Mindf*ck

Inside Cambridge Analytica’s Plot to Break the World

By: Christopher Wylie

Narrated by: Graham Halstead

Length: 11 hrs and 49 mins

Publisher's Summary

From whistle-blower Christopher Wylie, the definitive story of the Brexit coup, the making of Bannon's America and an ongoing crime against democracy.

What if you could peer into the minds of an entire population? What if you could target the weakest with rumours that only they saw?

In 2016, an obscure British military contractor turned the world upside down. Funded by a billionaire on a crusade to start his own far-right insurgency, Cambridge Analytica combined psychological research with private Facebook data to make an invisible weapon with the power to change what voters perceived as real.

The firm was created to launch the then unknown Steve Bannon's ideological assault on America. But as it honed its dark arts in elections from Trinidad to Nigeria, 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.

He had heard the disturbing visions of the investors. He saw what CEO Alexander Nix did behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realised it was time to expose his old associates. The political crime of the century had just taken place - the weapon had been tested - and nobody knew.

©2019 Christopher Wylie (P)2019 Profile Audio

Great book spoiled by personal vendetta

Fantastic story. Should not have been so focused on authors personal relationships with the characters and more focused on the actual events.

Brilliant and Educational.

loved it. not only did the author detail what happened and how it happened, but the level of detail is sufficient for a practioner of software to reproduce the systems of SCL and their successes. the Trinidad project however is appaling.

I thought this was going to be like Ed Snowden’s book...

It really comes across as the pinnacle of woke or cancel culture. Essentially he got Cambridge Analytica cancelled.

Being gay shouldn’t have anything to do with this story, which has sooo much potential. Yet it does, at every opportunity.

There’s no balance, it’s as if he was out to personally bring down right wing politicians, constantly making snide remarks. We all know left wing politicians would never use online marketing campaigns, right?

Unless you’re really on his page....skip this one.

Extremely irritating

This is honestly an interesting read, but made frustrating by an insufferable author. He describes himself as a marmite person, which, based on some of the other reviews, must be true, because I couldn't stand him.

The first half contains interesting information, and the author speaks with what seems like frank honesty about some of his own truly awful actions. He claims to have, and to have had, left wing and progressive values, while simultaneously working tirelessly against those values for personal profit and with the misguided notion that he is some kind of data prodigy. He portrays himself as the brains behind Cambridge Analytica, but seems to take very little responsibility for what he did. He then goes on to cast himself as the hero of his own story, and also some kind of victim, somehow. The interesting parts of the book are speckled with irritating personal observations, and he tells us over and over about how he's gay and dyes his hair, as though those irrelevant features somehow redeem his character.

What really bumped this down from a 4 star to a 3 is the end of the book, which is made up of the authors recommendations for changing society, with him throwing out wisdom as if he's some kind of great thinker who we should all listen to. I do actually agree with a lot of what he says, although it has all been said before, but it really left a sour taste in my mouth to hear someone describe years of pure hypocrisy and selfishness, frame it as though he had thought he was working towards something good, and then go on to preach about ethics as if a short career in being completely unethical qualifies him to do that.

I can't really rate the narrator, but I think his delivery exacerbated my annoyance with the author. Perhaps if the author had read it himself he wouldn't have come off quite so smug.

Gripping Story of the Truth

Fascinating inside story of the way major elections are fought in cyber space

The story travels the world of the shadows where a 2% swing in an election wins all but at what cost with links to Russia, a Billionaire, the Alt Right, Facebook and Cambridge Analytica. The tale is daring and and you feel for his personal safety at times.

The epilogue discusses the need for Internet Utility standards - similar to building standards - for Personal Data. "When you walk through a door you do no need to sign a form telling you that the building may fall on you. A very well made point.

whistleblowers are the true heroes!

a good story,well narrated about the miserable ways our politics work and how easy people can be manipulated.

Thank you

I thought I had gone mad or was living in a parallel universe, never understanding how we committed economic suicide. Now I understand, this was the intention of a powerful man to create chaos in a system that was working too well for his purposes and in order for his objectives to be achieved Europe needed to fail and if he could damage America using the same tools, so much the better. Thank you Christopher for your courage and determination to reveal how like stupid sheep we follow fake news rather than seeking the truth.

Very very important. I was surprised!

I saw the great hack documentary, and read Brittany kaiser's book first. She did not place Christopher wylie in good light. So I had my doubts about this book. Even hesitated to buy it. It started out very generic, but soon became very detailed and intriguing. I was highly surprised! Turned out to be very very good! I highly recommend this. Its so important and if we don't pay attention, we are all going to suffer as nations and societies. Unless you are very rich and therefore above petty concerns like digital and human rights. Please read. Seriously.

Eyes opening story.

it's scary and sad that so many people are not aware how the tech companies can manipulate them. Everybody should read this book...

Must read for people who care about their data

Although a lot of information shared in the book can also be found in the public domain, this book gives a further depth and colour to the frauds that are being committed when it comes to elections and polls. It also offers insight into the lack of action taken by those elected in government.
One of the most poignant statements is that when fraud is detected in sports you are disqualified and stripped from medals, in politics a person proven to be fraudulent can still become a prime minister or party leader.
I would definitely love to see the software engineering profession to be held as accountable as civil engineers and other regulated professions

Great book, very eye opening

Great book. Surprisingly easy to pick up where you left off, I found myself thinking about what he was going to say next when I wasn't able to listen. Highly reccomend this book and I sent it to all my friends :)

what a great book

this is a must read if you want to find out how we are being influenced by social media companies and how they are a solving themselves of responsibility.