In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Mark Perkins for an impromptu, wide-ranging conversation. They break down why most mortgage and real estate professionals stall out, not from lack of tactics, but from lack of resilience, belief, and daily execution. They unpack the dangers of waiting for certainty, the difference between trying and being committed, why mindset always precedes results, and how elite producers build referral-based businesses by delivering standout experiences. This episode is a raw look at coaching, accountability, entrepreneurship, and what it actually takes to stay in the game long enough to win.

Mark Perkins is the CEO & Principal Broker of Pivot Realty Group, Commercial value-add real estate investor, and host of The Necessary Entrepreneur podcast. Mark has built one of the fastest-growing real estate companies in the US, based in the Cincinnati, OH area. His relentless drive and passion for changing the lives of his agents has fueled the company to hundreds of agents across multiple states. He created a podcast that inspires industry professionals to shape their own futures by taking action and making the leap into entrepreneurship, one interview at a time.

00:20 The Importance of Quick Business Planning
02:54 Navigating Uncertainty in Business
05:39 The Role of Resilience in Success
08:23 Commitment vs. Trying in Achieving Goals
11:08 Mindset and Its Impact on Performance
13:53 Building Effective Systems for Success
16:24 The Power of Coaching and Accountability
18:57 Overcoming Fear and Self-Judgment
25:33 The Importance of Being Coachable
27:44 Building Daily Habits for Success
29:44 Transitioning from External to Internal Accountability
30:42 The Power of Referral Business
33:25 Creating Value Through Experience
38:22 Willingness vs. Ability in Achieving Success
44:48 Accountability and the Role of Coaches
50:23 Hiring and Retention in the Mortgage Industry
53:08 Recruitment Strategies for Mortgage Brokers
55:04 The Importance of Honest Communication in Teams
57:20 The Entrepreneurial Journey: From Employee to Owner
01:00:46 Self-Awareness and Personal Growth in Entrepreneurship
01:03:59 Qualities of a Successful Entrepreneur
01:06:00 Contentment vs. Ambition in Entrepreneurship
01:11:19 Embracing the Process of Entrepreneurship

Connect with Mark Perkins: Instagram | LinkedIn | Podcast

If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN the FREE M1A Monthly Mastermind Group

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell sits down with Justin Freishtat, entrepreneur, investor, and sales leader, to discuss what it takes to build modern, scalable businesses. Justin shares his journey of scaling Heartland Foods to over $87 million in revenue before its acquisition by a private equity firm, and how that experience shaped his transition into capital advisory, investing, and personal brand building.

Throughout the conversation, they explore why authenticity and emotional intelligence have become the most underutilized skills in sales today, how to flip lead generation from outbound to inbound, and how high performers reframe fear, build resilience, and maintain momentum over the long term.

Justin Freishtat is an entrepreneur, investor, and sales leader with experience building and scaling high-growth companies. After spending over a decade growing Heartland Foods to more than $87 million in revenue before its acquisition in 2022, he now works in capital advisory, fund management, and private investing across real estate and private equity, while helping individuals and businesses grow their brands and drive revenue through modern sales and marketing strategies.

00:20 Introduction to Justin Freishtat
01:30 Scaling Heartland Foods: Lessons Learned
05:08 The Power of Authenticity in Branding
06:18 Building Relationships in Mortgage & Real Estate
08:34 Underutilized Sales Habits for Success
11:33 The Role of Physical & Mental Health in Performance
18:28 Comeback Stories and Long-Term Resilience
19:25 Reframing Fear and Staying in Momentum
22:15 Goals vs. Dreams: What Actually Drives Progress
23:35 Why Daily Actions Matter More Than Motivation
28:21 Curiosity, Learning, and Tactical Leveling Up
29:52 Building a Personal Brand That Creates Inbound Opportunity
32:11 Playing the Long Game in Business

Connect with Justin: Instagram | LinkedIn

If you are enjoying the MME podcast, please take a second to LEAVE US A REVIEW, and JOIN the FREE M1A Monthly Mastermind Group

In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business.

Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid.

01:02 Introduction to Michael Most's Journey
03:54 Key Traits for Success in Mortgage Origination
06:57 Understanding the Current Market Dynamics
09:49 The Importance of Collaboration in the Industry
13:09 Scaling Your Mortgage Business
15:56 Time Management and Knowing Your Worth
22:05 Navigating Market Conversations with Clients
23:16 Understanding Borrower Mindsets
26:39 Navigating Market Predictions
28:18 The Importance of Personal Connection
31:09 Building Relationships in Business
35:43 Competing in the Jumbo Loan Market
39:55 Overcoming Underwriting Challenges

Connect with Michael Most: https://themostmindset.com

FREE POWER PLANNING SUMMIT - THURSDAY, NOVEMBER 20TH

If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW. And JOIN our Free Monthly Mastermind Group