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Learn how to prepare your ecommerce store for Black Friday and Cyber Monday with real strategies that improve results. This video covers conversion fixes, mobile readiness, personalization, site speed, and holiday offers. Plan ahead, update your website, and maximize every visitor's potential during Q4 peak sales.

Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/4nPZQcC

Want expert eyes on your store before BFCM? Let a strategist show you exactly what to fix now: https://bit.ly/4oAnmLP

#BlackFridaySales #EcommerceStrategy #BFCMMarketing #HolidaySalesTips

Watch these videos on YouTube:

Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569

Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2

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Stop wasting ad dollars, grab the PPC guide that actually brings in customers: https://bit.ly/4p6eSfb

Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4o7CjnH

Don't wait for a site crash, download the Amazon Crisis Kit before it's too late: https://bit.ly/487nX1x

Timestamps
00:00 - How BFCM Impacts Ecommerce Growth
01:07 - Why You Need to Start Planning Now
01:42 - Segmenting Your Audience for Better Ads
02:33 - Site Speed Fixes That Improve Conversions
04:51 - Why Mobile Optimization Matters Most
07:28 - Homepage Tips to Boost BFCM Traffic
09:00 - Product Page Conversion Fixes That Work
10:25 - Bundle Offers and Personalization Tactics
13:07 - Top Performing Discount Strategies for BFCM
15:20 - Running Strong Email & SMS Campaigns
17:57 - What To Do After Black Friday Ends
19:19 - First Action To Take After This Training
20:54 - Design & Site Updates for More Conversions
23:20 - How To Keep Sales Momentum After BFCM
26:14 - Simple Design Tricks That Drive Sales
28:26 - Final Thoughts + How To Get Store Support
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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Learn why running ads can impact your organic sales and what to do when performance drops. This video breaks down audience targeting, keyword mistakes, and ways to fix PPC without hurting ranking. Understand campaign segmentation and optimize both ad and organic growth.

Your ads are doing damage, book a strategy call to fix what’s killing your organic sales: https://bit.ly/4jMZtxu

Dominate holiday sales with the Q4 Playbook every top brand is using right now: https://bit.ly/46Wqkm3

#AmazonAds #OrganicRanking #PPCStrategy #AmazonSalesTips #keywordoptimization

Watch these videos on YouTube:

Top 5 Questions Answered in Our Amazon AMA: Strategies for Niche Success: https://youtu.be/0x8CjbZgYt0

Top 10 PPC Tips (that are most viewed on channel): https://youtu.be/WukdCZ6WVbc

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Plan your biggest year yet, get the 2025 Ecommerce Playbook today: https://bit.ly/4kOz6rr

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo

Don’t wait for a performance drop—download the Crisis Kit and protect your store: https://bit.ly/4maWHn0

Timestamps
00:00 - Ad Strategy Causing Organic Sales Drop
00:42 - Branded Keywords Are Cannibalizing Ranking
01:34 - Campaign Spend Too Low for New Targets
02:11 - Why Low ACoS Can Be a Red Flag
02:51 - Campaigns Not Delivering or Converting
03:26 - Fixing Old Negations and Revisiting Keywords
04:06 - Missing Audience Segmentation from AMC
05:01 - Building New-to-Brand Campaigns for Growth
06:00 - Category Targeting to Reach New Shoppers
06:45 - Understanding Drop-Off on Product Pages
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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Many sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.

Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsd

Get the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR

#AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth

Watch these videos on YouTube:

What It’s Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0A

This Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s

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Tired of marketplace limits? Let’s talk real growth with ecommerce strategy: https://bit.ly/4ooBKGR

Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnS

Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9

Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8E

Timestamps
00:00 - Why Wasted Ad Spend Reveals Real Ad Performance
00:28 - Too Much or Too Little Wasted Spend: What It Means
01:13 - Real Campaign Example with Seasonal Spend Patterns
01:42 - Step 1: Basic Filter to Catch Dead Campaigns
02:30 - The Simple $1 Sales Filter That Highlights Waste
03:06 - How to Tell If You’re Just Throwing Money at Ads
03:33 - Step 2: Analyzing Ad Spend Based on ACoS
04:26 - At What Point ACoS Becomes a Problem
05:33 - When Account-Level ACoS Hides Bad Campaigns
06:16 - Step 3: Keyword-Level Target Checks
07:00 - The 15-Click Filter That Saves Your Budget
08:21 - Final Step: Find and Negate the Right Targets
09:00 - How Much Wasted Spend Is Actually Healthy?
09:45 - Free Ad Audit for a Deeper Look at Your Campaigns
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Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Support the show