Most men obsess over goals - the outcomes, the achievements, the shiny targets. But goals don't build men. Standards do.
In today's Field Notes, Ryan breaks down why standards define your identity, how they outperform goals in every way, and why your life only changes when you elevate the rules you live by. He shares powerful examples, including recovering from a major injury, why men fail when they rely on motivation, and how to build standards that make you unshakable.

Ryan also outlines a four-step framework to reset your identity, eliminate weak standards, and cement the behaviors that transform your life. If you want 2026 to be different, this episode explains exactly where to start.

Key Takeaways
Goals are emotionally dependent, standards are identity-based.
Standards keep you anchored in the present - goals keep you trapped in the future.
Goals collapse under adversity; standards strengthen you because they're non-negotiable.
A man becomes powerful when he lives by a code with zero negotiation.
Your life changes when your identity upgrades, not when your goals get bigger.

Four-step framework to build standards that stick:
-Identify the man you refuse to be.
-Build non-negotiables in all four quadrants (Calibration, Connection, Condition, Contribution).
-Build accountability.
-Enforce consequences when you violate your own standards.

00:00 - Introduction
00:09 - Why Most Men Get Goals Backwards
01:20 - Goals Don't Build Men — Standards Do
02:33 - Examples of Weak vs. Strong Standards
04:34 - Ryan's Pec Tear: Standards in Adversity
06:24 - A Man Rises or Falls to His Standards
07:50 - Why Goals Fail Men
09:33 - How Goals Delay Action and Keep Men Stuck
11:23 - Goals Collapse Under Stress
12:57 - Standards Create Structure and Strength
14:38 - How Standards Transform a Man
16:10 - Standards Prevent Moral Drift
17:32 - Building Trust Through Consistency
18:57 - Standards Make Men Anti-Fragile
21:03 - Stop Waiting for "All Green Lights"
22:43 - Identity Before Action
23:28 - Fast Progress Comes From Identity Shifts
24:26 - The "Light Yourself on Fire" Lesson
25:14 - Reverse Engineering Goals Into Standards
25:57 - Step 1: Identify the Man You Refuse to Be
27:38 - Making Weak Behaviors Repulsive
29:31 - Step 2: Non-Negotiables in the Four Quadrants
31:32 - Step 3: Accountability
33:00 - Step 4: Enforce Consequences
33:42 - Final Challenge: Raise Your Standards
35:45 - Iron Council Promotion
36:33 - Preview Call Details

Battle Planners: Pick yours up today!

Order Ryan's new book, The Masculinity Manifesto.

For more information on the Iron Council brotherhood.

Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

In this week's Ask Me Anything, Ryan and Kipp dive into discipline, motivation, and the realities of staying committed when life gets heavy. They discuss sustaining purpose in long-term work, navigating burnout, and understanding the difference between quitting and evolving.

The conversation takes a powerful turn as Ryan opens up about the passing of his father and what it truly means to forgive and move forward. They also address why men seek validation, how to handle relationship breakdowns, and what books shaped them this year. Practical, grounded, and deeply human - this episode hits every level.

SHOW HIGHLIGHTS
00:00 Opening & Morning Discipline
01:56 What Keeps You Driven?
11:26 Quitting vs. Evolving
20:02 Burnout and Battle Plans
26:05 Losing a Father & Processing Grief
34:56 Why Men Seek Validation
49:43 Most Impactful Books of the Year
56:12 Iron Council Preview Promotion
58:49 Closing Remarks

Battle Planners: Pick yours up today!

Order Ryan's new book, The Masculinity Manifesto.

For more information on the Iron Council brotherhood.

Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

I know you've felt like, in the past, you've been hesitant to share your true feelings and beliefs. Maybe you didn't want to offend that woman you were pursuing. Or, maybe you didn't want to upset your boss and run the risk of losing your job. Or, maybe you were afraid of what society or social media would say if you shared your true thoughts.

My guest today, Father Stephen Gadberry, is familiar with all of that in a way that many of us relate with. As a Catholic priest, US Air Force Veteran, and American Ninja Warrior competitor, he knows how compelling public criticism can become. Today, Father Gadberry and I talk about discipline, what "turning the other cheek," really means, how to handle false accusations, what true accountability actually means, the difference between your "vocation," and "occupation," and how God will speak to all of us.

SHOW HIGHLIGHTS
00:00 Introduction
00:22 Masculinity and the Church
01:20 Growing Up Rural and Military
02:20 Has the Church Become Soft?
04:00 Culture, Covid and Truth
05:40 Truth vs Feeling Good
06:50 What Does "Love at All Costs" Mean?
08:20 Learning to Speak Truth Boldly
10:30 Men and Zero-F Attitudes
11:30 Tempering Instincts and Temptations
13:40 Crash and Burn Lessons
15:40 Discipline and "Doing Hard Things"
17:15 Small Things Shape Big Character
18:45 Christian Persecution Today
21:20 Should Christians Fight Back?
23:40 Violence, Duty, and Discernment
25:20 Bold, Relatable Preaching
27:20 Conviction vs Condemnation
30:00 Accountability Done Right
31:40 Guiding Boys and Raising Men
34:10 Real Discipline and Real Consequences
38:50 Guilt, Shame, and Responsibility
41:15 Preaching While Imperfect
45:10 His Calling and Vocation
53:15 Hearing God's Voice
56:30 Silence and Spiritual Clarity
57:50 Real Masculinity and Faith
59:00 Where to Follow Father Stephen