On this episode of Mastery Unleashed, Christie Ruffino interviews Vince Warnock, a 10-time best-selling author, publisher, and award-winning marketing and visibility coach recognized as one of Adobe's Fearless 50 top marketers worldwide. Vince shares his powerful journey from adversity to success, highlighting how storytelling and visibility are critical to business growth.

Vince explains the neuroscience behind storytelling, revealing how emotional connection builds trust and engagement with your audience. He discusses the importance of sharing the "scars, not the wounds," ensuring vulnerability creates impact without overwhelming the audience. Entrepreneurs often struggle with self-doubt and visibility, but Vince encourages them to own their unique stories because someone out there needs to hear it, to find their own breakthroughs.

He also shares insights into neuro-marketing, AI, publishing, and brand storytelling, helping business owners use cognitive bias ethically to enhance audience engagement and business growth.

Listeners can grab a free copy of his best-selling book, "Mindful Marketing," which teaches how to leverage cognitive bias for effective, ethical marketing.

Vince Warnock is a ten times best-selling author, publisher and award-winning Marketing and Visibility coach. He is known for his expertise in neuro-marketing, publishing, and AI and has been presented with numerous awards, including being included in the Fearless50, a program designed by Adobe to recognize the world's top 50 marketers.

Vince is also the host of the top podcast “Chasing the Insights” and the founder of ATG Publishing and Business Mind Magazine.

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https://chasingtheinsights.com

https://businessmind.ink

https://instagram.com/chasingtheinsights/

https://linkedin.com/in/vdub01/

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https://facebook.com/chasingtheinsights

Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.

Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.

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On this episode of Mastery Unleashed, Christie Ruffino sits down with Dr. Barrett Matthews, a media expert with a background in CBS Sports, television production, and podcasting. Dr. Barrett specializes in helping high-achieving leaders transition into industry icons by leveraging multi-platform media exposure.

Dr. Barrett shares his journey from sports broadcasting to becoming a media strategist, helping professionals amplify their visibility through podcasting, social media, books, and video content. He emphasizes the importance of being “seen everywhere all at once” and reveals how leveraging multiple media channels can rapidly increase credibility and attract more clients.

Listeners will learn:

✅ Three key steps to increase visibility and establish authority.

✅ Why podcasting is the fastest way to build a personal brand.

✅ How to repurpose content across different media platforms for maximum impact.

✅ The biggest mistakes entrepreneurs make when trying to gain media exposure.

✅ Why you need to focus on your core expertise before expanding into other topics.

🚀 Bonus! Dr. Barrett is offering a free video training on “Five Ways to Paying Clients” PLUS a complimentary media strategy session to help listeners create a customized media plan.

📌 Grab your free training & book a session with Dr. Barrett – details in the show notes!

Dr. Barrett Matthews is the visionary behind Media Boss Pro, a media powerhouse that elevates brands, captivates audiences, and boosts visibility. With a background in media production and a trailblazing spirit, Dr. Matthews revolutionizes media presence.

As Assistant Director for WUSA-TV, the top news station in Washington, DC, he honed his skills and delivered compelling stories. He further expanded his expertise as a Production Assistant and Researcher for CBS Sports, capturing the essence of thrilling athletic events with precision and artistry.

Dr. Matthews empowers others as a Host and Executive Producer for renowned shows like the BlackCEO Morning Show and Revenue Radio. Through these platforms, he amplifies the success of entrepreneurs and industry leaders.

In the digital realm, Dr. Matthews hosts the Productive Podcaster and Media Boss Podcast, sharing knowledge and inspiring aspiring media professionals and entrepreneurs.

Founder of Media Boss Pro, Dr. Matthews brings unparalleled creativity and expertise to businesses and individuals, elevating brands and unlocking opportunities.

His achievements include an Honorary Doctorate in Humanities and being named a World Civility Ambassador and Distinguished Leader Honoree. He received the Diplomacy Leadership Award and became a Royal Advisor Development King at large Okogyeman Obremponnsu Kobina Amissah I in Ekumfi Kuotukwa Ghana, West Africa. He was dubbed by the king as the Royal Visionary For Global Media. His most recent recognition was receiving a 2023 United States Presidential Lifetime Achievement Award.

With Dr. Barrett Matthews and Media Boss Pro, your media needs are expertly handled, unlocking your brand's full potential and embracing boundless success.

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www.linkedin.com/in/barrettlmatthews

www.MediaBossPro.com

On this episode of Mastery Unleashed, Christie Ruffino sits down with Renee Cooper, an accomplished speaker, corporate fundraising expert, and Toastmasters leader, to discuss the art of speaking with confidence and connecting with an audience.

Renee shares her inspiring journey, from a childhood dream of becoming the next Oprah Winfrey to overcoming self-doubt and societal expectations, ultimately stepping into her true calling as a speaking coach. With over 15 years of experience in corporate fundraising and public speaking, Renee reveals how storytelling is the key to capturing attention and making a lasting impact.

She provides three powerful strategies to help entrepreneurs, professionals, and aspiring speakers connect more and present less:

1. Know Your "Why": Stay grounded in your message and ensure clarity in your purpose.
2. Start with a Story or Powerful Question: Grab attention immediately and engage your audience emotionally.
3. Master the Power of the Pause & Nonverbal Communication: Own the stage, make eye contact, and let silence work for you.

Listeners can download Renee’s exclusive empowerment speaking tips, a printable resource to boost confidence and elevate their speaking skills in any setting.

Renee is a Communications expert and has been a Speaker for 15+ years, raising millions of dollars in Corporate Fundraising. Along her journey, many executives and leaders on all levels would ask her how she enjoys speaking so much and how they could consistently appear more authentic. Renee turned her lifelong love for speaking and educating to mentoring, coaching, and training individuals, teams, and organizations to improve their sales and leadership skills, by discovering, developing, and amplifying their voice, the most important instrument we were given. Renee uses a unique and customized interactive approach to help her audience’s create authentic and engaging connections with their audiences, big or small. By using science-backed techniques including Improvisation, coupled with specific voice techniques and her own story overcoming adversity in the workplace, Renee is passionate about improving Communications in the workplace by getting her clients and audiences to walk through the discomfort of speaking, or working through conflict by doing a deep dive in Communications Training so they can reach the next level in their success journey - personally or professionally.

Renee is a Toastmaster through Toastmasters International and a graduate of Dale Carnegie Leadership program. Renee is a speaker for the United Way of Broward County, has been a Speaker for Eagle's Haven in Coral Springs, FL, appears on Virtual Stages, leads Communication Masterclasses on Eventbrite, and runs a private Communications Coaching practice as a Transformative Communications Coach, supporting individuals and leaders in all industries in person and via Zoom. Renee, an educator by heart, was an Improv teacher and has led Improvisation classes at her local community center, to give back to her community.

We have been conditioned, especially throughout school and in our careers, to get our presentations done and over with. Yet most people throughout every industry are still simply presenting. This is because most people simply share their message and hope that it will land for their audiences. Having the ability to take your message, while being able to transform your experience with them, through your voice, so that your audience will step into that message with you, is where authentic connection happens as a Speaker.

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