In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.

Discover what product types are crushing it, what niches are wasting their time, and the one thing most sellers get completely wrong about TikTok. Ian also reveals how TikTok’s top-of-funnel ad model with a built-in shopping cart is changing the game, why the halo effect is stronger than you think, and how to know if your brand is ready. Whether you’re at 7 figures or just getting started, this episode delivers blunt, honest guidance for deciding if TikTok Shop is your next revenue channel. 🎯

What You’ll Learn:

- Who TikTok Shop is really for

- How TikTok content boosts Amazon conversions

- Why TikTok Shop isn’t just a trend—it’s a retail shift

- The #1 mistake sellers make when expanding to TikTok

- How much you need to budget to actually succeed

- What AI agents + creators mean for the future of eCommerce

Guest: Ian Page CEO of Bullseye Sellers (Amazon + TikTok agency) https://bullseyesellers.com/

___________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Timestamps:

00:00 Introduction to TikTok Shop's Impact on Amazon

00:41 Meet Ian Page

01:53 Diving into TikTok Shop Strategies

02:53 Understanding the Ideal Products for TikTok Shop

05:21 Challenges and Solutions for TikTok Sellers

08:04 The Power of TikTok's Algorithm

14:18 Building a Brand Ambassador Program

17:32 The Importance of Patience in Brand Building

25:43 The Halo Effect of TikTok on Amazon Sales

27:18 The Viral Video Effect

27:59 Navigating TikTok Shop for International Sellers

30:47 Comparing TikTok Shop and Amazon Fees

34:33 When to Expand Your Brand to TikTok Shop

38:29 The Future of AI in E-commerce

42:52 Bold Predictions for TikTok's Future

47:12 Conclusion and Final Thoughts

📌 Subscribe for weekly interviews with top Amazon and eCommerce experts.

📬 Join the Newsletter - https://lwn.news

🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.

They break down:

- Lessons from building seller tools over the last 5 years

- How LLMs and AI agents are redefining eCommerce automation

- Why most Amazon tools are reactive and what to do instead

- The real AI revolution coming for sellers, agencies, and developers

- How DataDoe lets sellers talk to their Amazon data like ChatGPT Plus, they touch on Amazon API evolution, automation pitfalls, competitive advantage, and what's actually coming next for serious sellers in the AI era.

🎁 Special Offer: Get 30% OFF DataDoe for 3 months using code NORM30 at https://datadoe.com

👉 Stick around to hear Jacob's wild story from Prosper Show, Norm’s macro-nerd Excel story, and how to avoid shiny-object syndrome when building a tech stack in 2025. Collective Mind Society: collectivemindssociety.com 🔔 Subscribe for more cutting-edge eCommerce insights every week: Lunch With Norm YouTube Channel 📩 Join the Weekly Newsletter: lwn.news 🎙️ Podcast on all platforms: Spotify, Apple, Google

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

Chapters

00:00 Meet Jakob Wolitzki

03:11 Datao Copilot App Demo

08:16 Amazon Fees Revealed!

12:51 Red Ocean Growth Secrets

15:36 AI Bubble in Amazon 🫧

18:33 LLMs & Data Analysis Breakthrough

21:28 Automation Pitfalls for Sellers ️

24:23 Top Tools & Services 2025

27:33 Prompting Skills for Better AI

30:46 AZ Rank Sponsor Spotlight

34:41 Think Tank AI Project

37:35 How AI Rewires Your Brain

41:18 SOPs with AI Tools ️

44:09 Amazon’s New API Explained

47:32 Future Changes for Sellers

AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.

✅ You'll learn how to:

- Use AI to improve onsite search and 4x search-driven revenue

- Build AI-powered upsells and cross-sells like Amazon

- Create a RAG database to reduce hallucinations in customer service

- Find and segment your highest-LTV customers using smart AI signals

- Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM

- Turn AI into a creative team: from email to content to chatbot to product research

Plus:

- How Steve built a fully automated cigar rating app in 2 days

- What Shopify store owners should stop ignoring right now

- Why “no-code” tools may be holding you back

- Pro prompt tips to get better output from ChatGPT and Claude

- What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)

This episode isn’t about the theory of AI, it’s a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.

📣 Join the conversation and get our best content weekly: https://lwn.news

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

00:00 AI Changing Everything

04:15 Gemini Workflow Demo

07:51 Cigar App in 2 Days

11:07 AI Search Power

14:01 Fixing Search Results

17:29 AI for Cross-Selling

20:37 Virtual Bundle Tricks

23:39 Find Your Top Buyers

27:10 AOL Account Surprise

33:37 Prompting Like a Pro

36:56 Scroll-Stopping Thumbnails

40:09 Qualify Leads Fast

43:16 ADA Lawsuit Warning

46:35 What Is NotebookLM?

50:37 SEO Press Release Tip

54:25 How to Contact Steve

Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales. In this episode, we break down: - What the 55/75 split really means for your visibility

- How A9, Cosmo, and Rufus impact your title strategy

- What NOT to do with keywords, titles, and bullet points

- How to speak to both humans and the algorithm

- Ranking secrets Amazon doesn’t want you to know

Brian also shares insights into:

- How to test and adapt your titles with flat files

- Where Amazon is actually pulling information from

- Why your listing might not be optimized even if it ranks

- How Amazon decides who shows up in Rufus search results

Plus: Learn why mastering buyer personas, click-through rate, and conversion signals can help you rank higher and sell more—without wasting ad spend.

👀 Want to know how to rank #1 on Amazon in 2025?

This episode is your blueprint.

Chapters

00:00 Amazon SEO Secrets

00:53 Meet Brian Johnson

02:53 Events + Free Resources

06:12 Amazon Title Split Begins

10:12 Why It Even Matters

12:16 Boost Ranking with Titles

25:57 AI Tools for Listings

30:29 55/145 Title Strategy

33:11 Quick Title Fixes

34:28 Brand Name in Title?

35:56 Title Writing Tips

37:36 Rank Ready Giveaway

39:25 Prepping for Q4

43:01 Flat File SEO 46:29 Cosmo + Rufus Explained 52:18 Human vs AI SEO 57:16 Final Title Tips

59:02 Seller Q&A Session 01:08:59 Final Wrap-Up ______________________________________ This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________ Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/

Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.

In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppers—and how sellers can stay ahead by optimizing listings with real buyer intent in mind. ______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

👉 You’ll learn:

- What Cosmo really is (hint: not an algorithm)

- How Rufus works with Cosmo to serve product recommendations

- Why Amazon removed the Q&A section—and what it means for your listing

- How to optimize your backend and A+ content for AI-powered discovery

- The three personas every listing needs to reflect

- How pricing psychology and long-tail keywords affect Cosmo indexing

- What mistakes 90% of sellers are making in their backend fields

- Practical tips to align your listing and ads with Amazon’s AI systems

- The tool that shows what your images actually say to the algorithm

🔧 Plus: Oana shares a strategy to create “customer personas” that align with Cosmo’s buyer behavior analysis—and reveals how to audit your listings using data, not guesswork.

Timestamps

00:00 Intro

02:22 What Is Cosmo AI?

03:33 Amazon Optimization in 2025

04:45 Keyword Signals Cosmo Reads

05:09 How Cosmo Ranks Products

12:26 Pricing Secrets for Visibility

15:18 Targeting with Amazon Data

18:10 Optimize for Cosmo + Rufus

24:18 Winning Images + FAQ Strategy

28:56 Photo Tips for Rankings

32:54 Rank on Google via Cosmo?

36:20 Ultimate Listing Checklist 2025

42:08 Build Accurate Buyer Personas

49:29 Grow Through Seller Community

55:14 Final Tips

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.

Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.

What You'll Learn in This Episode:

- Why press releases are still king for white hat SEO

- How to safely build backlinks to your Amazon listings

- The “Pinterest Method” to boost SEO for ecommerce

- Using Reddit Answers & Quora to dominate LLMs

- How Amazon sellers can get indexed by Google faster

- Leveraging tools like SparkToro, Google Docs, and IFTTT

- Why most SEO advice is outdated (and what to do instead)

- Dan’s secret $500 backlink strategy for Amazon sellers

🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm

Chapters

00:00  White Hat Backlink Secrets

04:17  Rank Amazon Listings on Google

07:38  Social Profiles = Backlinks

10:46  Plant Your Flag on Blogger & Tumblr

13:52  Fiverr SEO Gigs: Worth It?

17:55  Avoid Junk Links at All Costs

21:01  Backlinks via Scholarships?

30:09  How to Index in LLMs

33:24  LLMs.txt vs Robots.txt

36:50  Reddit Answers = SEO Gold

40:45 Use a Website Newsroom

44:08 Evergreen Press Release Strategy

48:00  Google Prioritizes News First

52:06  Google Docs = SEO Weapon

55:12  No-Follow Links Still Help?

59:51 Connect with Dan on LinkedIn ______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: AZRank - https://azrank.com/#freequote

AZ One Step - https://www.amzonestep.com/

Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Flat World Network - https://flatworldnetwork.com/

Marketing Misfits - https://marketingmisfits.co/

In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.

The secret?

TikTok Live.

We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.

✅ Learn the secret to TikTok Live selling

✅ Why your first 30 seconds can make or break your stream

✅ How to deal with trolls, engage customers, and build real loyalty

✅ Behind-the-scenes of a multi-studio livestream setup

✅ Why Real Man Apparel offers 36 size combinations — and why that matters

✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.

🛒 Visit Real Man Apparel: rmac.store

💡 Want more expert tips? Subscribe to Lunch with Norm and never miss a beat.

Chapters

00:00 TikTok Live Business

02:46 Amazon Influencer Struggles

05:37 Why Mods Matter

08:25 Compression vs. Sweat Sales

11:24 Handling TikTok Trolls

14:57 Cash Crisis to Comeback

18:01 TikTok Live Gear Setup

21:06 Affiliate Setup Checklist

24:36 Order Tracking Tools

27:51 TikTok Sales Secret

31:07 How Long to Stream?

34:19 Shopify + Branded Search

37:30 Stand Out With Quality

41:00 Real Customer Loyalty Tips

44:15 TikTok Live Teasers

47:36 Biggest Live Mistakes

51:06 Sub-Brands for Growth

54:06 Give Back + Learn More

______________________________________

This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/ ______________________________________

Sponsors:

Sellerboard - https://sellerboard.com/?p=02091

AZ Rank - https://azrank.com/#get-quote

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0

Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL

Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm

Email isn’t dead but your inbox deliverability might be.

Use code:WEBINAR25 for 25% off on all the Warmy subscriptions https://www.warmy.io/

In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidden traps most brands fall into from domain reputation to DMARC, SPF, and DKIM settings and explains how AI-powered email warm-up strategies can revive your campaigns. 🎯 Whether you’re an Amazon seller, SaaS founder, or eCommerce brand, this episode delivers tactical insights to help you reclaim your inbox placement and boost revenue by up to 44%. We also uncover shocking results from testing our own email list… and it wasn’t pretty.

👇 In this episode, you’ll learn:

- Why your emails aren’t landing (even if you think they are)

- How to protect your domain from being flagged or spoofed

- When to use dummy domains and subdomains

- Why cold emails fail with Mailchimp and Klaviyo

- How AI is transforming email deliverability

- Tools and workflows that actually work (Warmy, AnyBiz, and more)

- Why email is still the highest ROI channel in 2025

Timestamps

00:00 Boost Revenue with Email

02:37 Open Rates Dropping?

06:30 Stuck in Spam Folders

09:49 Amazon Seller List Hacks

13:15 Gmail Reputation Risks

16:24 Cold Emailing Rules

19:30 Why Old Domains Win

23:11 Campaign Setup Walkthrough

26:16 $ Millions from Email

28:54 AI-Powered Email Warm-Up

32:11 95% Deliverability Tips

35:54 Best Email Tools 2025

38:44 Meet Warmy (Spam Fix)

42:15 Amazon Insert Tricks

45:33 Domain Age = Trust

______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/

______________________________________

Sponsors: Sellerboard - https://sellerboard.com/?p=02091

ConnectCash - https://connectcash.io/

Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa

Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0 Flat World Network - https://flatworldnetwork.com/

HONU Worldwide - https://honuworldwide.com/

Marketing Misfits - https://marketingmisfits.co/

Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL