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Marketing Management - Business School Crash Course
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- By E. Smakman on 01-03-13
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Business Strategy
- Business School Crash Course
- By: AudioLearn Business Content Team
- Narrated by: Adam Riley
- Length: 4 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 3
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Performance4 out of 5 stars 3
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Story4 out of 5 stars 3
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Overall4.5 out of 5 stars 3,631
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Performance4.5 out of 5 stars 3,124
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Publisher's Summary
AudioLearn's Business School Crash Courses presents Marketing Management. Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.
The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing Management course. Included are both capsule and detailed explanations of critical issues and topics you must know to master Marketing Management.
The material is accurate, up-to-date, and broken down into bite-sized sections. There is a Q&A and a key takeaways section following each topic to review questions commonly tested and drive home key points. Also included in Marketing Management is a comprehensive test containing the top 100 most commonly tested questions with the correct answers.
In this course, we'll cover the following topics:
- Looking at your own company and its products
- Finding and defining your potential market
- Finding your potential customers
- Crafting your marketing message and buyer behavior
- How you appear to your potential market
- Positioning your company and products in your chosen market
- Push and pull marketing strategies and plans
- Measuring your marketing activities
AudioLearn's Business School Crash Courses support your studies, help with exam preparation, and provide a comprehensive audio review of the topic matter for anyone interested in what business students are taught in a typical business school course.
A PDF follow-along manual is also included!
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
What members say
Average Customer Ratings
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4.5 out of 5 stars
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-13-18
Excellent introduction to graduate marketing
Easy to follow and up to date material. Useful Q&A section after each chapter with a comprehensive test at the end.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 06-06-19
Excellent
I am doing a degree and working full time. I spend a lot of time in the car for work which is wasted so this was a great tool for preparation for my Marketing Management exam as I was able to learn while driving.