In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.

Topics Covered:

• The “Ignite Lab” launch: what it is, who it’s for
• How to price premium content services for PT orgs
• When to say no to low-leverage clients
• Should your practice have a no-show fee?
• How to handle Google/Yelp threats without losing sleep
• Strategic delegation vs. burnout from doing it all

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• Website: PTPintcast.com
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Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation.

You can learn more about this topics HERE:

https://www.aptaali.org/page/LAMPCertificatePrograms

https://www.aptaali.org/

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts

Guests:

????️ Dave Kittle

????️ Tony Maritato

Topics Covered:

• How GLP-1 meds are changing how patients think about healthcare
• Why some PTs win on social and others fade out
• The “voice vs. volume” debate in healthcare content
• Cash-pay psychology and the importance of pricing for commitment
• Using ChatGPT and copywriting tactics from Ogilvy & Hermozi