Never Take a Fair Fight

Coaching Esports

By: Dr. Chris Haskell

Narrated by: Virtual Voice

With the most wins in Division 1, FBS collegiate esports, coach Doc Haskell shares hard-earned lessons from years of building one of the most respected esports programs in the country. With clarity, humility, and a bit of stubborness, Doc walks readers through the realities of leading talented student-athletes in high-performance environments—where the difference between chaos and cohesion is often a matter of mindset, preparation, and communication.

Part coaching manual, part leadership reflection, and part playbook for program builders, this book captures what it really takes to lead well in competitive scholastic and colleagiate esports (and beyond). Whether you’re coaching a team, running a program, or just trying to be a better leader, Doc offers practical frameworks, lived stories, and timeless principles grounded in service, culture, and relentless growth.

This is not a story of perfection—it’s a story of progress. It’s about never taking a fair fight, and never settling for being done.

Game Changer for Directors

There aren’t many books that talk about esports, and even fewer that talk about COACHING esports. Haskell’s understanding of how to build a program is next level, and this book is the perfect guide for aspiring esports directors!