Pricing with Confidence

10 Ways to Stop Leaving Money on the Table

By: Reed Holden, Mark Burton

Narrated by: Cheryl Tan

Bad pricing is a great way to destroy your company's value, revenue, and profits. With 10 simple rules, this audiobook shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2008 Holden Advisors Corp (P)2012 Audible, Inc.

Very Good Info for Select Companies

This book is well narrated and contains some good information. However, it's very clearly geared towards a company who sells their product or services to other large corporations. Nearly everything discussed has to do with selling to purchasing agents, having the ability to express how your product brings more profit to the company you sell it to, ect. This is probably fantastic for the right individual. However, as a one person plumbing company who strictly does residential work, nearly all of the info was incompatible with what I and others in similar situations do. It would have been nice had the description mentioned something along the lines of "How to be confident in your prices when dealing with purchasing agents" or something along those lines so as to make it clear that this book is not intended to be a general pricing strategy book for just any business.