Moving People

How to Move Buyers in and Through the Sales Journey

By: Robert Cornish

Narrated by: Robert Cornish

Moving People by Robert Cornish, CEO of the Richter Group of Companies, is an insightful guide to mastering the B2B sales journey. This audiobook breaks down the entire customer experience, from defining your audience and bringing them into sales, to the final stage of customer care. Divided into four key quadrants — pre-sales and advertising, sales, training and internal communication, and customer experience — Moving People provides actionable strategies to help salespeople and executives streamline their processes, enhance customer interactions, and ultimately improve their bottom line. Perfect for B2B professionals seeking to elevate their sales and business performance.

©2024 Robert Cornish (P)2024 Robert Cornish

Clear simplicity for sales and marketing

All truths are simple. In any subject, the fundamentals, the basic principles, the axioms are simple. That's how I felt listening to this short, but compelling piece - reminder after reminder of the simple and important cornerstones of sales and marketing.

It's very easy to get distracted, and go off chasing the latest piece of marketing technology, or sales ops analytics platform. So it's nice to get a good dose of linear, clear thinking like this to help keep one grounded.