Rocket Chiropractic Podcast for Chiropractors Podcast Por Dr. Jerry Kennedy arte de portada

Rocket Chiropractic Podcast for Chiropractors

Rocket Chiropractic Podcast for Chiropractors

De: Dr. Jerry Kennedy
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The Rocket Chiropractic Podcast is a business and marketing podcast created for everyday chiropractors who want simple, honest, and practical advice. Hosted by Dr. Jerry Kennedy, the show provides common-sense, patient-centered strategies that small and solo chiropractic practices can start using right away. Most listeners are chiropractors who are getting started, chiropractors who feel stuck or overwhelmed, or chiropractors who are trying to DIY their own marketing. If you run a micro practice or a small office with little or no staff, this podcast is designed specifically for you. Podcast episodes cover topics like: - Growing a small chiropractic practice - Patient retention and communication - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them Whether you're a new chiropractor trying to get traction, a frustrated chiropractor looking for clarity, or a hands-on chiropractor who wants to understand marketing without the hype, this podcast will help you simplify growth, reduce stress, and build a patient-centered practice that works. The Rocket Chiropractic Podcast is trusted by chiropractors who want practical advice, realistic expectations, and straightforward business insights. Many chiropractors listen to a few episodes before hiring Rocket Chiro for website or SEO help because the podcast is the easiest way to understand how Jerry thinks and how he helps chiropractors grow. Tune in and start learning strategies you can actually use to move your practice forward. Resources: Free Website/SEO Review: RocketChiro.com/chiropractic-practice-assessment Best Chiropractic Websites: RocketChiro.com/best-chiropractic-websites Chiropractic SEO: RocketChiro.com/chiropractic-seo Coaching for Chiropractors: RocketChiro.com/joinRocket Chiropractic Websites & SEO Economía Higiene y Vida Saludable Marketing Marketing y Ventas Medicina Alternativa y Complementaria
Episodios
  • Play the Hand You're Dealt: Why Copying Other Chiropractors Is Holding You Back

    Play the Hand You're Dealt: Why Copying Other Chiropractors Is Holding You Back
    Feb 10 2026
    In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest mistakes chiropractors make in business and marketing: trying to copy someone else's path to success. You are not the chiropractor you heard speak at a seminar. You are not the person you follow online. You are not even the chiropractor down the street. Your skills, personality, finances, family situation, timing, and opportunities are all different, and ignoring those differences dramatically lowers your chances of success. This episode breaks down why cookie-cutter strategies often fail, why context matters more than tactics, and how to make progress by being honest about your situation and playing the hand you're actually dealt. Key Topics Covered Why copying other chiropractors rarely works How differences in skills, finances, family, and timing shape outcomes The danger of seminar success stories and online comparisons Why "If I can do it, anyone can do it" is a misleading idea How lack of context leads to frustration and burnout The Big Three Framework Jerry introduces three foundational factors that determine meaningful progress: Interest What you are genuinely interested in, not what looks good or sounds impressive. Skill What you are capable of executing well right now, along with the skills you still need to develop. Opportunity Your real-world circumstances, including finances, location, relationships, timing, and access to resources. The overlap of interest, skill, and opportunity is where the greatest potential for meaningful change exists. What Creates Long-Term Progress Short-term change requires interest, skill, and opportunity. Long-term success adds two more elements: Structure Clear systems, standards, and guardrails that remove guesswork and allow you to measure what's actually working. Consistency Boring, repetitive execution over time that compounds results. Structure does not have to look the same for everyone, but everyone needs it. Hard Truths Chiropractors Need to Hear Stop pretending to be more successful than you are Stop copying practices that don't match your reality Stop forcing niches and patient types you don't enjoy Stop relying on motivation instead of discipline Honesty is the starting point for real progress. Practical Takeaways Be honest about your interests, skills, and opportunities Start from where you are, not where someone else is Learn principles and strategies, not just scripts Understand why something works so you can adapt when it stops working Show up prepared to think for yourself, not just follow instructions Final Thoughts You cannot start from a better place without first starting from where you are. Your choices are to start now or let things get worse and start later. Understanding principles, concepts, and strategies is far more valuable than blindly following a formula. When you know why something works, you gain the ability to adapt, adjust, and make better decisions over time. Play the hand you're dealt, build structure around it, stay consistent, and move forward. Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/
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    28 m
  • How Chiropractors Can Get More Online Reviews

    How Chiropractors Can Get More Online Reviews
    Jan 27 2026

    Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care.

    Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what actually works long term.

    Jerry walks through a practical review strategy designed specifically for busy chiropractors who want steady growth, stronger Google Maps visibility, and better patient trust.

    What You'll Learn in This Episode

    • Why most chiropractors struggle to get reviews consistently
    • The biggest mistakes chiropractors make when asking for reviews
    • How to make reviews feel normal inside your practice
    • When to introduce the idea of reviews to new patients
    • The best time to ask for a review so it has real marketing value
    • Why asking in person still outperforms texts and automation
    • How to use simple tools like QR codes and review cards
    • How to build a review schedule that runs on autopilot
    • Whether reputation management software is actually worth it

    Key Takeaway for Chiropractors

    The best way for chiropractors to get more reviews is not by chasing patients or automating everything. It is by creating a simple system that fits naturally into your practice culture. When reviews become part of the patient experience instead of a marketing task, they start compounding over time and helping your practice stand out locally.

    Who This Episode Is For

    This episode is for:
    • New chiropractors building their online presence
    • Chiropractors with low or inconsistent review counts
    • Solo and small-practice chiropractors
    • Chiropractors focused on Google Maps and local SEO
    • Chiropractors who want steady growth without hype

    Resources Mentioned

    • Rocket Chiro chiropractic websites and local SEO:
    https://rocketchiro.com/best-chiropractic-websites/

    • Website and SEO review requests at RocketChiro.com:
    https://rocketchiro.com/contact/chiropractic-practice-assessment/

    • NEXT Step chiropractic business coaching:
    https://rocketchiro.com/chiropractic-coaching/

    Listen, Subscribe, and Share

    If you found this episode helpful, subscribe to the Rocket Chiro Podcast and share it with another chiropractor who wants a better way to get reviews without feeling salesy.
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    16 m
  • How Many Reviews Does a Chiropractor Need and Why Does It Matter?

    How Many Reviews Does a Chiropractor Need and Why Does It Matter?
    Jan 20 2026

    Online reviews are one of the most powerful and misunderstood factors in chiropractic marketing.

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down how many reviews chiropractors actually need to compete in local search, and why reviews matter far beyond Google Maps rankings.

    If you want more new patients without relying on ads, gimmicks, or sales-heavy marketing, this episode gives you clear benchmarks and practical guidance you can apply immediately.

    What You'll Learn in This Episode

    • Why online reviews impact Google Maps, AI search, and patient trust

    • How reviews influence both visibility and patient decision-making

    • Why reviews matter even for referral-based chiropractic practices

    • The minimum star rating chiropractors should aim to maintain

    • Why negative reviews are not the end of the world

    • How to calculate review benchmarks based on your local market

    • The four review numbers every chiropractor should understand

    • Why review expectations keep rising every year

    • How to make reviews part of your practice culture

    The 4 Review Benchmarks Explained

    Jerry outlines four key numbers chiropractors should track:

    • Entry Point
      About 20% of the median review count in your area. Below this level, reviews may significantly limit your visibility.

    • Fighting Chance (Median)
      The middle review count among chiropractors in your market. Reaching this gives you a realistic opportunity to compete.

    • Dominance Level
      Roughly 3.5 times the median. Practices at this level often have a strong advantage in local search.

    • High Water Mark
      The highest review count in your area. Not a requirement, but useful context when evaluating competition.

    How to Get More Reviews (Without Being Awkward)

    A simple framework that actually works:

    1. Provide great care and communicate well

    2. Make reviews a normal part of your practice

    3. Ask in person, not just digitally

    4. Make it easy with links or QR codes

    5. Be consistent with a repeatable plan

    Most chiropractors who struggle with reviews are missing multiple steps.

    Resources Mentioned

    • Free Chiropractic Website & SEO Review

    • Rocket Chiro

    • NEXT Step Chiropractic Coaching Program

    Final Thought

    The best time to start collecting online reviews was years ago.
    The second-best time is today.

    If this episode helped you, please subscribe, share it with another chiropractor, or leave a review on Apple Podcasts. It helps this small, independent podcast reach more people who want to grow the right way.

    Resources Mentioned:

    Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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    21 m
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