My Amazon Guy Podcast Por Steven Pope arte de portada

My Amazon Guy

My Amazon Guy

De: Steven Pope
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Seller Central Expertise. Technical how to advice to improve sales. With more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com© 2023 My Amazon Guy Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Can You Have More Than One Audience Adjustment on Amazon Ads?
    Nov 17 2025

    Send us a text

    Learn why you can only use one audience adjustment in Amazon ads at a time and how this impacts your campaign segmentation. This limitation can actually help you target specific customer niches and optimize conversion rates. Leverage My Amazon Guy’s expertise to refine your Amazon ad campaigns and achieve better results with more granular targeting.

    Get the Ultimate Q4 Playbook for Amazon sellers, ensure your ads perform at their best this season! https://bit.ly/46Wqkm3

    Book a strategy call to refine your Amazon ad campaigns and boost your targeting efficiency today! https://bit.ly/4jMZtxu

    #AmazonAds #AmazonPPC #AudienceSegmentation #AmazonAdvertising #AdCampaignTips

    Watch these videos on YouTube:
    https://youtu.be/WukdCZ6WVbc

    https://youtu.be/8w8bP3jH37g

    -----------------------------------------------

    Maximize your holiday sales with our Ultimate Q4 Playbook, grab it before it’s too late! https://bit.ly/46Wqkm3

    Plan for a booming holiday season with the 2025 Ecommerce Holiday Playbook. Download the guide now and grow beyond Amazon: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - How to Best Utilize Amazon Audiences
    00:20 - Question: Can You Use More Than One Audience Adjustment on Amazon Ads?
    00:40 - Explanation: Why You Can Only Use One Audience in Amazon Campaigns
    01:00 - How Audience Groups Affect Bid Adjustments and Campaigns
    01:30 - Segmentation Strategy: Targeting Different Customer Niches in One Campaign
    02:00 - Why Retargeting vs New-to-Brand Audiences Yield Different Results
    02:20 - Conclusion: Getting Granular with Audience Targeting in Amazon Ads

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    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    Más Menos
    3 m
  • Grow Your Brand by Answering Customer Questions in YouTube Videos
    Nov 14 2025

    Send us a text

    YouTube helped My Amazon Guy grow its first $10 million by turning niche content into sales calls. Answering real questions through video built trust and created higher conversions than cold outreach. Learn how this simple video strategy can bring long-term results without spending on ads.

    Build a real inbound pipeline, start with your first video and let your prospects come to you: https://bit.ly/4jMZtxu

    Dominate this Q4, download the Ultimate Q4 Playbook for Amazon Sellers: https://bit.ly/46Wqkm3

    #AmazonMarketing #YouTubeSalesTips #AmazonFBA #VideoMarketing #EcommerceGrowth

    Watch these videos on YouTube:

    https://youtu.be/5GRLt5cyw_E

    https://youtu.be/WukdCZ6WVbc

    -----------------------------------------------

    Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4kOz6rr

    Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

    Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

    Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Why YouTube Is a Must for Sellers
    00:18 - The Video That Started It All
    00:32 - How YouTube Drove $10 Million in Sales
    00:41 - Why YouTube Converts Better Than Sales Calls
    01:06 - When Steven's Dad Took Over Sales
    01:45 - Using Live Q&As to Build Trust
    02:13 - The Power of Good Thumbnails
    02:45 - Ranking #1 with Simple Video Content
    03:01 - Shoot a Video for Every Question
    03:29 - YouTube Is Cheap, Scalable, and Long-Term
    03:56 - Why You Need to Watch Your Own Sales Tape
    04:19 - The Real Problem: Identifying Prospects
    04:35 - How to DM and Book Calls via LinkedIn
    05:00 - Why Boring, Niche Videos Work Best
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    Más Menos
    6 m
  • Amazon PPC Launching Sponsored Video Ads - Announced at Amazon Unboxed
    Nov 13 2025

    Send us a text

    Learn how Amazon PPC is changing with Sponsored Product Video ads and discover new Amazon advertising strategies to grow your Amazon business fast.

    Amazon just introduced a major update: Sponsored Product Video (SPV) placements directly inside sponsored product slots. In this video, Stephen Pope breaks down what this means for your Amazon PPC, bidding strategy, and ACoS. You’ll see how Amazon is expanding video ad inventory, how multiple videos may display per product, and why this shift could dramatically impact click-through rates and ad costs.

    We’ll cover how SPV ads work, where they appear in search results, and how to adjust your campaigns for video placements. You’ll also learn the risks of Amazon’s new AI ad tools, when to avoid automated changes, and why Amazon’s creative AI may only be useful for quick video ads rather than listing edits.

    As an Amazon agency, we share actionable insights on PPC optimization, negations, and protecting your ranking while managing rising ad costs. Whether you’re new to Amazon FBA or an experienced seller, this update gives you clear next steps to improve ROI and stay ahead of Amazon’s changes.

    If you find this helpful, subscribe to My Amazon Guy for weekly Amazon tips, PPC tutorials, and data-driven strategies.

    👍 Like the video, comment your questions, and share it with other Amazon sellers!

    Learn more: https://myamazonguy.com

    #AmazonPPC #AmazonAds #AmazonFBA #AmazonSEO #MyAmazonGuy #AmazonAgency #GrowAmazonBusiness #AmazonMarketing #AmazonSellerTips #AmazonUpdates #SponsoredProductVideo #AmazonAdvertising

    Get the Ultimate Q4 Playbook for Amazon sellers and close the year strong with better ads: https://bit.ly/46Wqkm3

    Stop wasting ad spend, get expert help setting up these new video ads before they cost you more:https://bit.ly/3ZlHh6G

    ----------------------------------------------
    Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

    Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

    Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

    Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

    Timestamps
    00:00 - Amazon Is Out of Space for Ads
    00:25 - Amazon Unboxed Conference Gets Criticized
    01:06 - New Ad Format: Sponsored Product Video Explained
    01:55 - Where Video Ads Might Appear in Search Results
    03:00 - Difference Between SPV and Sponsored Brand Video
    04:00 - AI Text Generation and Unified Campaign Manager
    04:47 - What Is Ad Agent and Why You Should Be Cautious
    05:50 - Creative Agent AI for Video Ads
    06:50 - Final Thoughts and Negation Tip for Auto Campaigns
    ----------------------------------------------

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy
    Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    Más Menos
    8 m
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