• Product Mastery

  • From Good to Great Product Ownership
  • By: Geoff Watts
  • Narrated by: Geoff Watts
  • Length: 5 hrs and 3 mins
  • 4.4 out of 5 stars (123 ratings)

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Product Mastery  By  cover art

Product Mastery

By: Geoff Watts
Narrated by: Geoff Watts
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Publisher's summary

Scrum is the most successful framework for agile product development, and much has been written about how to follow the Scrum process, but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners, offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful.

In a follow-up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be:

Decisive with incomplete information.

Ruthless about maximizing value and minimizing risk.

Informed about your product’s domain.

Versatile in your leadership style.

Empowering of project stakeholders.

Negotiable while you pursue your vision.

This is essential for anyone involved in an agile product development effort.

Geoff Watts has been a thought leader in the agile development space for many years, and his books, training, and coaching have helped thousands of teams across the world deliver better products more effectively.

Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach’s Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards.

"Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide." - Jeff Sutherland, co-creator of Scrum and author of Scrum: The Art of Doing Twice the Work in Half the Time

"Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner." - Roman Pichler, author of Strategize and Agile Product Management with Scrum

©2017 Inspect & Adapt Ltd (P)2018 Inspect & Adapt Ltd

What listeners say about Product Mastery

Average customer ratings
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    3 out of 5 stars
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    3 out of 5 stars

Simply not as good as Scrum mastery

I doubted myself, I wondered wether it was because I'm not a product owner, but I really think this is simply not as good as Scrum Mastery.
Way too much general good manager/employee skills as opposed to specific prosuct owner skills. Also the exemplary stories are way less good than Scrum mastery.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

One of the best books on agile product management.

This book has so many ideas and techniques to add to a product manager's or product owner's toolbelt. There are a lot of stories to illustrate problems and solutions.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

A nice introduction to the field and what is required to be successful in this role.

A nice introduction to the field and what is required to be successful in this role. I appreciated the stories that came with it to help me to connect to the material.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Nuggets for the novice and guru

Book was very easy to follow and provided step-by-step explanation of the product owners responsibilities

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  • Overall
    5 out of 5 stars
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Great content and insight.

I enjoyed this book very much. Confirmed a lot of what I understood of the role but also helped me see the role from a different lens.

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Insightfull

I enjoy books written by people who have a lot of experience in the field rather than people who just read books about it. Geoff seems to be a solid practioner who knows what he’s talking about.

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  • Overall
    4 out of 5 stars
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A good walk in the PO's shoes

I wish there was a little more interaction with the scrum master described. Maybe great Product Owners never spend time with them, I hope not.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Good overview of management styles.

the performance was great and the content was very good as well. I wish it got a little more granular, but I read this while reading a textbook on scrum at the same time and the overview in here was very valuable

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  • StellaR
  • 03-21-18

Geoff is a master of story telling

Deep and thoughtful, listening work related stories feels like watching good movie or series. Geoff is a master of story telling!

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  • Ms Maria K
  • 10-10-22

Very informative book about Product Ownership

I really liked listening to this book.
it has a lot of examples of what a good and great product owner is.
it also has examples of what needs to be avoided in your role as a product owner and what you need to strive for.

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  • Anonymous User
  • 01-16-22

Amazing stories to help product owners in training

This book gave me so many tools to improve my skills not onlyas a product owner but also as a person! The questions and the examples truly give it an unmeasurable value!

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    1 out of 5 stars
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  • patrick s
  • 04-09-21

Don’t waste your money or time here

Very very elementary on subject of product ownership/management. Tries to infuse way too many soft skills aspects and fails. I cannot recommend this book to almost anyone. Possibly to a graduate who has never worked in a professional environment before, but there are way better books out there. Waste of time and money.

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  • Arvind
  • 03-30-21

More for product owner

May be a good reference book for product owner (Scrum followers), but not many real life insights.

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  • Amazon Customer
  • 05-14-19

Really useful for experienced POs

Geoff is really knowledgeable with real life practical examples that are easiky relatable. Useful for experienced Product Owners and Managers for reassurance we're doing the right thing and / or tips to optimise performance. Not too basic or theoretical but actual advice that can be put into practice

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  • Overall
    5 out of 5 stars
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  • Dr. Andrew Jason Penner
  • 01-07-19

Great insight

This has provided a useful insight into what we should really expect of product owners.

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  • R. Amiss
  • 11-16-18

Essential reading/listening for all Product Owners

This is a must read for anyone who has the role of Product Owner, it provides enlightening ideas and techniques. It reassures you that your day to day challenges are not unique and helps to guide you into a better path.

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  • Neil Martin
  • 09-10-18

A great listen and learning

This is a great book if you are starting out or an old hand at product management/ownership. Geoff’s storytelling and workable takeaway examples have helped me to be more driven and I’m sure glad I picked this book. Also make sure you have a notepad handy!

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  • Jim
  • 08-10-18

Great book for POs and SMS

As usual well thought out book by the author , with real world examples of situations a PO could and most likely will find themselves in

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