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Rocket Chiropractic Podcast for Chiropractors

Rocket Chiropractic Podcast for Chiropractors

De: Dr. Jerry Kennedy
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The Rocket Chiropractic Marketing Podcast for Chiropractors is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - Running a successful chiropractic practice - Chiropractic websites and online presence - SEO for chiropractors and Google visibility - Online and offline chiropractic advertising - Common chiropractor struggles and how to overcome them So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast for Chiropractors is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth. Resources: Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/joinRocket Chiropractic Websites & SEO Economía Higiene y Vida Saludable Marketing Marketing y Ventas Medicina Alternativa y Complementaria
Episodios
  • Big Changes and Big Mistakes: Smarter Transitions and Better Pricing

    Big Changes and Big Mistakes: Smarter Transitions and Better Pricing
    Dec 3 2025
    In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time. Part One: Making Big Changes Without Wrecking Your Life I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very real temptation to jump too fast. I learned this lesson the hard way. When I closed my practice years ago, I assumed the next thing I was working on would take off quickly. I figured I could just throw all my time and energy at it and it would work out. That assumption led to the hardest financial season of my entire adult life. It was brutal and absolutely avoidable. What I should have done is simple. I should have kept the thing that was paying my bills while I built the new thing slowly in the background. Nights. Weekends. Whenever I had time. I should have waited until the new thing had momentum instead of assuming everything would work out because I was excited. Here is the mistake a lot of chiropractors make when they are excited about something new. • They cut off income before the new idea is proven • They make decisions based on hope instead of reality • They assume enthusiasm equals readiness • They forget that timing matters just as much as the idea itself If you are going to transition from one technique to another, do it slowly. Let the new thing take over as patients choose it. Bring new people in under the new model. Let the old system fade out on its own. If you are starting a practice while working for someone else, keep the job as long as you can. Let your employer cover the bills while you build your own thing after hours. When your side project becomes your main thing, the transition will feel natural instead of terrifying. The theme here is simple. Do not make your life harder than it needs to be. Part Two: The Problem With Charging for Time The second topic is one I talk about with chiropractors all the time, especially docs who do a lot of soft tissue work. Many of them describe their visits like massage therapists. They will say things like thirty minute visit or sixty minute visit. I think that is a mistake. Chiropractors who adjust only usually understand this better than anyone. We do not get paid for minutes. We get paid for outcomes. We get paid for expertise. We get paid for results. When you attach your fees to a precise block of time, you create problems for yourself. • Patients expect exact minutes • You lose flexibility in your schedule • It becomes harder to handle late patients • You limit your ability to offer different levels of service • You unintentionally undervalue yourself A better option is to give people a range. Ten to fifteen minutes. Twenty to thirty minutes. Forty to sixty minutes. A range gives you breathing room and prevents awkward conversations when someone shows up late. If you like offering long sessions, consider creating tiers. Some people only want a quick adjustment. Some need your standard visit. Some truly need the in depth longer appointment. Offering options keeps your schedule flexible and allows more people to work with you. Here is why this matters. Not everyone needs or wants a long visit. Not everyone has the time or the money for that. Giving people choices helps them say yes to working with you in a way that fits their life and fits your workflow. Wrapping Up Both topics in this episode really come down to the same core idea. Do what is smart. Do what reduces risk. Do what gives you the best chance to succeed without making life harder than it needs to be. If you want help with your website or local SEO, you can reach out to me at Rocket Chiro. If you want ongoing help and a place to ask questions, check out the Next Step program. If you want me to look at your website and give you some honest feedback, you can request a free website and SEO assessment anytime. Thanks for listening and for sharing the podcast with other chiropractors who can benefit from it. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
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    21 m
  • Common Distractions Chiropractors Fall For (And Why They Don't Work)

    Common Distractions Chiropractors Fall For (And Why They Don't Work)
    Nov 25 2025
    In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice. The heart of the episode revolves around the idea that success in chiropractic is built on simple, consistent, and often boring fundamentals. When those fundamentals are missing, chiropractors become vulnerable to shiny objects that promise quick wins. These diversions can drain time, money, and energy while pushing the chiropractor further away from the work that actually helps them grow. Jerry outlines six major categories of distractions that repeatedly show up in conversations with struggling chiropractors. Each one is rooted in the desire to find an easier path than doing the foundational work, yet each one almost always leads to more frustration. Key Distractions Covered in This Episode • Online sales and affiliate marketing Chiropractors often hear that they can make "easy money" online by selling products, creating digital courses, or writing recommendation blogs with affiliate links. Jerry explains why this is almost never productive for a local chiropractor. Online selling requires an enormous amount of trust, attention, and audience size. Most chiropractors do not have the kind of influence necessary to make online sales meaningful. It becomes a detour away from patient care, community connection, and building a local business that people trust. • Selling their own expertise through high ticket coaching Big ticket coaching programs and personal expertise packages are frequently marketed as a shortcut to higher revenue. Chiropractors are told that it is just as easy to sell a three thousand dollar coaching package as it is to sell a three hundred dollar one. Jerry highlights why this mindset is problematic. Coaching is a completely different business that very few chiropractors are qualified for or prepared to run. High ticket selling might work for a rare few, but most chiropractors simply end up spending time building a business that distracts them from the practice they are trying to grow. • Special techniques and certifications Chiropractors who love technique can convince themselves that one more certification, one more seminar, or one more advanced system will finally unlock the success they want. Jerry reminds listeners that while additional training is valuable, it is almost never the reason a practice is struggling. Many mediocre chiropractors are successful in business, while many clinically gifted chiropractors struggle because they have not built strong habits, systems, or communication. Technique mastery is great, but it is not a substitute for running a strong business. • Special equipment and passive therapies There is always a new device, table, laser, or machine promising to increase revenue and attract new patients. Chiropractors imagine that if they could just finance the newest gadget, everything would finally click. Jerry emphasizes that expensive equipment does not fix traffic issues, retention issues, or communication issues. If a practice is unstable, adding more debt and more complexity makes the problem worse. Equipment can be helpful when it aligns with the practice model, but it is almost never the missing ingredient a struggling chiropractor thinks it is. • Obsessing over social media and trying to become an influencer Many chiropractors pour energy into going viral, creating endless reels, or chasing likes and followers. Social media feels productive, but it rarely translates into meaningful revenue for a local service business. Jerry shares examples of posts reaching millions of views without generating income. Social media can be a helpful tool for building trust and connection within a local community, but chasing fame is almost always a distraction that keeps chiropractors from focusing on patient care, reputation, and retention. • Evaluating success only by new patient numbers Chiropractors often judge their entire practice by how many new patients they see in a month. Jerry explains why this is a flawed metric when used in isolation. A practice with strong retention, follow through, reactivations, referrals, and good communication can thrive with modest new patient numbers. But a practice with a leaky bucket will always struggle no matter how many people enter the front door. Focusing only on new patients distracts chiropractors from fixing deeper issues in their systems and workflows. Core Themes From the Episode • Success in chiropractic is difficult and takes time. Anyone who claims it is easy is either lying or the rare exception. ...
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    21 m
  • 3 Things Chiropractors Will Be Glad They Did...Just Not Right Away

    3 Things Chiropractors Will Be Glad They Did...Just Not Right Away
    Nov 18 2025
    In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started. Why Chiropractors Fixate on New Patients I start by talking about the profession's obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty new patients a month or grow your practice instantly. New patients feel exciting. They create cash flow. They inflate your numbers. And they can cover up bad systems. Even a poorly run practice can survive if there is a constant stream of fresh bodies coming through the door. The problem is that running a practice this way is extremely stressful. If you ever have a slow month, the weaknesses in your systems show immediately. You never feel stable because the entire practice sits on top of a shaky foundation. You are always looking for the next new patient hit. The Purpose of This Episode I created this episode to help you shift your focus toward three long-term levers that make your practice healthier, steadier, and easier to run. These are not urgent. They do not give you a dopamine hit. But they are the building blocks of a business that does not fall apart when the new patient flow slows down. The three long-term levers are reviews, relationships, and retention. Why Reviews Matter More Than You Think Reviews are one of the easiest and most powerful things you can invest in. They help your local SEO. They help your conversion. They help Google understand what you are known for. They even help AI tools understand what people think about you. One of the biggest advantages reviews provide is the keywords hidden inside them. If your patients mention migraines, sciatica, pregnancy, sports injuries, or anything else, Google takes note. Those words help determine which searches you show up for. I tell the story of a client who asked me if they had too many reviews because they had several times more than every chiropractor in their area. My answer was simple. I would keep going. If I could have ten times more reviews than my competitors, I would not slow down for a second. Being the obvious choice in your community is never a disadvantage. The Power of Building Real Relationships Next I shift into the value of relationships. As an introvert this one has always been a challenge for me. I would rather sit at my computer than go out and meet new people. But chiropractic is a relationship business. We work with human beings. We serve a community. We depend on trust. Relationships with patients matter. Relationships with business owners matter. Relationships with coaches, trainers, teachers, community leaders, and other professionals matter. When people know you and have something good to say about you, everything becomes easier. New patients come more naturally. Opportunities show up. Referrals increase. Sometimes your relationship with a respected person in the community even creates a little bit of authority or credibility transfer. These relationships take time. They take intention. And they are absolutely worth it. Short Term Retention and Why It Affects Results Then I talk about short-term retention. This is not about long-term wellness care. This is simply helping someone stay consistent during their initial care. When you have a clear plan, patients get better results. They feel more connected to you. They are more likely to think of you as their chiropractor. Without a plan you swing between two extremes. You either forget to follow up with people and they slip away, or you accidentally harass them without realizing how many times you have reached out. A system keeps you in the middle where you are caring, consistent, and helpful without being annoying. Long Term Retention and Why It Stabilizes Your Practice Long-term retention does not blow up your numbers overnight, but it is one of the key stability builders in a mature practice. This is where you check in with people who have not been in for three months or six months or a year. You are not trying to guilt them. You are not trying to pressure them. You are simply serving as a reminder for people who actually need your help but have been busy or distracted. These occasional visits do not seem like much in the moment. But over the course of five or ten years, they create steady, predictable support for your practice. They also reinforce that you are their chiropractor even if they do not come in very often. A Reminder for the New Year I wrap up by reminding chiropractors that the best time to start these habits was years ago, but the next best time is right now. As we head into a new year, commit to being better in these three areas. You do not have to be perfect, ...
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    19 m
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