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Publisher's Summary

Mastering Design Thinking: The Systematic Approach to Improve Considerably Your Business Success Rate

About the audioook:

Design Thinking is exponentially transforming how brands operate in a positive way. It is changing the way in which businesses develop solutions. It is a user-centric approach that makes doing business easy for both brands and clients. Design Thinking is at the heart of creative and innovative businesses. Mastering Design Thinking can change the way businesses think and helps in better understanding of the client’s need. It adds value to the business and works in the growth of businesses. The audiobook Mastering Design Thinking will help you become proficient in Design Thinking and change the way you approach your business for a higher success rate. 

Mastering Design Thinking provides an in-depth introduction of what design thinking is. It explains in detail why design thinking should be at the core of business development and how it should be a part of all business strategies. Furthermore, the audiobook also gives important tips on how to take advantage of the dynamic approach of design thinking. The audiobook Mastering Design Thinking explains everything from context mapping, designing and framing problem statements, and prototyping to idea generation, innovation, and creativity in business strategies. 

This audiobook is a step-by-step guide to becoming an expert in design thinking. It will help your business grow at a higher rate by creating innovating solutions for the problems your business faces. It is better than many books because it takes you thoroughly through the steps involved in design thinking and is applicable to all kinds of business organizations.

Fundamental learnings from this audiobook:

The audiobook Mastering Design Thinking by Max Answell will help you with:

  • Understanding what design thinking is
  • The management and implications of design thinking
  • Benefits of using design thinking for business strategy development
  • Mapping and framing problem statements
  • Brainstorming ideas and creating innovative solutions
  • Divergent and convergent thinking
  • Business Design
  • Key Variables to transform large-scale organizational transformation

The audiobook is for beginners who wish to learn the brilliant approach of design thinking, but it can also help people who possess the intermediate-level skill. The audiobook covers a diverse range of topics on Design Thinking for strategic improving the business success rate.

©2019 Max Answell (P)2020 Max Answell

What listeners say about Mastering Design Thinking

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    1 out of 5 stars
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Makes no sense at all

I spent almost 2 hrs listening to the book and couldn’t understand what this book is all about. There is no structure, no concept nothing. Just a collection of thousands of words. Very disappointed.

2 people found this helpful

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Not for Product Managers & Designers

Struggled with this book because I was looking for a quick overview of Design Thinking. While it does go deep into various topics involved with Design Thinking, I found that lots of the detail is not helpful to a product manager or designer who is looking to understand concepts in order to apply techniques. This reads more like a dissertation or research paper on the topic. Not what I was looking for.

2 people found this helpful

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Worth 100% the complimentary deal

An uneven book, which will by no means enable you to “master” design thinking.
The initial overview and many definitions are quite good but the advice on launching a business is unnecessary and a waste of time.
The performance is subpar, with a nice voice but elementary mistakes showing the reader sometimes has no idea what she’s reading — and the editor/QA is AWOL. ParadiGm?!

1 person found this helpful

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Should be call larger overview of design thinking vs mastering.

This is more overview... big picture rather than mastering. Chapter 15 starts to dive a little deeper but still very service lev

1 person found this helpful

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Way to high level with no substance

I work as a design engineer and was looking forward to learning different thinking skills, techniques, etc.. This book was written clumsily with too many big words and buzzwords. With a lack of practical examples , I get the impression this book was written by a professor with no real-world experience.
No substance or actionable learnings to be gained from this book.

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Great guidebook!

The authors do a great job of breaking down various skills and scenarios that relate to strategy and strategic decision-making. They do it in a fun and engaging way.

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Strategic planning for your business startup

It's so well described and organized in layman terms with so many great stories/examples that all who care to listen and learn much from it. In short, highly recommended

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Smart!

I needed this book for a class at IU and I received it in plenty of time for my class...plus it was exactly what I needed at a much lower cost than the bookstore...very excellent.

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One of the greatest business book.

Love this book! Great for someone who’s interested in crushing it in their next adventure or simply starting out and needing motivation to reach your goals.

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Truly decent!!

So far this book is actually what I needed. Splendid clarifications of pretty much every game possible. Best of all, it permits you to think as far as a game scholar.

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  • Jack Rhodes
  • 06-16-20

*BEWARE!*

It is amazing how all the 5 star reviews were left on the exact same day, and then no more 5 star reviews were left in the following 4 months.

I spent so long confused as to how I could find this book so bad when there we so many ‘glowing’ reviews, that by the way. don’t actually make correct reference to the topics in the book.

The performance is awful, she sounds like a robot, miss-emphasising words and getting intonations wrong all the time, it’s so hard to listen.

There’s barely any real content to this book. I’ve listened to an hour so far, and could probably not tell you more than 2 things about the book if you had me at gun point!

I’m gutted that I got fooled into wasting a credit on this, as I was interested by the topic.

16 people found this helpful

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  • Matt
  • 02-19-20

Hard to follow as an audiobook

Big advocate of design thinking but found this book difficult to digest in audio form.

3 people found this helpful

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  • Amazon Customer
  • 04-12-20

Not really much information.

Not much tangible information to action on and learn. Plenty of references from other books with little observations or use.

Good job it was on offer.

2 people found this helpful

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  • Saeed
  • 03-08-21

Incoherent book

Incoherent book. Sounds like a bunch of unrelated articles. Performance is also poor. Didn't like it at all.

1 person found this helpful

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  • Anonymous User
  • 02-01-21

Not for Experienced Designers

This is more for people trying to start Design thinking. Not for anyone experienced to develop Design thinking theory