In the latest episode of the NDA podcast, Justin Pearce, Editor-in-Chief, is joined by Andy Oakes, Publisher of New Digital Age, and Rebecca Sentance, Editor of Retail Media Age, for a discussion on the pulse of the media and advertising industry.

The discussion touched on the growing intersection of retail data and audio advertising through major tie-ups like Amazon’s partnership with Global and Kroger’s collaboration with YouTube; the highlights of Advertising Week, including Graham Norton’s keynote on the effectiveness of podcast advertising and the power of authentic celebrity-brand connections.

We discuss the value and purpose of industry staples like Possible in Miami and the highly anticipated Maison NDA at Cannes Lions, which promises to be a central hub for networking and thought leadership.

Despite a challenging first quarter influenced by global events, the team finds reasons for optimism in the resilience of adtech and the rapid evolution of the creator economy.

And we take a deep dive into Easter egg flavours and chocolate orange.

The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.

Rebecca joins us from Econsultancy to take the helm at Retail Media Age (RMA), a title that is going from strength to strength as the sector booms.

Rebecca began her career in radio before she transitioned into digital journalism with foundational roles at ClickZ and Search Engine Watch.

This deep expertise in search and SEO laid the groundwork for her seven-year tenure at Econsultancy, where she covered everything from digital transformation to the sudden emergence of Generative AI.

The discussion with NDA Editor-in-Chief Justin Pearse, includes:

• The Full Funnel Journey: Why home improvement brands like Wickes must be present at the "inspiration" stage (Pinterest, TikTok) as well as the point of sale.
• The Store as a Canvas: The fascinating overlap between in-store retail media and programmatic Digital Out of Home (DOOH).
• A Supportive Community: The unique, collaborative spirit within the retail media space, including the growing Women in Retail Media network.

What’s Next for NDA?

The podcast discusses a packed 2026 calendar, including:

• The RMA Lunch in Manchester (July 16th) and London (September 10th).
• NDA MENA: Our continued focus on the booming Middle East ecosystem, including a virtual round table in April.
• Cannes: Our return to the NDA Maison for a week of panels, podcasts, and parties.

The transition from "event" to "essential platform" is how Christian Muche, Founder and Global President of Possible, describes the evolution of Possible, taking place in Miami this April.

In the latest of our NDA Meets podcasts, Muche outlines how POSSIBLE has grown from a high-potential debut into what he calls the "Davos of the marketing world." But this isn't just about growth in numbers, it’s about a fundamental shift toward quality, ROI, and hyper-personalisation.

Beyond the main atage: A custom experience

Muche highlights that for industry leaders, time, not budget, is the most precious currency. To respect that, Possible, for which NDA is once again media partners, has moved away from the "one-size-fits-all" panel model. Instead, the 2026 event focuses on:

• POSSIBLE Connect: A matchmaking programme facilitating over 3,000 pre-scheduled, opt-in meetings between brand marketers and solution providers.
• The CMO Experience: A curated, peer-to-peer program designed specifically for the industry’s most senior leaders to solve real-world problems behind closed doors.
• Granular Learning: Moving beyond broad keynotes into intimate workshops and academies of just 20 people.

While comparisons to Cannes Lions are inevitable, Muche is quick to point out the distinction. Possible is a "domestic" powerhouse for the US market (though increasingly global), housed in a centralised footprint at the Fontainebleau and Eden Roc hotels.

"It’s a highly efficient setup," Muche said. Whether you are on the beach, where meeting tents sit on the sand, or on the "street side" among the yachts, the entire ecosystem is designed to minimise travel time and maximise networking.

In the podcast we discuss the changing face of industry events, the role of Miami itself and the industry trends this year's event will explore.