The NDA Podcast: retail media, audio advertsing and orange chocolate

In the latest episode of the NDA podcast, Justin Pearce, Editor-in-Chief, is joined by Andy Oakes, Publisher of New Digital Age, and Rebecca Sentance, Editor of Retail Media Age, for a discussion on the pulse of the media and advertising industry.

The discussion touched on the growing intersection of retail data and audio advertising through major tie-ups like Amazon’s partnership with Global and Kroger’s collaboration with YouTube; the highlights of Advertising Week, including Graham Norton’s keynote on the effectiveness of podcast advertising and the power of authentic celebrity-brand connections.

We discuss the value and purpose of industry staples like Possible in Miami and the highly anticipated Maison NDA at Cannes Lions, which promises to be a central hub for networking and thought leadership.

Despite a challenging first quarter influenced by global events, the team finds reasons for optimism in the resilience of adtech and the rapid evolution of the creator economy.

And we take a deep dive into Easter egg flavours and chocolate orange.