Steven Pope | Strategies for Your Amazon Business Success

STEVEN POPE
Steven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, My Warehouse Guy, 4 Amazon Brands. Steven has​ been viewed by millions of people on YouTube in thousands of videos where he shows how to handle ANY problem faced on Amazon.
For more information: www.myamazonguy.com

MELINDA EMERSON
Melinda Emerson, the SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is a internationally-known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog, https://succeedasyourownboss.com/​

Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat​, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

The #SmallBizChat​ program airs LIVE monthly on the Melinda Emerson Facebook, YouTube and Twitter Channels.

Broadcast and remotely-produced by Robert Hix with Hixvideo in Gaithersburg, MD.

Support the Show.

Learn about a little-known Amazon campaign strategy that can benefit both small and large product catalogs. This video discusses the Auto Catch-all Campaign, explaining its purpose, setup process, and strategies for low-cost bidding to capture incremental sales. Learn how to add all your products, configure bids, and maximize your budget efficiency.

#PPCHack #AmazonPPC #AmazonAdvertising #AmazonTips

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Introduction to Auto Catch-all Campaigns
00:21 - Benefits of the Auto Catch-all Campaign
00:44 - Setting Up the Campaign
01:00 - Adding Products to the Campaign
01:39 - Configuring Default Bids
02:30 - Purpose and Strategy of Low Bids
03:50 - Negative Keyword Targeting
04:50 - Dynamic Bids Strategy
05:20 - Naming the Campaign and Budgeting
05:40 - Summary and Additional Tips

Support the Show.

Learn how to navigate brand registry, trademarks, and transferring products from your UK store to your new US Amazon store.

#AmazonFBA #AmazonBrandRegistry #AmazonSeller #BrandRegistry

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:

00:00 - Intro
00:40 - Brand Registry for US Store
01:13 - US Trademark Recommendation
01:36 - Transferring Products to US Store

Support the Show.