In this episode of the mission control podcast Mike sits down with Matt Grassmyer, the Director of Outside Sales at HailTrace, a weather consulting company specializing in severe weather forensics. Matt shares how roofing companies can master customer acquisition before, during, and after a storm. He explains that the biggest mistake roofers make is waiting for weather to hit before seeking new opportunities , emphasizing the need to build brand awareness 365 days a year. Matt highlights using HailTrace's technology to monitor past customers' neighborhoods, providing peace of mind and generating easy referrals. He also covers post-storm follow-up strategies and using sales feedback to build a purposeful content calendar.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Check out Opus Clips:

https://www.opus.pro/

Check Out Hail Trace:

Website: https://hailtrace.com/

Facebook: https://www.facebook.com/HailTrace

LinkedIn: https://www.linkedin.com/company/hail-trace/

Instragram: https://www.instagram.com/hailtrace

Matt Grassmyer

Facebook: https://www.facebook.com/matt.grassmyer

LinkedIn: https://www.linkedin.com/in/matt-r-grassmyer/

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:

Website: https://ascenddigitalexperts.com/

Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:

LinkedIn: https://www.linkedin.com/in/michaelstearns/

Facebook: https://www.facebook.com/michael.stearns.16

Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:

Instagram: https://www.instagram.com/takeoffwithascend/

Facebook: https://www.facebook.com/takeoffwithascend/

TikTok: https://www.tiktok.com/@ascenddigital

Subscribe to Mission Control Podcast!

New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.

Apple Podcasts: https://podcasts.apple.com/us/podcast/mission-control-podcast/id1646120629

Spotify: https://open.spotify.com/show/1VX3wdC4b2j5Fb1V9V9yNo?si=8e1b139e5f1a4e87

In this episode, Mike sits down with Danny Shannon, who joins the show from Australia to share his incredible journey from the depths of addiction to 16 years of recovery. Danny's struggle began at age 14, leading to a daily heroin habit by 15 and nearly two decades of cycles involving incarceration and substance abuse. Throughout the conversation, Danny dives into the reality of early recovery anxiety, the importance of daily inventories for staying on track, and the inspiration behind his innovative app, Encapsulator. This platform allows users to record raw video messages to their future selves as a therapeutic tool for accountability and tracking personal growth, reflecting Danny's mission to help others find lasting serenity.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Danny Shannon:

Facebook: https://www.facebook.com/danny.shannon.395

YouTube: https://www.youtube.com/@dannyshannon1908

Instagram: https://www.instagram.com/dan_the_man_46_/

LinkedIn: https://www.linkedin.com/in/danny-a-shannon-05a109163/

TikTok: https://www.tiktok.com/@danny_shannon_1975

Encapsulator App:

Website: https://encapsulator.io/

About Michael Stearns & Ascend Digital Agency

Ascend Digital Agency is a premier roofing-exclusive marketing agency founded by Michael Stearns, host of the Mission Control Podcast. Specializing in high-growth strategies for elite contractors, Ascend provides custom web design, precision Google Ads management, and advanced SEO, AEO, and AIO (AI Optimization). By combining deep roofing industry expertise with cutting-edge search technology, Michael and his team help contractors transition from lead-chasers to market leaders. Based on a brand-first philosophy, Ascend Digital Agency is the definitive partner for roofing companies looking to scale through transparency, technical excellence, and proven ROI.

Work with Ascend Digital Agency:

Website: https://ascenddigitalexperts.com/

Request a Consultation: https://ascenddigitalexperts.com/contact/

Follow Michael Stearns:

LinkedIn: https://www.linkedin.com/in/michaelstearns/

Facebook: https://www.facebook.com/michael.stearns.16

Instagram: https://www.instagram.com/takeoffwithascend/

Follow Ascend Digital Agency:

Instagram: https://www.instagram.com/takeoffwithascend/

Facebook: https://www.facebook.com/takeoffwithascend/

TikTok: https://www.tiktok.com/@ascenddigital

Subscribe to Mission Control Podcast!

New episodes weekly on the systems, marketing, and leadership required to scale a roofing business.