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Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices.

Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu

#AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:33 Amazon changes list price to typical price
01:08 New Amazon pricing rules for list price and typical price
01:53 How 90 day pricing affects strikethrough discounts
03:04 How Amazon calculates reference pricing
04:02 Where to update list price in Seller Central
05:02 How sale price creates strikethrough pricing
06:07 Why long promotions can remove the strikethrough
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My Amazon Guy podcast: https://podcast.myamazonguy.com
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People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and the motivations behind starting MyAmazonGuy, highlighting the importance of strong client relationships for any entrepreneur. It offers valuable small business advice for those navigating the complexities of an online business and selling on Amazon.

If your Amazon listings are getting traffic but not converting, fix it now with expert help before sales drop further: https://bit.ly/4jMZtxu

#AmazonFBA #AmazonSellers #EcommerceGrowth #AmazonTips

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - Why Amazon Sellers Are Frustrated
00:30 - Background and Startup Journey
01:12 - Corporate vs Entrepreneur Path
02:02 - How the Amazon Agency Started
02:49 - Who Needs Help on Amazon
03:05 - Traffic and Conversion Strategy
03:13 - Why CTR Drives Sales Growth
03:41 - Common Amazon Seller Problems
04:30 - How to Increase Click Through Rate
05:01 - Managing Amazon Accounts Effectively
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies.

If this change is about to hit your cash flow, get a real plan in place before your ad spend starts choking your growth: https://bit.ly/4jMZtxu

#AmazonPPC #PPCStrategy #AmazonAds #amazonppcnews #amazonppcupdates

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - Amazon Ads Payment Change Announcement
00:07 - Credit Card Payments Being Removed
00:25 - Why Amazon Made This Decision
01:02 - New Payment System Explained
01:40 - Double Impact on Seller Cash Flow
02:10 - Loss of Credit Card Rewards Explained
03:07 - Extra Perks and Benefits Going Away
04:06 - Amazon Promotional Credit Breakdown
05:03 - Why Credits May Not Help Sellers
06:16 - Cash Flow Delay and 60 Day Impact
07:01 - Is Selling on Amazon Still Worth It
08:10 - Opportunity for Sellers Who Adapt
09:00 - Final Thoughts on Future Challenges
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Amazon fees affect margins, product pricing, and long term profitability for sellers.

Margins getting squeezed? Get a full breakdown of your numbers before these fees take more than they should: https://bit.ly/4jMZtxu

#AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:00 - Amazon Fee Increase Announcement
00:07 - 3.5 Percent Fulfillment Surcharge Explained
00:27 - Fuel Costs and External Factors Impact
00:48 - Why This Fee May Not Go Away
01:20 - Concerns About Permanent Surcharges
01:52 - How Fees Keep Adding Over Time
02:01 - Impact on Seller Margins and Pricing
02:10 - Why Small Fees Hurt Profits Long Term
02:25 - How to Analyze Fee Impact on Products
02:55 - What Sellers Should Do Right Now
03:09 - Outlook on Future Fee Changes
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Twitter: https://twitter.com/myamazonguy

Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily content creation using real client problems improves SEO, increases visibility, and supports long-term agency growth.

Fix your lead flow and close more deals, get direct strategy built around your exact bottlenecks: https://bit.ly/4jMZtxu

#AgencyGrowth #ContentStrategy #LeadGeneration #DigitalMarketing #SEOContent

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Why checklists solve agency problems
00:30 - Can checklists reduce client churn
01:00 - Adding services vs fixing sales funnel
01:30 - Why sales should be the main focus
02:00 - Best platforms for content and ads
02:30 - Simple content strategy using customer questions
03:10 - Why expertise content ranks higher
03:40 - Daily content plan for agency growth

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon.

Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu

#AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps
00:02 - PPC launch strategy in saturated categories
00:18 - Why long tail keywords matter first
00:42 - Paid ads vs organic clicks explained
01:15 - Why organic results are getting pushed down
01:42 - Simple PPC campaign structure that works
02:15 - Keyword grouping and budget control tips
02:45 - Why overcomplicating PPC hurts performance
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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Are you struggling with customer acquisition and growing your online business?

This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce growth by leveraging platforms like Impact Affiliate Program to acquire new customers and increase your revenue. Learn how to make money online by optimizing your sales process.

Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu

#AmazonSales #AffiliateMarketing #EcommerceTips #AmazonSeller #OnlineBusiness

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Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Seller Struggling With Sales
00:21 - Why Sales Are Not Coming In
00:54 - Using Small Creators for Promotion
01:11 - Low Cost Way to Start Growing
01:36 - Product Value and Customer Feedback
02:22 - Affiliate Marketing Platform Suggestion
02:46 - Pay Per Sale Strategy Explained
03:19 - Building Daily Discipline for Growth

________________________________

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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We're discussing a new Amazon MCF beta program, "Confidential Product," which allows merchants to offer direct-to-consumer sales on their own websites. This initiative aims to enhance the customer experience for DTC sales, potentially including benefits like zero additional fees and seamless Amazon Prime shipping. This program is a significant step for ecommerce and could foster considerable business growth.

Stop losing customers to slow shipping and get a real plan to match Prime-level delivery on your store: https://bit.ly/4jMZtxu

#AmazonMCF #EcommerceShipping #AmazonSellers #PrimeShipping #FulfillmentStrategy

Want free resources? Dowload our Free Amazon guides here:

Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX

Timestamps

00:00 - Amazon MCF beta program explained
00:29 - Prime shipping on ecommerce websites
01:00 - Difference vs Buy With Prime
01:30 - Why Amazon is offering this feature
02:00 - Fees and June 2026 warning
02:32 - How it works with carts and subscriptions
02:52 - Eligibility and MCF requirements
03:06 - Amazon strategy behind the program
03:39 - Possible future pricing changes
04:03 - Should sellers test this beta

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Subscribe to the My Amazon Guy podcast:
My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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