Episodios

  • 236 Unlocking Mortgage Success with Michael Most
    Nov 14 2025

    In this episode of the Mortgage Marketing Expert podcast, Phil Treadwell interviews Michael Most, a seasoned mortgage broker with extensive experience in the industry. Michael shares his journey from aspiring lawyer to successful mortgage broker, emphasizing the importance of understanding the 'why' behind processes and decisions in the mortgage industry. He discusses key traits for success, the significance of collaboration, and effective strategies for scaling a mortgage business. Michael also highlights the importance of having meaningful conversations with clients about their financial goals and navigating the current market dynamics. The episode concludes with a focus on building genuine relationships in the mortgage business.

    Michael Most is VP / Senior Loan Officer at Most Home Loans and host of The Most Mindset podcast, as well as a 25+ year mortgage veteran. From optimizing closing department systems early in his career to producing over $300M+ annually and more than $4B in lifetime volume, Michael has a proven track record of maximizing results. He knows how institutions quietly capture hidden margin, and he's committed to helping loan officers and originators who are tired of being undervalued and underpaid.

    01:02 Introduction to Michael Most's Journey
    03:54 Key Traits for Success in Mortgage Origination
    06:57 Understanding the Current Market Dynamics
    09:49 The Importance of Collaboration in the Industry
    13:09 Scaling Your Mortgage Business
    15:56 Time Management and Knowing Your Worth
    22:05 Navigating Market Conversations with Clients
    23:16 Understanding Borrower Mindsets
    26:39 Navigating Market Predictions
    28:18 The Importance of Personal Connection
    31:09 Building Relationships in Business
    35:43 Competing in the Jumbo Loan Market
    39:55 Overcoming Underwriting Challenges

    Connect with Michael Most: https://themostmindset.com

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    32 m
  • 235 Marketing with Meaning with Ray Ellen
    Jul 23 2025

    In this episode, Phil Treadwell is joined by Ray Ellen who breaks down what it means to grow through grit. Ray explores how consistent action, willingness to learn, and letting go of control can unlock new levels of success. Whether it's sacrificing time now to create your "spring" later or surrounding yourself with the right cohort, Ray's message is clear: the people who win are the ones who keep showing up and choosing progress.

    Ray Ellen is a seasoned real estate professional, content creator, and team leader with nearly two decades of experience. As the founder of Pixel Properties, an award-winning team brokered by REAL, he's helped over 1,000 clients and consistently closes more than 100 homes a year. Ray blends smart marketing, high-performance systems, and strong client relationships to drive results. He's a REAL Mentor and co-host of two national masterminds focused on AI, strategy, and personal growth. A recognized marketing expert, Ray shares his expertise through the tWiRE Podcast and national speaking, helping agents grow through clear strategy and authentic connection.

    01:30 Ray Raised His Hand

    05:45 The Hard Times are Good Times

    09:30 It's Not the Same Race

    11:15 All in the Details

    16:50 Let Go to Grow

    20:00 Showing Up is a Differentiator

    23:30 Capability and Willingness

    25:50 Create Your Spring

    28:15 Sacrifice the Time

    32:00 Find Your Cohort

    37:10 There's Value in Creativity

    39:00 Keep Going or Get Out

    Connect with Ray: Instagram | LinkedIn | YouTube

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    48 m
  • 234 Engage with Intention with Adam Smith
    Jul 10 2025

    In this episode, Phil Treadwell and Adam Smith dive into how less competition in today's market actually creates more opportunity for those willing to show up consistently. They talk about getting back to basics—having real conversations, picking up the phone, and building authentic relationships. Adam shares that true success isn't about perfect scripts or aggressive selling, but about listening, asking better questions, and simplifying your message to connect on a deeper level. The conversation is a powerful reminder that mindset, consistency, and genuine engagement are what truly set top professionals apart.

    Adam Smith is the President and founder of The Colorado Real Estate Finance Group, Inc., established in 2005, and owner of Just The Tips Coaching. He has originated billions in mortgage and finance deals, helping thousands of clients and coaching sales professionals on lead generation, client retention, and zero-cost marketing. Adam is the author of best-selling sales books, hosts a weekly podcast, and frequently speaks for major real estate and mortgage organizations nationwide. He has been recognized as one of the most connected and influential mortgage professionals in the country multiple times and holds several industry awards. Beyond his business, Adam is actively involved in community service, including leadership roles in charitable organizations and emergency response teams in Colorado.

    01:30 Less Competition, More Opportunity

    06:25 Is it Back to Basics?

    10:20 Have the Conversation

    13:15 Engagement Doesn't Mean Selling

    18:15 The Lost Art of Phone Calls

    23:00 Let Them Talk

    25:40 Craft the Questions

    31:50 Don't Create Problems

    36:45 Find the Bite-Sized Piece

    40:00 You're Not the Only One

    Connect with Adam: Website | Facebook | Instagram | LinkedIn | YouTube

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    42 m
  • 233 Break Through the Plateau
    Jun 12 2025

    In this episode, Phil Treadwell shares how to reframe frustration into momentum and push past plateaus. He breaks down the difference between a strategy and a real plan, and why execution, consistency, and mindset are the true keys to progress. Phil reveals parts of his personal playbook for moving forward and encourages listeners to evaluate the ROI of their efforts. As the founder of M1 Academy and a mindset coach, Phil delivers actionable insights to help elevate both you and your business. If you're feeling stuck, this episode will provide the clarity and motivation you've been needing.

    00:20 Reframe the Frustration

    04:30 A Strategy or a Plan?

    07:05 Execution, Consistency, and Mindset

    10:30 Phil's Playbook

    13:25 Join the Movement Forward

    19:20 What's Your ROI Worth?

    23:35 Have You Plateaued?

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    27 m
  • 232 Solutions, Not Excuses with Sean Herrero
    Jun 5 2025

    In this episode, Phil Treadwell sits down with Sean Herrero to explore how mindset is the foundation for success in both business and life. They break down the difference between excuses and real obstacles, highlighting how personal responsibility shapes outcomes. The conversation encourages listeners to shift their focus to solutions, stay rooted in their "why," and make the most of the tools and resources they already have. It's a powerful reminder that the right mindset unlocks the full potential of everything around you.

    Sean Herrero is a leading mortgage advisor in the Bay Area with over 20 years of industry experience. After spending 15 years supporting mortgage advisors behind the scenes, he began working directly with homebuyers in 2017 and quickly rose to rank among the nation's top 500 mortgage advisors. He is dedicated to empowering real estate professionals and guiding homebuyers to make confident, informed decisions. Beyond his own production, Sean mentors Loan Officers through his MNDST Event, where he teaches the mindset and strategies needed to build a successful business.

    01:30 Catching Up with Sean

    04:20 Excuses are not Reasons

    08:15 People Pay for Wisdom

    12:30 Now what?

    14:45 Solution-Focused Lending

    19:00 Don't Be a Taker

    23:45 Define the Why

    27:40 Override Your Thoughts

    31:30 Mindset Before Tactics

    35:55 Use the Tools You're Given

    39:00 Find Your People

    Connect with Sean: Instagram | Website

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    41 m
  • 231 Modern Leadership Mindset with Michael Brennan
    May 21 2025

    In this episode, Phil Treadwell talks with Michael Brennan about redefining leadership and making intentional impact. Michael emphasizes that leadership is a verb, not a noun; it's about taking action, not holding a title. He encourages listeners to "lead up" regardless of their role and to say yes to opportunities that create growth. They discuss how consistency builds trust over time and how small actions, like a thoughtful text, can make a big difference.

    Michael Brennan is the president of Nationwide Mortgage Bankers (NMB), overseeing sales and operations across 47 states. He leads the NMB Affinity Platform, a financial wellness initiative built on strategic partnerships. Previously, he was president of Movement Mortgage, where he helped grow the company to 5,600 employees and $33 billion in annual volume. Michael is also active in philanthropy, supporting global nonprofits and serving as a key partner in John Maxwell's EQUIP Foundation.

    01:30 Meet Michael

    06:20 It's Not How It's Always Been

    10:15 Lead Up

    13:20 Leadership is a Verb

    16:55 Never Say No

    22:05 Consistency Compounds

    24:50 Part of the Impact

    32:20 Send That Text

    Connect with Michael: Website | LinkedIn

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    34 m
  • 230 Turning Passion into Purpose with Caleb David
    May 14 2025

    In this episode, Phil Treadwell sits down with Caleb David for a real and motivating conversation about what it means to show up with purpose. They dive into the power of being in the right rooms, asking instead of assuming, and listening to what's not being said. Caleb shares how aligning passion with purpose and checking in with yourself can lead to meaningful growth. A must-listen for anyone who wants to lead with purpose and show up more powerfully in life and business.

    Caleb David is a top commercial real estate broker in Colorado Springs, known for his people-first approach and expertise across multiple sectors. As an investor and owner, he brings strategic insight to advising clients locally and globally. He hosts the Commercial Real Estate Unfiltered podcast and founded The Table Initiative to foster meaningful community connection. Caleb's mission—whether in business or philanthropy—is to create space where people feel seen, heard, and valued.

    01:30 Meet Caleb

    04:50 Be in the Right Room

    06:55 Ask, Don't Assume

    11:25 Listen to What People Don't Say

    15:55 Turn Passion into Purpose

    19:10 All In Wherever You Are

    22:25 Stop, Breathe, What Do You Need

    25:40 Are You Capable and Willing?

    30:00 Celebrate Every Win

    32:00 Show Up Every Day

    Connect with Caleb: Instagram | Facebook | LinkedIn | Website | Email

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    34 m
  • 229 Rooted in Consistency with Bryan McKee
    May 7 2025

    In this episode, Phil Treadwell is joined by Bryan McKee, mortgage professional, and founder of Resilient Warrior, for a real conversation about what it truly takes to grow—mentally, physically, and professionally. They discuss how discipline, daily habits, and doing the hard things you resist are essential for lasting change. Bryan shares why success isn't instant, how setbacks shape us, and why your standards must match your goals.

    Bryan is a mindset advocate, mortgage professional, and real estate investor with over a decade of experience in leadership, entrepreneurship, and personal development. A former executive chef turned entrepreneur, he now leads the coaching platform Resilient Warrior and hosts the Behind the Breakthrough podcast, where he empowers others to take ownership of their health, habits, and mindset. After overcoming seasons of depression, anxiety, and burnout, Bryan draws from personal experience to help people rebuild from within and live with purpose, discipline, and integrity. His mission is clear: to guide others through the inner work that leads to lasting breakthroughs.

    01:30 Meet Bryan

    02:45 Start the Day Right

    05:10 Take Care of Yourself

    08:25 The Satisfaction of Putting in Work

    11:55 90 Days till Results

    16:50 It's Not Just About the Numbers

    22:40 Bryan's Main Habits for Success

    25:30 Discipline is a Skill

    29:55 Match Standards with Expectations

    32:40 Move Through the Mistakes

    38:45 Give Your Full Attention

    41:30 Life is Not Supposed to be Easy

    44:15 Do What You Don't Want to Do

    Connect with Bryan: Instagram

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    46 m