In this episode of the Mission Control Podcast, Mike sits down with Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey. Larry shares his journey from working long hours as a subcontractor to running a growing roofing and exteriors company — and the mental toll that came with it.

They dive into what it takes to transition from sub-work to full ownership, how to stay clear-headed when business feels like you're being waterboarded, and why vulnerability and networking can change everything. Larry opens up about the fear that almost ended it all, the systems that saved him, and the lessons he's learned scaling from 11 to 34 employees in just a year.

If you're a contractor chasing growth, battling burnout, or just trying to keep your head above water — this one's for you.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Larry Landwher

Facebook: https://www.facebook.com/larry.landwher.5

LinkedIn: https://www.linkedin.com/in/larry-landwher-63a798226/

Website: https://www.gvexteriors.com/

In this episode of the Mission Control Podcast, Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success

We dive into everything from core values and company culture to handling tough customers, implementing effective SOPs, and the role of extreme ownership and grace in leadership.

Adam also opens up about how his team keeps follow-up personal and genuine, why not every customer is the right customer, and what it takes to keep 85+ employees aligned and thriving.

Whether you're leading a roofing company, running a family business, or just want to hear insights on leadership, accountability, and growth—you'll take a ton from Adam's journey.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Adam Fedale:

Facebook: https://www.facebook.com/adam.fedale

LinkedIn: https://www.linkedin.com/in/adam-fedale-5540a530/

Website: https://gfedale.com/

Kyle Hoffman (Business Coach):

LinkedIn: https://www.linkedin.com/company/kyle-hoffman-llc/

Facebook: https://www.facebook.com/kylehoffmanllc

In this episode of the Mission Control Podcast, Mike sits down with Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing out of Tulsa, Oklahoma. Austin shares how he's built one of the most respected roofing companies in his market — through culture, leadership, and a deep understanding of the numbers that actually drive a business forward.

From managing chaos after major storms to refining his systems for growth and profit, Austin gets real about the challenges that come with scaling a multi-million-dollar company. He talks about building a team that thrives under pressure, balancing revenue goals with healthy margins, and keeping his focus on long-term legacy over short-term wins.

If you're serious about growing a profitable, sustainable roofing business — this episode will hit home.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Austin Fricker:

Facebook: https://www.facebook.com/austin.fricker.5

Website: https://africkerroofing.com/

Youtube: https://www.youtube.com/@a.frickerroofing