Rocket Chiropractic Podcast Podcast Por Dr. Jerry Kennedy arte de portada

Rocket Chiropractic Podcast

Rocket Chiropractic Podcast

De: Dr. Jerry Kennedy
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 The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/joinRocket Chiropractic Websites & SEO Economía Higiene y Vida Saludable Marketing Marketing y Ventas Medicina Alternativa y Complementaria
Episodios
  • Cash vs. Insurance: What Should Chiropractors Do?

    Cash vs. Insurance: What Should Chiropractors Do?
    Jul 12 2025

    In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models.

    Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren’t covered—it’s hard to beat the simplicity and clarity of a cash-based model.

    You'll also learn:

    • Why every chiropractor needs to get good at communicating value, regardless of their model

    • The growing list of headaches associated with insurance

    • What makes cash practice work—and how to avoid common mistakes

    • The key ingredients to running a lean, profitable, and successful cash-based clinic

    Whether you’re an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make.

    Topics Covered:

    • Why there’s no such thing as a “no out-of-pocket” world anymore

    • Pros and cons of accepting insurance

    • Pros and cons of running a cash-based practice

    • Why insurance patients often make decisions based on coverage—not value

    • How poor communication ruins trust regardless of payment model

    • Jerry’s simple formula for when insurance might make sense

    • Four essential ingredients for a successful cash practice

    • Final thoughts on building a practice that aligns with your goals and numbers

    Quotes from the Episode:

    “People don’t get mad about how you run your business—they get mad when they find out you run it differently than they thought you did.”

    “Cash doesn’t mean cheap—it means clear.”

    “You can be successful either way, but it has to make sense on paper.”

    Mentioned in This Episode:

    • Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand

    • Local SEO for Chiropractors – Be found in local Google searches and on Google Maps

    • Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck

    Enjoying the Podcast?

    Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It’s a simple way to support the show and help more chiropractors build better businesses.

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    20 m
  • Can Chiropractors Be Successful While Being Insignificant?

    Can Chiropractors Be Successful While Being Insignificant?
    Jul 8 2025

    What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant?

    In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work.

    If you’re just getting started, feeling stuck, or questioning whether you’re on the right path, this episode offers clarity, encouragement, and practical insights.

    What You’ll Learn

    • Why popularity and success are not the same thing

    • How success is a moving target and why that matters

    • The difference between being successful and being significant

    • Why most chiropractors won’t become legends—and why that’s perfectly fine

    • The danger of chasing "more" without defining what’s enough

    • How to measure significance through irreplaceability, not visibility

    • Why the bullseye of your impact is your closest relationships

    • The importance of clarity, niche, and knowing your purpose

    Resources Mentioned

    • Rocket Chiro Websites – rocketchiro.com/websites

    • Local SEO & Google Business Help – rocketchiro.com/local-seo

    • NEXT Step Membership – rocketchiro.com/next-step

    • Free Website & SEO Review – rocketchiro.com/seo-review

    Quotes Worth Remembering

    “Be irreplaceable to the people who are most irreplaceable to you.”

    “You don’t have to be legendary to be successful. You just have to be better than you were yesterday.”

    “If your definition of success requires being famous, you're setting yourself up to feel like a failure.”

    If You Enjoyed This Episode

    • Share it with a chiropractor who needs to hear this

    • Leave a review on Apple Podcasts or Google

    • Visit RocketChiro.com to connect with Jerry or request help with your website and SEO

    Stay Connected

    • Website: RocketChiro.com

    • YouTube: youtube.com/@rocketchiro

    • Instagram: @RocketChiro

    Want Help Growing Your Practice?

    Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Coaching for Chiropractors: https://rocketchiro.com/join
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    32 m
  • How Much Money Should Chiropractors Spend on Marketing?

    How Much Money Should Chiropractors Spend on Marketing?
    Jul 2 2025
    One of the most common questions chiropractors ask is, “How much should I be spending on marketing?” Unfortunately, there’s no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget. What’s Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don’t spend anything on external marketing at all. However, even if you think you’re not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you’re intentionally investing in marketing or passively coasting. Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There’s often pride in “doing it all yourself” or “growing by referral,” but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions. Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices. So, What Should You Spend? There’s no exact number. Your marketing budget should be based on: Your practice goals Your available time and money Your marketing skills Your current momentum Don't make zero spending the goal. At the same time, don’t fall for high-ticket gimmicks that promise the moon. Be intentional and strategic. Budgeting Basics for Chiropractors Do: Invest in low-cost, high-impact strategies if you’re tight on funds. Understand that marketing takes either time or money—often both. Prioritize foundational strategies first (see below). Spend money when it saves you meaningful time. Don’t: Gamble on expensive marketing hoping it’ll “just work.” Spend money you don’t have or overcommit time you can’t spare. Lie to yourself about your situation. Be honest so you can plan wisely. Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing: A professional, patient-focused website Local SEO and Google Business Profile optimization Generating and managing online reviews Community outreach and networking Custom social media content (if you’re willing to create it) These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget. Time vs. Money As your practice grows, your available money increases and time becomes more limited. That’s when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time. Social media tip: Avoid paying for canned content. If you want results, you’ll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won’t move the needle. Short-Term vs. Long-Term Strategy Understand the type of marketing you’re doing: Short-term marketing (like Google Ads or in-person networking) can generate fast results. Long-term marketing (like SEO or relationship building) builds momentum over time. Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly. Avoid the Comparison Trap Don’t compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don’t know the whole story. Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn’t always better. Final Thoughts There’s no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment. Start with foundational strategies. Be realistic about where you are. Invest smart, not just big. Don’t spend money to impress anyone—especially not other chiropractors. Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts. Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically...
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    27 m
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