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Marketing Management - Business School Crash Course
- Narrated by: Adam Riley
- Length: 5 hrs and 26 mins
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Publisher's Summary
AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.
The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management.
The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers.
In this course, we'll cover the following topics:
- Looking at your own company and its products
- Finding and defining your potential market
- Finding your potential customers
- Crafting your marketing message and buyer behavior
- How you appear to your potential market
- Positioning your company and products in your chosen market
- Push and pull marketing strategies and plans
- Measuring your marketing activities
AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course.
A PDF follow-along manual is also included!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about Marketing Management - Business School Crash Course
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
-
Story
- Anonymous User
- 05-13-18
Excellent introduction to graduate marketing
Easy to follow and up to date material. Useful Q&A section after each chapter with a comprehensive test at the end.
1 person found this helpful
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Overall
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- Tessa Dorning
- 06-06-19
Excellent
I am doing a degree and working full time. I spend a lot of time in the car for work which is wasted so this was a great tool for preparation for my Marketing Management exam as I was able to learn while driving.
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- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The School of Greatness
- A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy
- By: Lewis Howes
- Narrated by: Lewis Howes
- Length: 6 hrs and 39 mins
- Unabridged
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When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.
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Buy the book, not the audiobook.
- By Eric on 12-30-15
By: Lewis Howes
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
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In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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Lot of talk about a simple concept
- By Andrea on 09-05-16
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Girl, Stop Apologizing (Audible Exclusive Edition)
- A Shame-Free Plan for Embracing and Achieving Your Goals
- By: Rachel Hollis
- Narrated by: Rachel Hollis
- Length: 8 hrs and 10 mins
- Unabridged
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Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....
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girl, listen.
- By Johanna on 03-08-19
By: Rachel Hollis
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Indistractable
- How to Control Your Attention and Choose Your Life
- By: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Nothing new...
- By Erica on 12-24-19
By: Nir Eyal, and others
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The Road Less Stupid
- By: Keith J. Cunningham
- Narrated by: Keith J. Cunningham
- Length: 11 hrs and 32 mins
- Unabridged
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Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions.
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Couldn't finish it
- By Paul on 08-04-18