Rocket Chiropractic Podcast Podcast Por Dr. Jerry Kennedy arte de portada

Rocket Chiropractic Podcast

Rocket Chiropractic Podcast

De: Dr. Jerry Kennedy
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The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/joinRocket Chiropractic Websites & SEO Economía Higiene y Vida Saludable Marketing Marketing y Ventas Medicina Alternativa y Complementaria
Episodios
  • RANT: Beware Chiropractic SEO B.S.

    RANT: Beware Chiropractic SEO B.S.
    Jul 21 2025

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client “99% of our websites rank at the top of Google.” That kind of statement might sound great—especially to chiropractors who don’t fully understand SEO—but Jerry explains why it’s likely misleading at best and total nonsense at worst.

    Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors.

    If you’ve ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you.

    What You’ll Learn in This Episode:

    • Why “top of Google” doesn’t mean what most chiropractors think it does

    • How traditional SEO and local SEO are completely different strategies

    • What factors actually impact local rankings (like proximity, reviews, and citations)

    • The common misunderstandings chiropractors have about SEO

    • Why reviews matter more than most chiropractors realize

    • The truth about shortcuts, hacks, and “secrets” that promise fast SEO results

    • The importance of consistency in your marketing efforts

    Jerry’s Quick SEO Tips:

    • Ask better questions when dealing with website or SEO providers

    • Don’t fall for promises that sound too good to be true

    • Work with companies and people you trust and who understand your practice

    • Don’t tolerate cluttered websites that confuse visitors

    • Make reviews a consistent part of your local SEO strategy

    • Be consistent over time—SEO is not a one-time task, it’s an ongoing process

    Resources Mentioned:
    If you’d like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at rocketchiro.com. This review includes real recommendations and tips to help you make smart decisions moving forward.

    You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're ready for real help with your local SEO or a better chiropractic website, Rocket Chiro has you covered.

    Closing Reminder:
    Thanks for listening to the Rocket Chiro Podcast. If you found this episode helpful, please share it with another chiropractor. And if you haven’t yet, consider leaving a review on Apple Podcasts or Google. It helps other chiropractors find the show and supports Jerry’s mission to help good docs build better businesses.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    22 m
  • Why Do I Have So Few New Patients When My Website Has So Many Visitors?

    Why Do I Have So Few New Patients When My Website Has So Many Visitors?
    Jul 17 2025
    In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don’t align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion. The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good. Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what’s normal. Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who: Find your site through Google or ads Have no prior relationship with you Haven’t been referred and don’t trust you yet These people convert at a very low rate. In contrast, warm leads are: Referred by friends or family Already familiar with you through social media or community presence Former patients or those who’ve interacted with your brand Warm leads should convert at a much higher rate. If you’re only converting a small percentage of these, something is seriously wrong. Website Traffic Doesn’t Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include: Bots or spam traffic Competitors Existing patients checking hours or contact info People outside your service area Accidental clicks Unless you’re running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance. Conversion Isn’t Always Linear Unless your practice relies 100% on online scheduling, you can’t assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren’t lining up, it could be because they’re taking other paths into your practice. Trying to compare total website visits with total new patients is misleading because: Not every visitor is a qualified lead Not every new patient visits the website before booking A Volume Reality Check Jerry gives a basic example of how conversion typically plays out: 500 website visitors 3% click on the “schedule now” button = 15 people 50% of those actually schedule = 7 to 8 people 75% of scheduled appointments show up = about 5 to 6 new patients This is a realistic scenario and shouldn’t be considered a failure. In fact, it’s fairly normal. Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it’s common. The takeaway isn’t that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn’t useful unless your site and profile are compelling enough to get people to take action. How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website’s performance: 1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next. 2. Make your content easy on the eyes. Presentation matters. Use formatting that’s readable, clean, and skimmable. Don’t dump a wall of text on your visitors. 3. Use patient-centered language. Skip the jargon. Don’t talk about “optimizing health potential.” Focus on problems and solutions your ideal patients care about. 4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust. 5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides. Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they’re comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can ...
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    19 m
  • Cash vs. Insurance: What Should Chiropractors Do?

    Cash vs. Insurance: What Should Chiropractors Do?
    Jul 12 2025

    In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models.

    Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model.

    You'll also learn:

    • Why every chiropractor needs to get good at communicating value, regardless of their model

    • The growing list of headaches associated with insurance

    • What makes cash practice work—and how to avoid common mistakes

    • The key ingredients to running a lean, profitable, and successful cash-based clinic

    Whether you’re an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make.

    Topics Covered:

    • Why there’s no such thing as a “no out-of-pocket” world anymore

    • Pros and cons of accepting insurance

    • Pros and cons of running a cash-based practice

    • Why insurance patients often make decisions based on coverage—not value

    • How poor communication ruins trust regardless of payment model

    • Jerry’s simple formula for when insurance might make sense

    • Four essential ingredients for a successful cash practice

    • Final thoughts on building a practice that aligns with your goals and numbers

    Quotes from the Episode:

    “People don’t get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.”

    “Cash doesn’t mean cheap—it means clear.”

    “You can be successful either way, but it has to make sense on paper.”

    Mentioned in This Episode:

    • Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand

    • Local SEO for Chiropractors – Be found in local Google searches and on Google Maps

    • Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck

    Enjoying the Podcast?

    Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It’s a simple way to support the show and help more chiropractors build better businesses.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    20 m
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