Ep 79_SEO Success: Parker Jewelers Is Driving More Online Traffic

Josh Durham from Parker Jewelers in Carlisle, PA, joins the podcast to share his story as a third-generation jeweler running a family business established by his grandparents over 50 years ago. Now, Josh and his wife face the challenge all jewelers face: driving consistent traffic and customers to their website and store.

Josh shares his journey of understanding and implementing SEO. After noticing a smaller competitor was matching Parker Jewelers online, Josh realized it was time to get into SEO. With a beautifully designed Shopify site with live inventory integration from Edge, Josh found out there was a big gap in his site’s optimization and opportunities were being left on the table.

Josh shares tips he learned about SEO. He was able to understand the importance of updating product titles and meta descriptions that improve visibility in Google search results.Rather than spending big on ads, Josh believes SEO is a more cost effective way to attract real customers who are actively searching for specific jewelry pieces or services like custom engagement rings.

You’ll learn the realities of SEO including the effort involved and the importance of creating repeatable processes. Josh says although SEO can feel overwhelming at first, breaking it down into smaller tasks makes it achievable for independent jewelers who want to grow their business online.

Guy gives practical tips on how to use Google Business Profiles, local SEO and how having a strong online presence through blogs, Google updates and reviews can get you more customers. Josh’s proactive approach and hands-on approach shows you don’t have to be a digital marketing expert to understand the basics, even if you’re going to delegate or outsource these tasks.

They also talk about common problems jewelers face, like how to attract and train good staff, and how important a marketing strategy is for long term growth. Josh’s experience and Guy’s expertise combine to give jewelers actionable tips to improve their digital marketing.

Listen in to see how Parker Jewelers is transforming their online presence with SEO and how your jewelry store can do the same. Guy provided Josh with practical advice to help improve his SEO strategy, and he’s ready to help your store too. Don’t miss out – reach out to Guy today to start seeing results for your website.

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast https://southernjewelrynews.com/podcast

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