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Publisher's Summary

AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject. 

The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management. 

The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers. 

In this course, we'll cover the following topics: 

  • Looking at your own company and its products
  • Finding and defining your potential market
  • Finding your potential customers
  • Crafting your marketing message and buyer behavior
  • How you appear to your potential market
  • Positioning your company and products in your chosen market
  • Push and pull marketing strategies and plans
  • Measuring your marketing activities 

AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course. 

A PDF follow-along manual is also included!

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2018 AudioLearn (P)2018 AudioLearn

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Excellent introduction to graduate marketing

Easy to follow and up to date material. Useful Q&A section after each chapter with a comprehensive test at the end.

1 of 1 people found this review helpful