When Costco Said Yes, We Weren't Ready. From Zero Experience to National Retail.

Readiness is a myth. When most people wait, entrepreneurs just start. Is this reckless, or a competitive advantage?

Joe reflects on several pivotal moments when he wasn't ready, but still pushed forward and built the fastest growing brewery in the country. From building a product with no previous experience to developing brand perception and advertising campaigns that are about more than awareness to launching in-store with one of the most esteemed retailers in the world (hint: think about what THEIR goals are), Joe shares lessons for entrepreneurs and business leaders that will help unlock growth potential by changing your mindset to prioritize momentum. Stop waiting and start going.