In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers:

• The holistic wellness solutions energizing our industry;
• Reversing the age process with bioregenerative therapies;
• Recognition and rejuvenation at the Women in Aesthetics Leadership Conference;
• The percentage of women owners and aesthetic patient demographics;
• Which classes she and her team attend at Medical Spa Show;
• About the Society for Aesthetic PAs and the aesthetic community;
• And much more!

Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes:

• The challenge and opportunity of storytelling in business;
• An overview of the actionable strategies she shares at Medical Spa Show;
• How she discovered her talent for storytelling;
• Finding and sharing the stories in organizations;
• The process of transitioning to her career as a professional storyteller;
• How the stories we tell ourselves influence our actions;
• About Hall’s books and upcoming launch;
• And much more!

Don’t miss Kindra’s keynote presentation on Friday, April 12 at Medical Spa Show 2024 as she kicks off the General Session. Register today to reserve your spot!

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes:

• Measuring for accurate square footage and construction cost analysis;
• Questions to ask yourself at the start of the real estate search;
• Avoiding the trap of too-good-to-be-true cost estimates;
• Evaluating your space for efficiency and profitability;
• Finding ADA and city regulations before building;
• Designing around your patient experience;
• Negotiating your tenant improvement allowance;
• And more!