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Every real estate agent hits slow seasons - whether it's the natural post-holiday lull or unexpected disruptions like severe weather. Brian and Mark kick off Season 6 by addressing the uncomfortable reality of stalled cash flow and stalled motivation, offering a practical blueprint for converting that discomfort into intentional action. The message is clear: momentum doesn't come from waiting for conditions to change - it comes from choosing to move first.

Featured Quote: "This is not a negative situation. This is an opportunistic situation. This is the kickoff to what is going to be a phenomenal 2026 business. People are going to do more business this year. There are going to be people that make a massive amount of money in 2026. It can be you."

What You Will Learn

• Why seasonal slowdowns are predictable and how to mentally prepare for them instead of panicking
• The first action steps to take when your cash flow has stalled and motivation is low
• Why connecting with your "A-plus people" - those who have referred you multiple times - is the fastest path back to deals
• How to shift your mindset from "this is happening to me" to "this is a result of what I did or didn't do"
• The difference between acute, right-now business problems and long-term business issues, and how to address each
• Why 2026 is positioned to be a stronger year economically and how to take advantage of more transactions in the market
• The importance of pouring into yourself personally so you can show up professionally for your clients and sphere

The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards

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In this year-end reflection episode, Brian and Mark walk through the key lessons and standout moments from Season 5. From goal-setting fundamentals to the AI revolution, sphere of influence strategies to the power of empathy, they distill a year's worth of wisdom into actionable insights for agents heading into 2026. Whether you're a new agent building your foundation or a seasoned professional looking to refine your approach, this episode serves as both a recap and a roadmap for professional growth.

Featured Quote: "I think over the next 10 years, the next decade, real estate agents are going to make more money than they ever have before. And they're going to be able to do it with a lot less effort because of the utilization of AI. Now, what does that mean? That means those that have the ability to utilize it and don't shy away from it are going to benefit greatly."

What You Will Learn

• Why working ON your business during planning season creates the foundation for taking massive action when the spring market arrives
• The staggering wealth gap between homeowners ($300K average net worth) and renters ($8K) and what this means for the families you serve
• How to implement the 36-touchpoint strategy through layered communication including in-person, email, mail, and text connections
• Why the most successful agents share one trait: they focus on moving the ball forward rather than explaining why it moved
• How AI will transform the industry over the next decade and why getting involved now is as critical as adopting the internet was 40 years ago
• The power of truly listening in a world full of noise, and why empathy has become a competitive advantage
• Why 2026 is positioned to be a "flex year" where agents who survived the last three years will capitalize on the market turn

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards

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Your sphere of influence contains a small group of people who actively sell for you - your advocates. Most agents fail to identify who these people are and, more importantly, fail to pour back into them with the same energy they receive. This episode breaks down how to identify your top 20-25 advocates and implement a personal, non-programmable approach to keeping them engaged and appreciated.

Featured Quote: "I have seen it a number of times where $200,000 - $500,000 incomes are built upon 15, 20 advocates in the community. It doesn't take many to build a massive business in this business, in the real estate business, on a few advocates that are out in the community."

What You Will Learn

• How to identify the advocates already in your sphere of influence
• Why your top 20-25 relationships deserve the most intentional focus
• The difference between personal service and programmable outreach
• Why serving advocates rarely involves real estate conversations
• The minimum monthly cadence required to stay top of mind
• How to celebrate referrals without it ever feeling redundant
• Why 80% of business comes from your sphere even when you're not intentional about it

Listen to the Podcast on these Platforms

Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987

Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz

Social Media and Contact Information

Website: https://www.raisingrealestatestandards.com

Link Tree: https://linktr.ee/raisingrealestatestandards