Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now.

In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026.

We cover:

• Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+
• The biggest mistakes MSPs make with Google tools that kill momentum
• Quick wins and playbooks to make your Google Business Profile a consistent lead generator
• How to evolve your Google strategy as AI Overviews and zero-click searches change the game
• The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days

Whether you're struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads.

Host: Paco Lebron Podcast: MSP Unplugged – The place to learn how to run your MSP.

🔗 Resources from Nate Freedman: • MSP Sites: https://mspsites.com • Tech Pro Marketing: https://www.techpromarketing.com • MSP Lead Generation Services: https://www.techpromarketing.com/services/msp-lead-generation-services/

Tune in every week for real talk on running and growing your MSP. You can watch the full video episode on YouTube.com/MSPUnplugged. Like, subscribe, and hit the notification bell so you never miss an episode!

Don't forget to grab your tickets for TechCon Unplugged Chicago – Sept 17-19 at TechConUnplugged.com

Thank you for listening — we'll see you next time on MSP Unplugged.

Pierre Anyansi of Any IT Support sits down with us to talk about his journey from network security engineering to founding a boutique IT company focused on proactive support, secure remote solutions, and helping small businesses grow through technology. We explore the "farming technology" philosophy, balancing home and business clients, turning education into prevention, and fortifying your own operations while supporting others. A raw, relatable conversation full of real-world lessons for MSP owners and IT pros working with smaller or regional clients.

Tune in every Week. You can catch us Video podcast on Youtube.com/MSPUnplugged. Like, Subscribe and hit that notification button to be notified whenever a new episode is available. You can also take us on the go with your favorite podcatcher app show notes.

Don't forget get your tickets at TechConunplugged.com

Thank you for listening and we will see you next time on MSP Unplugged.

Co-host Rick Smith drops in for a reflective deep dive: Recent pivots that reshaped his MSP (and why some changes hurt before they helped), key lessons from the past year, and his no-BS predictions/advice for MSPs finishing Q1 strong and crushing the back half of 2026. If you're debating a big shift in your business—pricing, tools, culture, or strategy—this one's loaded with actionable takeaways from the trenches.

Tune in weekly on https://youtube.com/mspunplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app.

Don't forget tickets for TechConUnplugged at https://techconunplugged.com.