Welcome to the Pearls of Wisdom podcast. Today, we have a fantastic guest, Kate Marks of Marks of Design, a well-known jewelry store that specializes in custom jewelry design in Shelton, Connecticut.

Kate will be pulling back the curtain on her most successful marketing events to give you an inside look at what it takes to spark interest, drive sales, and leave a lasting impression on your customers.

Have you ever wondered how to host successful online auctions? Kate shows how platforms like Facebook Live can be your best friend when it comes to connecting with customers in real-time.

She also mentions how you can use these using social media to promote your event. Everyone’s already doing it but Kate knows how to do it RIGHT. Some of her most innovative events are ladies’ nights, wish list extravaganzas, and even whiskey and rocks nights. Plus, she’ll tell us all about the heartwarming diamond dig event that’s not only fun but also gives back to the community.

Speaking of fun, she also recounts a thrilling encounter with a film crew reenacting a jewelry robbery in her store! What exactly happened there? You have to find out!

We know you’re also curious about her staffing strategies. Discover how she manages to maintain a welcoming environment for customers while fostering a close-knit, family-like atmosphere among her employees.

Oh, and did I mention the national rarities event? It also attracts new customers from far and wide. You won’t want to miss hearing how Kate Marks does that.

So, if you’re ready to learn from one of the best in the business and learn the right way to market your jewelry, then grab a seat and tune in now! Kate Marks is about to drop some serious pearls of wisdom, and you won’t want to miss a single one!

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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Welcome to the Pearls of Wisdom podcast. We’re back with another special episode with a special guest: Kendall Wiley, the founder of Wiley’s Diamonds & Fine Jewelry.

After graduating from the Texas Institute of Jewelry Technology, Kendall took the bold step of starting Wiley’s Diamonds and Fine Jewelry in 1994. But what makes his story so intriguing is what he’s built since then.

He shared insights into his meticulous process of finding the right employees, using trusted networks like JHJ and RJO, and the importance of vetting candidates thoroughly to find his successor.

He also mentioned exciting secrets about the fine jewelry business. His business has proven itself reputable in the industry, from sourcing the finest gemstones to staying ahead of the latest trends. With three decades of dedication to the industry, they have endured the industry’s hardships and, likewise, gained more experience and expertise.

We also discussed the values that have guided Kendall’s business all these years — family, the special bonds he’s formed with his customers, and the invaluable support he found within the jewelry community.

And with so much more to discover in life, Kendall yet again takes on an exciting journey beyond the confines of his jewelry store. Discover how he and his wife found a new adventure managing a lodge in Seward, Alaska, as part of their retirement plan. With breathtaking views of Resurrection Bay and a thriving business, Kendall proves that retirement can be an exciting adventure.

Tune in and hear about his experiences meeting people around the world and the joy of running a successful business. Don’t miss out on Kendall’s journey from Texas to Alaska, filled with wisdom, adventure, and the spirit of entrepreneurship.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my.-..

• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..

• iHeartRadio = https://www.iheart.com/podcast/263-pe...

• Spotify = https://open.spotify.com/show/6IU1OHw...

• Google Podcast = https://podcasts.google.com/feed/aHR0...

Welcome back to another fun-filled episode of the Pearls of Wisdom Jewelry podcast! Today, Brooke and Chase Brinson, from Ed and Ethel’s Fine Jewelry in Christiansburg, Virginia, are back with us in this episode! 

They’re here to share some awesome insights into their small business journey, which saw a fantastic 50% increase in sales in 2022 and some seriously impressive holiday numbers last year. And as always, they’re not holding back on the secrets to their success! From getting involved in their community to trying out innovative marketing techniques like offering attractive financing options, they’re laying it all out for us. 

Listen in as we discuss the power of digital marketing, their experiences with financing programs, and the importance of constant adaptation in a dynamic marketplace. Get inspired by their resilience, determination, and commitment to excellence as they share invaluable pearls of wisdom for all our listeners. Seriously, these guys are like a goldmine of wisdom when it comes to running a business! 

Plus, find out what’s been flying off the shelves during the holidays—hint: lab-grown diamond studs and yellow gold hoops are having a serious moment. And what’s more? Brooke and Chase are giving us the lowdown on their upcoming events, like permanent jewelry showcases and appraisal clinics, and how they’re teaming up with vendors to make sure every customer leaves with a smile. 

You definitely don’t want to miss out on this chat—it’s packed with inspiration and enough entrepreneurial spirit to light a fire under anyone! 

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my.-..

• Amazon Music/Audible = https://www.audible.com/pd/Pearls-of.-..

• iHeartRadio = https://www.iheart.com/podcast/263-pe...

• Spotify = https://open.spotify.com/show/6IU1OHw...

• Google Podcast = https://podcasts.google.com/feed/aHR0...