Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.

???? What You'll Learn:

• Why traditional reimbursement is broken — and what to do instead
• How to use social media and media monetization to scale beyond the table
• The mindset shift from practitioner to content-powered business owner
• Real talk about fair pay, "quality care," and licensing fears
• Why some PTs still push back against innovation

????️ This episode is fire for:

• Cash-based PTs
• Creators in healthcare
• Anyone tired of billing gymnastics
• Clinicians wanting to scale without burning out

???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.

In this episode:

• What AI literacy actually means for PTs and students
• How Hoda built a clinical-grade AI platform for remote monitoring and documentation
• Where AI fits into simulation-based education and hybrid care
• Why she believes AI will never replace PTs — but it will eliminate low-value care

Guest Links:

• HemScap: https://hemscap.com
• Email: hsalsabili@hemscap.inc.com

Sponsor Shoutouts:

• ????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships
• ???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org
• ???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com

???? Subscribe & Follow:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
• Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
• YouTube: https://www.youtube.com/@PTPintcast
• Instagram: https://www.instagram.com/ptpintcast
• Website: https://www.ptpintcast.com/

In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.

Topics Covered:

• Why visibility ≠ success
• The danger of targeting “everyone”
• How to develop clear psychographic profiles
• Creating emotionally relevant content in healthcare
• Examples of content that converts (and doesn’t)

Guest: Andrea Tager

???? LinkedIn: https://www.linkedin.com/in/andreatager/

Sponsor Shoutouts:

• ????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org
• ????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com
• ????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.com

PSA:

Support kids through Go Baby Go and their ride-on mobility projects → Learn More