adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $21.81

Buy for $21.81

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

An inspiring audiobook about creative problem-solving from the number one best-selling author of Bounce, Black Box Thinking and You Are Awesome.

Where do the best ideas come from?

And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change?

In this bold and inspiring new audiobook, Matthew Syed argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our 'cognitive diversity'.

Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalisation in America's deep South. Plus: insights from the studio of the most successful songwriter you've never heard of, the secrets of the most creative and progressive schools in the world, and how the marriage decrees of the Catholic Church inadvertently inspired the Industrial Revolution.

It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an 'outsider mindset'.

Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2019 Matthew Syed Consulting Limited (P)2019 Hodder & Stoughton Limited

What listeners say about Rebel Ideas

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    39
  • 4 Stars
    12
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    29
  • 4 Stars
    9
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    28
  • 4 Stars
    11
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Not his best work

in defence for diversity, this is a book to read however, I was hoping to see how diversity created rebel ideas like Ellon Musk's Tesla. what was the story of diversity inherent in it.


the CIA angle would have done it , but he gave only one example and it was at the end.


he also didn't talk about neither did he dissociate his ideas from extreme radical far left groups. the elephant in the room question, "how do you sustain stellar performance and achieve bottom line without hiring the best but focusing on diversity",wasn't explained.


how to help companies recruit diverse groups yet intelligent people wasn't dealt with.


overall, this book is a compendium of rearticulation of issues wrong with non-diversity

1 person found this helpful

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for David
  • David
  • 12-11-19

I want my directors to read this book

I started out being a bit wary of this book; mainly because I wasn't enamoured with the narrator's voice. (something about the pronunciation of "diversiddy" really irritated me).
Once I'd managed to get past that, and concentrate on the actual message, I was very impressed. I think I probably consume about ten of these pop science / cultural thinking books in an average year, and this one has gone straight into the small handful of titles that I think everyone 'should' read.
I work in a mostly white male industry, and for a while we've been taking about attracting a more diverse management and workforce. It seems fairly obvious to me now that we should also be looking for managers from completely different industries.
A lucid and thought provoking book that had me taking down notes for ideas to apply in the real world. Well worth the time.

7 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Olly Buxton
  • Olly Buxton
  • 09-21-19

Malcolm gladwell for the uk

This is a good book full of interesting insights, although the premise is fairly straightforward, can be articulated quite quickly. Rather like Syed's earlier book Bounce, the running time is somewhat padded out by familiar examples that have appeared in similar literature from the likes of Daniel Kahneman, Dan Ariely, Malcolm Gladwell. At any rate, a number of the anecdotes were quite familiar to me. Some of Syed's conclusions feel a bit optimistic/simplistic - there is the sense of a TED talk about them. That said, a plea for individualization, specialisation and rebellion against standardisation is always welcome, and this contains plenty of fascinating insights.

9 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 09-13-19

Essential read

This book has the ability to not only entertain but enlighten. The breaking down of evens and the full respect he give to the topics he discusses are exceptional. I will be getting both of my children to read it as I believe the information within will help shape better understanding for them.

Can’t recommend this enough.

8 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jabster
  • Jabster
  • 03-15-20

Well Worth the credit

Well narrated and organised giving a fascinating insight into decision making. I
The different scenarios and they’re explanations were well thought out and insightful. If only managers/owners of smaller medium enterprises and businesses could adopt these strategies the UK would be in a much better position. Our indifference to diversity leave us far behind the rest of the world in entrepreneurship and innovation.

A solid audio book that is easy to listen to and comprehend. The only reason I didn’t give it 5 Overall was that it didn’t give an examples from diversity forms non western civilisation perspective which would have made this book truly diverse?

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for TominCumbria
  • TominCumbria
  • 08-31-21

An excellent and engaging listen

Matthew does labour his points, but they are worth hearing and more importantly, worth noting.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ben Sparkes
  • Ben Sparkes
  • 03-31-21

Excellent

Best book I’ve read this year, great in audible version. Even bought a hard copy for future referencing.

1 person found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Scott Christopher Taylor
  • Scott Christopher Taylor
  • 10-17-20

without research and unproven

Awash with empty academic theorizing, I am amazed he got away with this. if his idea the diverse groups work better then how come mono cultural ethnic groups like the Japanese, Koreans, and Japanese produce the most innovative technology. When it comes to arranging a community fair or carnival then maybe it is better to have a mix of races on the team.

1 person found this helpful

  • Overall
    4 out of 5 stars
Profile Image for Chris Poulton
  • Chris Poulton
  • 11-13-21

Some game changing principles

Overall a great listen. A couple of the principles and topics covered were light bulb moments. It is however a challenging listen when done casually. The density of language and vocabulary mean a lot of rewinding.

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for J. Drew
  • J. Drew
  • 10-31-21

Why we need to work together and think better

This interesting book looks at how we can benefit from diversity in moving forward in developing new ideas and more effective ways of working. The book looks at how increase in diversity reduces blindspots when we look at how society and thinking can be made better. Unlike other books with a similar idea which focus on individuals, this one looks at group thinking and decision making. An example of this starts with how American intelligence thought that having the best candidates rather than letting all that political correctness get in the way meant they had the best candidates - or did they. Only the best were all so similar, white males who scored similar points and training in the same area - they were all the best clones really. And with no Muslims or diversity in their ranks, they were collectively blind and didn’t see the clues that were so clearly visible in the words that Al Qaeda used in the fact that it was about to attack America. And then the events of 9/11 occurred. They have changed now. If we are going to deal with some of the most serious questions from climate change to poverty and curing disease to designing new products, we need to work with people who think differently, not just accurately. We need to work like an ant colony where the whole is greater than the sum of its parts. We can learn so much better when we have people who view things through different frames of reference to themselves.

The book then looks at how sometimes we subscribe people to being leaders and then that reduces the responsibility that others contribute. This argument is explained in why some air disasters and one particular episode where a number of people were killed on Everest occurred because people felt they couldn’t argue with people who had been assigned leaders. Everyone has a role. The book also has an interesting story about a white supremacist who had only mixed with people who had a similar mindset. However, once he began to mix more with people from different cultures and backgrounds who had a different viewpoint and came from a different culture, who tried to accept him rather than challenge him, his thinking changed. We need to be aware of the echo chambers that we sometimes are living in, fuelled even more so by social networks and the Internet. However, it isn’t just having great ideas that benefit society, it’s the ability to communicate socially with others to share these ideas. Not as good as Syed’s ‘black box thinking’, but a good read illustrated with some great stories.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for jonathan newton
  • jonathan newton
  • 10-16-21

Great intro on importance of diversity

Great narrator, important topic, brilliant story that flows. There is a lot of misunderstanding on diversity at the moment and this book captures and explains it well.

I will certainly be listening to this book again.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Ian
  • Ian
  • 11-13-19

Really enjoyed this

Entertaining and informative with well paced delivery. I thoroughly enjoyed this book and got great value from it.

1 person found this helpful