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Publisher's Summary

Do you want more SaaS demo requests, free trial sign-ups, and paying customers? Do you want them cheaply and quickly? 

This book teaches you....

  • The fastest, easiest, and cheapest ways to generate demo requests and free trial sign-ups in 2021 
  • The most cost-effective way to acquire new customers 
  • How I acquired users for less than 10 cents each 
  • Specific examples of SaaS marketing that have worked for me and others 
  • How to build your SaaS marketing funnel 
  • SaaS lead nurturing strategies and tactics 
  • How to fix problems like poor MQL-to-SQL conversion rates 
  • How my product got 15 million views 
  • Specific tactics that worked for me in generating cost-effective sales meetings 
  • How to approach lead generation and demand generation in 2021  

I’m a Silicon Valley marketing veteran with 11 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the top marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

©2020 Dekker Fraser (P)2020 Dekker Fraser

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  • C.knowles
  • 05-13-21

Terrible recording

Seems like the voice over recording of this book hasn’t been edited. A few minutes in the guy takes long pauses, repeats parts he has already read and it’s a struggle to keep up.
I won’t finish this