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Publisher's Summary

In his pause-resisting debut, Scott shares hard-core experience and practical actions any business can take to create a winning workplace culture. It has received praise from business leaders like Chip Conley and Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100 million in e-commerce sales, winning best place to work awards and ranking on Internet Retailer's top 300 mobile and top 500 e-commerce lists. All while having fun and delivering more to customers, business partners, and employees. 

Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world, and finding a strategic way of life. 

Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot. 

The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune.

©2018 Scott J. Bintz (P)2018 Scott J. Bintz

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Principles to live by

Principles to Fortune could have also been called “Principles to Life” and if you can integrate Scott’s philosophy on life it will lead you to Fortune and Happiness, even if you never find your Fortune it can help you improve on yourself and your current work environment and happiness. Scott didn’t become successful because he was the smartest, most educated and certainly not because he came from money, he was successful because as he will explain “He started” his personal ethics and how he shared with and supported others was what truly made him special and stand out from everyone else... So “Take Risks and “Be Humble” and you will enjoy his story and strategy... recommended highly !!! I turn this on whenever I drive to work and it puts me in a great mood ... and when my fortune comes I’ll be ready..

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My first mid-read review

Have you ever liked a title and checked to see what chapter you were on, to see how much was left? I'm on 27 of 42 and leaving an interim review - will update when I complete the book.

So far, I've enjoyed the sneak-peek into RealTruck history, the good, the bad and the ugly. (Not so much ugly, really, but some candid talk about mistakes that was refreshing. I don't improve from what I get right, or right enough.) Now into the meat of the cultural revolution at RT and leaving myself some 'come back to this' notes on my phone, and some 'Really!?' notes. My business is different in kind and scope, so it's not exactly a playbook, but the details on bringing transparency (that's were I am) really paint the picture in Technicolor detail and I am mentally mapping what RT did to some things I can do as I go, and noting sections to review later. Updated review pending more driving time.

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Great book on business culture

We have all heard advice like "if you do something you love you never have to work a day in your life", or " if you work hard to become the best at what you do, the money will take care of itself" In this book Scott shows how he followed through on some great ideas, put culture first, and profits followed. Thanks for a great book!