In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it’s adjusting patients, running a practice, or marketing, the truth is we usually aren’t very good at it. That’s normal. But I also want to clear up a point I made recently about not focusing too much on things you’re terrible at. While I believe your greatest growth comes from leaning into your natural strengths, there’s still a necessary period of struggle in the beginning.

I talk about what it looks like to move from being brand new and bad at something, to becoming competent, and ultimately excellent. The goal isn’t to stay stuck in the “bad” stage but to understand that it’s part of the journey and to know how to work through it without getting discouraged.

Here are some of the things I cover:

• Why everyone stinks at the beginning and why that’s okay

• How competence is the stepping stone to greatness

• Why you shouldn’t waste too much time trying to be great at something you’re naturally bad at

• The importance of finding and developing your strengths so you can build a thriving practice

If you’re a new chiropractor, or even if you’ve been at it for a while but feel stuck, this episode will help you reframe where you are in the process and give you clarity on how to move forward.

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Business & marketing training for chiropractors: https://rocketchiro.com/join Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

In this episode of the Rocket Chiro Podcast, I’m sharing something that’s been on my mind lately. Over the years, I’ve talked to a lot of chiropractors who’ve tried to follow the “success formulas” promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what’s wrong with them.

I’ve been there too. I know what it’s like to look at someone who makes practice-building look effortless and think, “If they can do it, why can’t I?” In this episode, I’m going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure.

I’ll break down three common chiropractor “profiles” (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else’s mold.

If you’ve ever wondered why someone else’s “simple” blueprint doesn’t work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you.

• Why some chiropractors seem to attract new patients effortlessly—and why that’s not necessarily a sign of better skill or better care.

• How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots.

• The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media.

• How to identify your own “superpower” and use it as the foundation for a more stable, authentic practice.

• Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business.

• How to exercise discernment when listening to advice (including mine!).

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

When I started my own practice, I thought success would be a straight line up. It wasn’t. Running a chiropractic business is a roller coaster. One month you’re crushing it, the next you’re wondering if you’ll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn’t the ups and downs themselves — it’s how we respond to them.

In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I’ve helped over the years. You’ll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings.

Here’s What I Cover in This Episode

• Why success in chiropractic practice isn’t linear (and why that’s okay)
• How I track numbers so I can see the real trends instead of guessing
• The difference between a dip that needs action and a dip that’s just noise
• How plans, habits, and cause-and-effect thinking keep me grounded
• Why low overhead can help you survive the roller coaster
• When to stick with a plan and when to pivot
• How to get advice from the right people — not the peanut gallery

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn’t actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking.

These questions will help you:

• Simplify your practice and stop wasting money on things you don’t need

• Understand why patients choose (or don’t choose) you

• Figure out what “enough” really looks like so you’re not constantly chasing more

What You’ll Learn in This Episode

• Why “Do I really need this?” should be asked about almost everything you spend money or time on

• How to think about your practice from the perspective of a patient who has to choose you over someone else

• The overlooked value of contentment and defining “enough” before stress and hustle culture run your life

If you’ve never sat down and really asked yourself these questions, you’re probably making things harder than they need to be.

Want My Help?

If you’d like me to take a look at your website and SEO, I’ll do it for free. You’ll get honest feedback, recommendations, and a clear picture of where you stand. No pressure, no gimmicks. Just head over to Rocket Chiro and request a review.

And if you’re ready for more in-depth training and coaching, check out the NEXT Step program. It’s perfect for chiropractors who are just getting started or who feel stuck.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I’ve talked plenty about the upside of starting and running a small solo practice, but I think it’s only fair to also be honest about the challenges.

The goal here isn’t to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you’re signing up for.

Some of the downsides we cover include:

• Your income ceiling is limited compared to building a bigger practice with associates.
• You can only see so many patients by yourself, so ultra-high-volume practice models don’t fit.
• It’s hard to bring in other practitioners or offer a wide variety of services in a small space.
• No backup coverage if you get sick or want to take time off.
• Micro practices usually don’t have much resale value.
• Insurance billing and more complex financial models are tougher to manage solo.
• There can be perceived status issues with a smaller office, and you have to get over your own pride.
• You’ll end up doing a lot of non-doctor tasks unless you’re really intentional about outsourcing or using technology.

At the end of the day, micro practices are still a fantastic way to start with less risk and stress, especially if you’re new. But if you know in your heart that you want to build something much bigger, you need to be careful about overcommitting to a setup that could hold you back.

If you’re a new chiropractor or you’re feeling stuck and you want more help beyond the podcast, check out my NEXT Step program. And if you want me to look at your website or local SEO, reach out through Rocket Chiro.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress.

After receiving a question from a client considering the micro practice route, Jerry breaks down:

• What a micro practice actually is (and what it’s not)
• Why it's not a "lesser" version of a real practice
• The three essential elements of a successful micro practice
• How to price your services properly
• What types of services make the most sense
• Why efficiency is everything in this model

This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career.

Key Takeaways

1. What Defines a Micro Practice?

• Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces).
• One Chiro, No Staff: Direct access to the doctor is a selling point, not a limitation.
• High Efficiency: Smart use of technology (online scheduling, automation, etc.), systems that eliminate repetition, and streamlined patient communication.

2. Smart Pricing Tips

• You don’t have to be the cheapest OR the most expensive chiropractor.
• Price based on time spent and value provided, not personal preference.
• Be cautious with services that consume time but don't increase revenue proportionally.
• Authority = Pricing Power. Build your reputation before raising your rates significantly.

3. Services That Make Sense

• Adjusting is ideal: low cost, minimal space, and great ROI.
• Add-ons (soft tissue, therapies) should align with your time, space, cost, and patient needs.
• Trial and error is okay — micro practices give you the flexibility to experiment without huge risks.

4. Efficiency is King

• Teach patients how to interact with your practice (online booking, communication boundaries).
• Reduce daily tasks by batching (e.g. billing, paperwork).
• Use tech and outsourced help (web, social media, editing) wisely.

Resources Mentioned

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

Help the Podcast Grow

If you found value in this episode, please consider leaving a 5-star review and sharing it with a chiropractor who could benefit from the conversation.

Patient retention is one of the biggest struggles chiropractors face. Whether it’s patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them.

What You’ll Learn in This Episode:

• Why retention problems are usually people problems—not clinical problems
• The importance of having a clear care plan (and why “winging it” leads to patient drop-off)
• How to create agreement with patients without using gimmicks or canned recommendations
• Why connection is the key to long-term retention and how to stay in touch with patients after their initial care
• Practical ways to stay connected and reconnect, including social media, newsletters, texting, and even reactivation campaigns
• The low-hanging fruit most chiropractors ignore that could easily bring patients back into the office

Final Thoughts

Retention doesn’t have to be complicated. Focus on agreement in the beginning and connection over the long haul. If you get these two foundations right, most of your retention struggles will disappear.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join

In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What’s AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.

1. Why this conversation matters now

• AI is rapidly becoming more common in how people search for answers

• Some chiropractors are already using AI tools to replace Google for specific types of searches

• The shift might not be urgent yet, but it’s happening

2. A reminder of what SEO really is

• SEO is about building a trust relationship with Google

• Google is a referral source, not just a search engine

• Stop trying to game the system with gimmicks; focus on trust and authority

3. Four key ways AI might change SEO and search

• New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)

• Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors

• Prompt-based influence: AI may favor content that’s tied to user prompts and past conversations

• Highly personalized results: AI can tailor answers based on the user’s history, preferences, and behavior, which could make ranking more individualized than ever

4. What chiropractors need to do now

• Create better content: Make sure your online presence answers real questions and builds trust

• Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter

• Diversify your reputation: Get reviews and mentions across different platforms, not just Google

• Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts

5. Final thoughts

• Ranking well still requires intentionality, consistency, and real effort

• Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up

• The sooner you start building trust and authority, the easier it will be to maintain a strong position in search

• RocketChiro.com – Get help with your chiropractic website or local SEO

• NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow

• Free SEO & Website Review – Request a custom video review of your current online presence

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
Coaching for Chiropractors: https://rocketchiro.com/join