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Overpromise and Overdeliver, Revised Edition
- How to Design and Deliver Extraordinary Customer Experiences
- Narrated by: Rick Barrera
- Length: 4 hrs and 49 mins
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Overpromise and Overdeliver, Revised Edition
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Publisher's Summary
The Wall Street Journal and BusinessWeek best seller - fully revised and updated.
The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop up their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.
Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise to drive word of mouth and rapid growth.
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Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick-and-mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.
-
1 out of 5 stars
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Full of selection bias
- By Peter on 03-08-19
By: Doug Stephens
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Outside In
- The Power of Putting Customers at the Center of Your Business
- By: Harley Manning, Kerry Bodine
- Narrated by: Mel Foster
- Length: 7 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 198
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Performance4 out of 5 stars 168
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Story4.5 out of 5 stars 167
The solution in each case was a focus on customer experience, the most powerful - and misunderstood - element of corporate strategy today. Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22 percent.
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5 out of 5 stars
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thank you
- By joan on 03-23-16
By: Harley Manning, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Overall4 out of 5 stars 114
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Performance4 out of 5 stars 95
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Story4 out of 5 stars 94
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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2 out of 5 stars
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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Subscribed
- Why the Subscription Model Will Be Your Company's Future - and What to Do About It
- By: Tien Tzuo, Gabe Weisert
- Narrated by: Dan Woren, Tien Tzuo
- Length: 7 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 338
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Performance4.5 out of 5 stars 271
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Story4.5 out of 5 stars 270
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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3 out of 5 stars
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Delivers on 1/2 of its Subtitle
- By AdaManda on 10-09-19
By: Tien Tzuo, and others
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Rebuilding the Brand
- How Harley-Davidson Became King of the Road
- By: Clyde Fessler
- Narrated by: L. J. Ganser
- Length: 3 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 69
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Performance4.5 out of 5 stars 60
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Story4 out of 5 stars 60
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration.
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5 out of 5 stars
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Fantastic Book On Branding and Building Community
- By Shogun on 08-28-20
By: Clyde Fessler
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Differentiate or Die
- By: Jack Trout, Steve Rivkin
- Narrated by: Patrick Cullen
- Length: 6 hrs and 18 mins
- Unabridged
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Overall4 out of 5 stars 493
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Performance4 out of 5 stars 316
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Story4 out of 5 stars 312
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
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Well presented arguments
- By George on 01-06-03
By: Jack Trout, and others
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The Experience Economy, Updated Edition
- By: B. Joseph Pine II, James H. Gilmore
- Narrated by: Alan Sklar
- Length: 12 hrs and 12 mins
- Unabridged
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Overall4 out of 5 stars 235
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Performance4.5 out of 5 stars 188
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Story4 out of 5 stars 184
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.
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2 out of 5 stars
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save your air space.
- By Pat Jeffries on 06-27-19
By: B. Joseph Pine II, and others
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Think Big, Act Small
- How America's Best Performing Companies Keep the Start-up Spirit Alive
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 3 hrs and 44 mins
- Abridged
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Overall4 out of 5 stars 216
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Performance4.5 out of 5 stars 144
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Story4 out of 5 stars 144
Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.
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5 out of 5 stars
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Great read, great content!
- By Jason DeLong on 07-30-21
By: Jason Jennings
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Beyond the Obvious
- Killer Questions That Spark Game-Changing Innovation
- By: Phil McKinney
- Narrated by: Ray Porter
- Length: 7 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 57
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Performance4.5 out of 5 stars 53
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Story4.5 out of 5 stars 52
Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.
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1 out of 5 stars
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Don't Waste Your Time
- By Dave Nelson on 02-12-12
By: Phil McKinney
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 64
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Performance4.5 out of 5 stars 51
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Story4.5 out of 5 stars 51
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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5 out of 5 stars
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Thought Provoking
- By Dondi Scumaci on 07-31-17
By: Chris Malone, and others
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Growth IQ
- Get Smarter About the Choices That Will Make or Break Your Business
- By: Tiffani Bova
- Narrated by: Tiffani Bova
- Length: 9 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 126
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Performance4.5 out of 5 stars 109
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Story4.5 out of 5 stars 108
Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
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5 out of 5 stars
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A great book
- By Rurik McKaiser on 01-08-20
By: Tiffani Bova
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Digital Disruption
- Unleashing the Next Wave of Innovation
- By: James McQuivey
- Narrated by: James McQuivey
- Length: 5 hrs and 50 mins
- Unabridged
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Overall4 out of 5 stars 94
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Performance4 out of 5 stars 81
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Story4 out of 5 stars 80
You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.
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3 out of 5 stars
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Chapter 1 is enough
- By John Rohde Jensen on 07-10-14
By: James McQuivey
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Disrupt You!
- Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation
- By: Jay Samit
- Narrated by: Jay Samit
- Length: 8 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 1,565
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Performance4.5 out of 5 stars 1,372
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Story4.5 out of 5 stars 1,362
In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible - or even desirable - to learn one set of job skills and work your way up the ladder. Rather, today's entrepreneurs and business leaders must anticipate change to create opportunities for professional success and personal satisfaction.
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2 out of 5 stars
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Nothing wrong with his take on entrepreneurship
- By Oliver Nielsen on 09-13-15
By: Jay Samit
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Unlocking the Customer Value Chain
- How Decoupling Drives Consumer Disruption
- By: Thales S. Teixeira, Greg Piechota
- Narrated by: Tom Weitzel
- Length: 11 hrs and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 162
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Performance4.5 out of 5 stars 131
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Story4.5 out of 5 stars 128
Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.
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5 out of 5 stars
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This Book Is So Good That I Tell No One About It
- By E on 07-19-19
By: Thales S. Teixeira, and others
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Visibility Marketing
- The No-Holds-Barred Truth About What It Takes to Grab Attention, Build Your Brand, and Win New Business
- By: David Avrin, Jeffrey Gitomer - foreword
- Narrated by: David Avrin
- Length: 5 hrs and 14 mins
- Unabridged
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Overall5 out of 5 stars 24
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Performance5 out of 5 stars 22
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Story4.5 out of 5 stars 22
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed - dramatically.
By: David Avrin, and others