In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.

Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯

What You’ll Learn:

- Who TikTok Shop is really for

- How TikTok content boosts Amazon conversions

- Why TikTok Shop isn’t just a trend—it’s a retail shift

- The #1 mistake sellers make when expanding to TikTok

- How much you need to budget to actually succeed

- What AI agents + creators mean for the future of eCommerce

Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

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Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Timestamps:

00:00 Introduction to TikTok Shop's Impact on Amazon

00:41 Meet Ian Page

01:53 Diving into TikTok Shop Strategies

02:53 Understanding the Ideal Products for TikTok Shop

05:21 Challenges and Solutions for TikTok Sellers

08:04 The Power of TikTok's Algorithm

14:18 Building a Brand Ambassador Program

17:32 The Importance of Patience in Brand Building

25:43 The Halo Effect of TikTok on Amazon Sales

27:18 The Viral Video Effect

27:59 Navigating TikTok Shop for International Sellers

30:47 Comparing TikTok Shop and Amazon Fees

34:33 When to Expand Your Brand to TikTok Shop

38:29 The Future of AI in E-commerce

42:52 Bold Predictions for TikTok's Future

47:12 Conclusion and Final Thoughts

📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.

📬 Join the Newsletter - https://lwn.news

🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.

They break down:

- Lessons from building seller tools over the last 5 years

- How LLMs and AI agents are redefining eCommerce automation

- Why most Amazon tools are reactive and what to do instead

- The real AI revolution coming for sellers, agencies, and developers

- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.

🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com

👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google

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This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Chapters

00:00 Meet Jakob Wolitzki

03:11 Datao Copilot App Demo

08:16 Amazon Fees Revealed!

12:51 Red Ocean Growth Secrets

15:36 AI Bubble in Amazon 🫧

18:33 LLMs & Data Analysis Breakthrough

21:28 Automation Pitfalls for Sellers ️

24:23 Top Tools & Services 2025

27:33 Prompting Skills for Better AI

30:46 AZ Rank Sponsor Spotlight

34:41 Think Tank AI Project

37:35 How AI Rewires Your Brain

41:18 SOPs with AI Tools ️

44:09 Amazon’s New API Explained

47:32 Future Changes for Sellers

AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.

✅ You'll learn how to:

- Use AI to improve onsite search and 4x search-driven revenue

- Build AI-powered upsells and cross-sells like Amazon

- Create a RAG database to reduce hallucinations in customer service

- Find and segment your highest-LTV customers using smart AI signals

- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM

- Turn AI into a creative team: from email to content to chatbot to product research

Plus:

- How Steve built a fully automated cigar rating app in 2 days

- What Shopify store owners should stop ignoring right now

- Why “no-code” tools may be holding you back

- Pro prompt tips to get better output from ChatGPT and Claude

- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)

This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.

📣 Join the conversation and get our best content weekly: https://lwn.news

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

00:00 AI Changing Everything

04:15 Gemini Workflow Demo

07:51 Cigar App in 2 Days

11:07 AI Search Power

14:01 Fixing Search Results

17:29 AI for Cross-Selling

20:37 Virtual Bundle Tricks

23:39 Find Your Top Buyers

27:10 AOL Account Surprise

33:37 Prompting Like a Pro

36:56 Scroll-Stopping Thumbnails

40:09 Qualify Leads Fast

43:16 ADA Lawsuit Warning

46:35 What Is NotebookLM?

50:37 SEO Press Release Tip

54:25 How to Contact Steve