own practice, I thought success would be a straight line up. It wasn’t. Running a chiropractic business is a roller coaster. One month you’re crushing it, the next you’re wondering if you’ll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn’t the ups and downs themselves — it’s how we respond to them.

In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I’ve helped over the years. You’ll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings.

Here’s What I Cover in This Episode

• Why success in chiropractic practice isn’t linear (and why that’s okay)
• How I track numbers so I can see the real trends instead of guessing
• The difference between a dip that needs action and a dip that’s just noise
• How plans, habits, and cause-and-effect thinking keep me grounded
• Why low overhead can help you survive the roller coaster
• When to stick with a plan and when to pivot
• How to get advice from the right people — not the peanut gallery

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo