Primed to Perform

How to Build the Highest Performing Cultures Through the Science of Total Motivation

By: Neel Doshi, Lindsay McGregor

Narrated by: Charles Kahlenberg

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures.

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.

High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

Skeptical at first, but I'm a believer

I was very skeptical of this book - in particular with the slow start.

But it is a great book for maximizing the potential of your teams. Fantastic leadership book.

no whispersync

no whispersync that I can switch between Kindle audible. this book is not a novel so more immersion enabled with whispersync is wanted.

Great book on Culture

Very eogent roadmap of how each company can engineer a culture which can lead to enhanced performance and engagement from employees

Culture eats strategy for breakfast

Culture eats strategy for breakfast is true and is the essence of the value of reading this book. This book is written for leaders who desire to create a meaningful life for themselves and those around them. Leaders who, at their essence, desire to make the world a better place.

Best book in how to run a business ever made

The solution to whether you have a good work environment and how to make one if you don't. it puts together all the business theories into something you can measure. My favorite business book.