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My Amazon Guy

My Amazon Guy

De: Steven Pope
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Seller Central Expertise. Technical how to advice to improve sales. With more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com© 2023 My Amazon Guy Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Your Amazon Traffic Isn't Converting? Watch The Amazon Listing Optimization Masterclass
    Mar 12 2026

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    Amazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Learn how optimizing your amazon listing keyword optimization and improving your amazon seo ranking can make a real difference in your sales.

    If your Amazon listing is wasting ad spend and missing sales, get a full expert listing audit and find the exact fixes your product needs: https://bit.ly/4jMZtxu

    #AmazonListingOptimization #AmazonSellerTips #AmazonFBA #amazonmarketing

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    2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd
    2026 Amazon PPC Guide: https://bit.ly/4lF0OYX
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:00 Increasing profitability with listing optimization
    01:03 Why average order value matters for Amazon sellers
    02:17 AOV competitive gap audit explained
    04:00 Finding the right competitors to analyze
    04:51 Variation strategies to increase order value
    06:08 Real product examples using variation ladders
    09:05 Why increasing AOV changes your ad economics
    11:02 Understanding Amazon BSR and sales velocity
    12:05 Pricing ladder strategy using variations
    14:22 Parent child listings and variation structure
    18:04 Why basics matter more than shiny tactics
    20:47 What makes a strong Amazon main image
    23:42 Simple main image CTR strategy
    24:11 How secondary images improve conversions
    26:13 Example of poor listing design mistakes
    28:18 Showing product benefits clearly in images
    33:06 Getting main images approved on Amazon
    36:07 Using reviews to improve listing images
    40:04 Choosing the right secondary images by category
    43:00 Why video is becoming essential for listings
    45:24 Making wall art listings stand out
    48:37 How to schedule a listing audit call

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    50 m
  • 2026 Amazon Launch Strategy Questions Answered
    Mar 11 2026

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    We address a common question: what is the best product launch strategy in 2026? This video explains the Early Vine program for new product launches, offering insights into how to launch a product effectively. Learn about Amazon's general approach and our updated perspective on the Amazon product launch process. We also discuss how to launch a product on Amazon and structure PPC campaigns for better results.

    If your Amazon launch is stuck with low impressions and no sales, get direct PPC strategy guidance before you waste another dollar on ads: https://bit.ly/3ZlHh6G

    #AmazonPPC #AmazonProductLaunch #AmazonAdvertising #AmazonSellerTips
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    Want free resources? Dowload our Free Amazon guides here:

    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:03 – Early Vine Program and Review Strategy
    00:30 – Review Count vs Star Rating and Conversion Data
    01:17 – Why Organic Reviews Often Outperform Vine
    02:22 – Amazon PPC Structure for New Product Launch
    03:40 – Best Bid Strategy: Down Only vs Up and Down
    04:40 – No Sales and Low Impressions After Launch
    05:21 – CTR, Conversion Rate, and Traffic Benchmarks
    05:59 – Why Bid Optimization Fixes 90% of Low Impression Issues

    ________________________________
    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

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    6 m
  • You Don't Need Third-Party Tools Anymore: Amazon's New Feature Explained
    Mar 10 2026

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    Amazon price tracking can reveal whether a deal is real or just a coupon on a higher price.

    In this video, Steven Pope, founder of My Amazon Guy, explains how buyers check Amazon price history using tools like Camel Camel Camel, Keepa, and Helium 10. He also shows how Amazon’s Rufus feature inside the mobile app lets users view recent price history, set price alerts, and even trigger auto-buy when the price drops. Watch the full video to see how these tools work and how to avoid misleading Amazon promotions.

    Need help fixing your Amazon listings or growing sales? Book a call: https://bit.ly/4jMZtxu

    #AmazonTips #AmazonShopping #EcommerceTools #AmazonSellers #OnlineShopping
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    2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd
    Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0
    Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
    Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
    Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
    2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0
    Amazon Crisis Kit: https://bit.ly/4maWHn0

    TIMESTAMPS
    00:35 - How Price Tracking Tools Show Amazon Price History
    01:15 - Problems With Camel Camel Camel Data Updates
    01:29 - Using Keepa and Browser Extensions for Price Tracking
    01:46 - Checking Price History With Amazon Rufus
    02:11 - Why Buyers Should Verify Promotions and Coupons
    03:00 - Viewing Price Data With Helium 10
    03:38 - Sales Rank Data and Product Demand Insights
    04:03 - Setting Price Alerts Inside the Amazon Mobile App
    04:37 - Auto Buy Feature When Price Drops
    04:53 - One Year Limit on Amazon Price Alerts

    ________________________________

    Follow us:
    LinkedIn: https://www.linkedin.com/company/28605816/
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/
    Twitter: https://twitter.com/myamazonguy

    Subscribe to the My Amazon Guy podcast:
    My Amazon Guy podcast: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show

    Más Menos
    5 m
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