Though he built and sold two businesses for over $200 million, Joe shares how he still suffered from imposter syndrome and the Fortune 500 Boardroom moment that transformed his mindset about self-doubt, the value of experience and the actions he takes to keep learning (even from his interns).

Key Takeaways:

• Why imposter syndrome is just a story you tell yourself (not reality)
• How doing the work validates your knowledge
• The danger of overestimating others' expertise and underestimating your own
• How building blocks of experience connect backwards when you need them most
• The balance between healthy caution and crippling self-doubt

Why New Year's Resolutions Fail & How to Actually Achieve Your Goals

Tired of abandoning your New Year's resolutions by February? Discover why traditional goal-setting doesn't work and learn a proven framework that actually sticks.

In this episode, Joe breaks down:

• Why long resolution lists create guilt instead of progress
• The power of focusing on ONE big audacious goal instead of many small ones
• How to build sustainable habits naturally (without tracking everything)
• The accountability strategy that forces you to follow through
• Real examples: from fitness challenges to family goals to business launches

Learn why choosing a concrete outcome (like training for a race) beats vague intentions (like "get healthier") every time. Whether you want to lose weight, start a business, save for a dream vacation, or tackle a physical challenge, this approach transforms motivation into discipline.

Perfect for anyone who's struggled with New Year's goals, wants to build better habits in 2026, or needs a fresh perspective on personal development and goal achievement.

The CPG Strategy that Took Go Brewing from Online to Costco

Joe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens doors with retailers. Discover the pros and cons of each platform, from FBA vs FBM on Amazon to native shopping on TikTok Shop and ChatGPT, and why getting product into customers' hands is its own kind of marketing.

For entrepreneurs, marketers and sales leaders seeking to build a powerful “data story,” improve repeat purchase rates, use cross-channel insights, and understand which platforms to prioritize first.