• Location is (Still) Everything

  • The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
  • By: David R. Bell
  • Narrated by: Tom Parks
  • Length: 6 hrs and 38 mins
  • Unabridged Audiobook
  • Categories: Business & Careers, Marketing & Sales
  • 4.1 out of 5 stars (18 ratings)
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $17.49

Buy for $17.49

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online.

Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This audiobook is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.

©2014 David R. Bell (P)2014 Brilliance Audio, all rights reserved.

What listeners say about Location is (Still) Everything

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    10
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    7
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.