In this special episode of the Mission Control podcast, Mike sits down with Sheldon Murphy, the owner & CEO at TSM Roofing in Phoenix, Arizona, and Raymond Wendell Little, the former owner and founder of Perimeter Roofing in Atlanta, Georgia. The trio explores the challenges of recruiting top-tier sales talent, comparing Sheldon's preference for stable, family-oriented producers with Raymond's success in hiring "gunslingers" and second-chance individuals. They share unconventional scouting methods, such as finding disciplined recruits at gyms or local 5K races, and emphasize that true discipline is often visible through punctuality and physical fitness before an interview even begins.
The conversation also dives into the leadership required to scale a business, discussing the transition from a "boss" to a "leader" within the 1099 model. They break down why salespeople often fail due to complacency or a lack of pipeline management and explain how owners can intervene by getting back in the truck to coach reps through authentic, one-on-one mentorship. From navigating insurance compliance to the importance of being an "authority in roofing," this episode provides raw insights into building a high-performance culture that thrives on the "eat what you kill" mentality.
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ABOUT TSM ROOFING LLC
TSM Roofing LLC is a licensed, bonded, and insured roofing company serving the state of Arizona with physical offices in Phoenix (Maricopa County) and Prescott Valley (Yavapai County). Under the leadership of founder Sheldon Murphy, TSM Roofing LLC has established a reputation for excellence in roof replacement, repair, and solar detachment services.
The organization is a recognized Owens Corning Platinum Preferred Contractor, a distinction held by only approximately the top 1% of roofers nationwide. We are dedicated to providing durable roofing solutions and active community support throughout the Phoenix Metro and Quad-City regions.
Facebook: https://www.facebook.com/TSMRoofingLLC/
Instagram: https://www.instagram.com/tsm_roofing
LinkedIn: https://www.linkedin.com/company/tsm-roofing-llc
BBB: https://www.bbb.org/us/az/phoenix/profile/roofing-contractors/tsm-roofing-1126-1000054487
Owens Corning Platinum Preferred: https://www.owenscorning.com/en-us/roofing/contractors/contractor-profile/232418
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ABOUT THE OWNER:
TSM Roofing LLC was founded by Sheldon Murphy, a second-generation roofer with deep roots in the Arizona construction industry. Sheldon's expertise isn't just academic, it was earned on the rooftops of Arizona.
Hands-On Experience: Sheldon first set foot on a roof at age 14, spending his summers as a laborer learning the fundamentals of roof installation and tear-offs.
Professional Pedigree: Before founding TSM Roofing, Sheldon completed a rigorous Union Carpenter's Apprenticeship, earning Journeyman status. This technical background ensures that every TSM project adheres to the highest structural standards.
Industry Leadership: Under Sheldon's leadership, TSM Roofing has achieved the Owens Corning Platinum Preferred Contractor status, a distinction held by only the top 1% of roofing contractors in the nation. He is also a certified member of the Tile Roofing Industry (TRI) Alliance.
Facebook: https://www.facebook.com/smurph39
LinkedIn: https://www.linkedin.com/in/sheldon-murphy-tsmroofing/
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Follow Raymond Wendell Little:
Facebook: https://www.facebook.com/raymond.little.520
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