There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows.

Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations.

The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think!

(00:00) The PodcastING Paradox for Podcast Editors

(03:13) Why is this such a debate?

(05:23) Should someone start a show before making money as a Podcast Editor?

(07:58) Podcast Editor Goals and Revenue

(18:02) If you don't have time...

20:00 Could you be qualified if you've never podcasted before?

24:11 Is Perfect Editing Keeping Us From Podcasting

28:58 Scale of 1-10: Should Editors Podcast?

Julia Levine - ThePodcastTeacher.com

Julia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business.

She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven.

Steve Cosio - Podcast Mansfield

From 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.com

He also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.com

Jon Gay - JAG Podcast Productions

Following a 15 year radio career, Jon "JAG" Gay founded JAG in Detroit Podcasts in 2018, and rebranded to JAG Podcast Productions in August 2025. He helps clients build podcasts from the ground up and offers producer, co-host, and editing services.

He also hosts his own show, "The JAG Show".

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We used Riverside to record this episode, create video shorts for marketing the show, and create a "Video Lite" version for YouTube.

The audio version was edited by Steve Stewart using Audacity. Could you even tell? 😁

WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic...

Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.

Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.

• Facebook ads remain relevant with 3 billion monthly users
• Advertising will always work if done correctly
• The Meta tracking pixel is essential for measuring ad success
• Understanding your cost per lead is vital for ad campaigns
• Collaboration between podcast editors and ad managers enhances results

(00:00) The Relevance of Facebook Ads Today

(09:31) Understanding Facebook Ads Myths

(11:26) Strategies for Client Acquisition vs. Podcast Promotion

(18:09) The Role of Meta Tracking Pixel

(24:30) Setting Up and Budgeting for Ads

(27:36) Content Types for Effective Ads

(30:25) Maximizing ROI Beyond "Just" Podcast Promotion

(42:43) Key Metrics to Monitor for Ad Success

Megan is, as her husband calls her, a snow-plow of progress.

Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.

After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.

Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.

Find Megan at ChimeHouseMedia.com

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Interested in talking with Alejandro about editing your show? Find him on LinkedIn.

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We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!

Mentioned in this episode:

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Can posting your prices harm or help your business?

Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!

At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!

Visible pricing can attract the right clients but may deter others

Discovery calls are essential for understanding client needs and budgets

Experience plays a crucial role in determining pricing strategies

Building relationships in the podcasting community is vital

A qualitative sales page can effectively communicate value

Podcast editing is a collaborative effort, not a commodity service

(00:00) The Pricing Debate in Podcast Editing

(12:17) Understanding Client Budgets

(18:28) The Impact of Pricing on Client Acquisition

(24:59) Navigating the Business of Podcast Editing

(32:17) Understanding Value in Podcasting Services

(39:00) The Importance of Communicating Value

(46:09) Analogies for Podcasting Value

(52:22) Resource Allocation and Client Engagement

About Matthew Bliss:

Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.

He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.

And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.

Plus, he hosts and co-hosts a few shows himself!

Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting

About Mike Wilkerson:

Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.

With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling.

From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.

His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.

Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet

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We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.

We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)

*Use of the above affiliate links may earn us a