This is bigger than the Internet. It's a new way of being in the world. And its transformation of "work" is a force multiplier.

(Part 3 in a mini-series on how to use AI now.)

Most people think AI is a tool you learn, like Excel. It's not. It's something you have to learn to think with — and that changes everything. Joe and Dakota discuss why the people who get that now will be years ahead of everyone else, and why the ones who don't are already behind.

What you'll learn:

• Why AI isn't a skill to acquire but a relationship to develop — and why that distinction matters more than most people realize
• How curiosity has become the single most valuable career (and life) asset you can have right now
• The question AI is forcing all of us to ask: if you didn't need the money, what would you actually do with your time?
• Why the barrier to building something — an app, a business, a life — is smaller than it has ever been
• How Joe is using AI inside Go Brewing right now, from sales strategy to accounting to employee training and engagement

For: Anyone who wants to stop reacting to the future and start building it.

Topics: artificial intelligence, future of work, entrepreneurship, personal development, career strategy, AI tools, mindset, productivity

This is what democratized tech solutions look like, for business and life.

From a custom app that rewards his son's treadmill miles with screen time to a personal news feed curated around his exact interests, to developing a bespoke headless commerce app for his business, Joe makes the case that anyone, not just entrepreneurs, can now design the technology experiences they've always wanted but never had.

Discussion Highlights:

• How AI makes asking the right questions such a powerful habit
• What headless commerce is and why it matters for businesses of any size
• How APIs connect platforms like Shopify, Klaviyo, and Peloton into seamless custom experiences
• How to stop paying for software that almost fits and instead build tools exactly fit your needs

For: Business owners, entrepreneurs, parents, and anyone who has ever used a product and thought — I'd have built this differently.

Topics: headless commerce, API integration, e-commerce personalization, AI tools, democratized technology, custom apps, small business software

Googling Gives You Answers. AI Builds Tools to Solve Your Problems. Just Ask It.

(Part 1 in a mini-series on tips for using AI)

Most business leaders are using AI to draft emails and summarize documents. Joe is using it to build custom operating systems, automated and integrated CRM platforms, and lead-scoring tools — without writing a single line of code. The biggest unlock isn't knowing how to code. It's knowing how to describe your problem.

In this episode, Joe walks through real examples from his own businesses — including how he automated a multi-step wholesale retailer approval process that used to take an hour — and shares how he helped a nonprofit CEO realize AI could transform their weekend voicemail backlog into an automated, real-time response system.

Key Takeaways:

• The reason most people aren't unlocking AI's real power isn't a tech problem — it's an imagination problem.
• Describing your problem to AI and asking it to recommend a solution will get you further than knowing the answer yourself.
• Vague prompts get vague results — the more business context you give AI, the more useful and specific its output becomes.
• AI doesn't just tell you what to do, it can actually build the tool that does it — CRMs, lead scorers, anomaly detectors, and more.
• A process that once took an hour across three systems can be fully automated in a single conversation.

For: Business owners, entrepreneurs, and operators across any industry who know AI can do more for their business but don't know where to start.

Topics: AI for business, business automation, no-code tools, AI prompting, CRM, lead scoring, ChatGPT for business, AI productivity, nonprofit technology, operational efficiency