Make It Ours

Crashing the Gates of Culture with Virgil Abloh

De: Robin Givhan

Narrado por: Robin Givhan

“An illuminating . . . biography and cultural history” (The New York Times) of Virgil Abloh’s iconic rise to the top of the fashion industry, which embodied a groundbreaking transformation of the relationship between who we are and what we wear.

“[Robin Givhan] captures that shift with the kind of clarity and nuance that honors the late designers’ many layers. There’s never been a book like this.”—Essence

Virgil Abloh’s appointment as head of menswear for Louis Vuitton in 2018 shocked the fashion industry, as he became the first Black designer to serve as artistic director in the brand’s 164-year history. But as Pulitzer Prize-winning culture critic Robin Givhan reveals, Abloh’s story encompasses so much more than his own journey.

Using Abloh’s surprising path to the top of the luxury establishment, Givhan unfolds the larger story of how the cloistered, exclusive fashion world faced a revolution from below in the form of streetwear and designers unafraid to storm the gates—how their notions of what was luxury simultaneously anticipated and upended consumer preferences, and how a simple T-shirt held as much cultural power as a haute couture gown. As Givhan relays, Abloh rose during a time of existential angst for a fashion industry trying to make sense of its responsibilities to a diverse audience and the challenges of selling status to a generation of consumers who fetishized sneakers and prioritized comfort. The story of how that moment came to be, and how someone like Abloh—who had no formal training in pattern-making or tailoring—could come to symbolize and embody the industry’s way forward, is the story at the heart of this book.

Make It Ours is at once a remarkable biography of a singular creative force and a powerful meditation on fashion and race, taste and exclusivity, genius and luxury. With access to Abloh’s family, friends, collaborators, and contemporaries, and featuring a cast of fascinating characters ranging from visionary Black designers like Ozwald Boateng to Abloh’s mercurial but critical employer and mentor Kanye West, Givhan weaves a spellbinding tale of a young man’s rise amid a cultural moment that would upend a century’s worth of ideas about luxury and taste.

©2025 Robin Givhan (P)2025 Random House Audio

Reseñas de la Crítica

“Toggling between biography and cultural history, Givhan . . . offers an illuminating analysis of [Virgil] Abloh’s middle-class, first-generation American upbringing, one that suggests his quiet confidence and seeming unflappability were deliberately cultivated.”—The New York Times

“Legendary . . . incisive and unflinching . . . One of [Givhan’s] gifts is the acute power of observation.”—SSENSE Magazine

“Many journalists can vividly describe what’s around them, but only the most talented can identify—in pretty much any public figure, any public event—worlds of meaning that the rest of us miss. That’s what Robin Givhan . . . does in her new book, Make It Ours.”—Frank Bruni, The New York Times