Persuade

The 4-Step Process to Influence People and Decisions

By: Andres Lares, Jeff Cochran, Shaun Digan

Narrated by: Patrick Lawlor

Transform your ability to persuade and negotiate with this practical new resource.

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

In this important book you'll discover:

• Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions
• Real world examples and practical exercises to illustrate and practice the concepts discussed
• A fun yet rigorous approach of a complex subject that can be practically applied in any business situation

Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.

©2021 Shapiro Negotiation Institute (P)2021 Gildan Media

All the four steps and overall concept

Good four step approach to persuade .. not just that it also talked about body language , personality traits ect as an aid persuade / influencer tool kit . Enjoyed listening to this book