Make It Rain!

How to Use the Media to Revolutionize Your Business & Brand

By: Areva Martin, Donna Beech, Phil McGraw - introduction

Narrated by: Donna Beech

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime?

It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders.

In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to:

• Match your brand to the right audience and media venues
• Craft pitches producers can't resist
• Jump on breaking news shows
• Pivot and speak in soundbites like the pros
• Amplify every interview with social media
• Turn appearances into platform and become a rainmaker

Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?

Critic reviews

Areva is the first true expert to reveal these secrets about how the media works behind the scenes. This is how the pros do it ... In Make it Rain!, Areva provides invaluable advice about how to leverage the incredible power of the media to get your message out to the people who need it most.... Following her well-articulated guidelines and watching her appearances is the formula for assured success. Areva is my number one expert. She always delivers.—Dr. Phil McGraw

The thoughts and insights Areva shares in Make it Rain! are invaluable. I absolutely love when she is a guest host on The Doctors because she's smart and passionate but just as importantly, a joy to be around.—Travis Stork, MD, Host of The Doctors and #1 New York Times Bestselling Author of The Doctor's Diet

Areva Martin provides clear, smart, apply-it-now advice and effective insider tips on how to spot opportunities, amplify your message, and reach your audience. Whether your message is local or global... personal or professional, Areva will help you Make It Rain! and achieve greater success!—Dr. Jennifer Ashton, ABC News Chief Medical Correspondent

Always informative and passionate, Areva Martin shares savvy and invaluable tools to help you amplify your core message. Whether you are building your own small business, helping people via a community nonprofit, or running a corporation, Make It Rain! will help you reach your audience and create greater success.—Pat Harvey, News Anchor, CBS2

Inarticulate speaker

The author is the narrator of her own book. She is well-educated and a good writer, but she should have hired someone to read for the recording of this audio book. It is terribly distracting to hear her pronounce “recognize” as “reconnize”, “advocacy “ as “avocacyz” and “integrate” as “innagrste”. There are many more examples. Her great content is undermined by her sloppy English.

Needs pro narrator

The content was great but would have been much more listenable with a professional narrator. It was almost unlistenable.

Great Book

I loved this book because it opened my eyes to things I wasn't aware of regarding growth through social media.

Make it Rain is full of knowledge & a must read!

I listen to Make It Rain often it is helping me with whole life....Claudia Goins

This book is a game changer.

I appreciate ,Make it Rain!, because it focuses on how to make it rain. I like the analysis used especially chapters 2,6 and 7 . Areva, not only tells the story she is the story. This book is for everyone who is working on their Rain Game . I am reading this book for the fourth time. I have the audio and hard copy. My hard copy is marked up. Thank you Areva for sharing!

Unfortunately unhelpful

Most of this comprised of her working with Dr Phil and being on his show. It was like a huge plug for the Dr Phil show. No real useful information on how to create a platform or public presentation.

Thoroughly disappointed...

6 chapters in and I can't bear it anymore. The content never gets deeper than an introductory level. Perhaps the book was more relevant when it was written but if you've been promoting your business online at all in recent times, you probably won't gain much here. I had heard others highly recommend this book as a game changer, but I have not found content with that level of effect.