Little Black Stretchy Pants

Narrated by: Chip Wilson
Length: 10 hrs and 44 mins
4.5 out of 5 stars (241 ratings)

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Publisher's Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great. 

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd
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A unique perspective.

Very cool story that reminded me of Shoe Dog with more cultural lessons. Very cool that it was also narrated by Chip and his family!

4 people found this helpful

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Chip is an Excellent Product Man

So interesting-Chip made a great product using unorthodox marketing. This combination made a world wide positively recognized company. He blazed the way for people and product to grow in ways that were beneficial to both. Loved it!!! Financial and/or creative minds will enjoy this book.

1 person found this helpful

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Score settling second rate business advice

I wanted Chipp's insights into Athleisure, I got Chipp's self serving opinions on corporate governance.

2 people found this helpful

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Awesome Founder

Chip seems like an amazing guy! I have so much respect for visionary creative founders, especially one’s like chip that build a business for all the right reasons. If only more businesses operated with the Lululemon ethos the world could be truly amazing.

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Entertaining but revisionist in places

I’ve listened to this twice, so I found the history, the journey and some of the lessons very interesting. In particular, the idea that it is truly possible to keep a unique vision and core values driving a large scale entity is unusual, as those things typically get lost or are not truly supported top to bottom.

On the 2nd listen I did not really like that the book had been revised with updates of Chip’s career .. it seemed like a “chip on the shoulder” move. I’d say it is certainly worth a listen if you are interested in the early history of the company, but as the book goes on, take it with a grain of salt. As Chip asks at one point “Am I the weird uncle in the room?” I think so. But that’s kind of what makes it more interesting. Can a weird uncle really run a multi billion$ entity. The lessons of why could not make it possible are good ones.

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Very engaging

This was a great book to listen to for many reasons. Very relatable to my life, and now being an educator at lulu myself, I am able to understand the foundation of how this amazing company became who it is. Chip is very honest and upfront. It is hard to find people who are ok with telling the past knowing it wasn't perfect.

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Real life real story.

Such an amazing and honest story. Might be one that I come back to many times

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One of the best business and life of greatness books ever

What a great read. Chip is an inspiration and has lived an incredible life. He opens up in an authentic and vulnerable way. I can’t imagine how anyone wouldn’t be able to take a ton of learnings out of this book. Highly recommend!

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This is not comedy

I should have known from the subtitle: little black stretchy pants.
Simply NOT that interesting.
Lesson learned.

1 person found this helpful

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Read this book! Inspired a new goal

Great read. Incredible insight. Politics suck.

New Goal: Be a mentee of Chip Wilson!

Thank you, Chip!

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  • B.D.
  • 04-06-20

Learned so much reading this

Loved this book. At par with the likes of Shoe Dog in my opinion, a top class autobiography. He is authentic, honest, doesn't hold back. Many golden nuggets and valuable advice for entrepreneurs. Also loved that he shares his list of favourite business books, allowing me to know what to listen to next.

1 person found this helpful

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  • Troy
  • 01-06-20

loved it!

very insightful, educational and inspiring!

I liked the personal touch about his life and how he found a work life balance

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  • Jamie
  • 04-22-19

Culture is everything

Thoroughly enjoy and rate this book. It’s definitely in my top ten business reads. Fantastic to learn about the journey from single product to going public as well as the challenges that come along with that. Chip’s unwavering dedication to his mission and people is admirable. I really recommend this book to anyone who not only wants to start a business, but change the world.

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  • Anonymous User
  • 06-10-20

Amazing Insight - Could not stop listening!

A review can not describe how good this Audiobook is. This audiobook was made even better as Chip Wilson was the one who narrates it, so you can truly understand how passionate he was about Lululemon as he articulates his emotions through the book. I felt as if the story was being told to me, like Chip was a friend.

A true insight into the growth of a company and owning and industry with no stone left unturned. Chip divulges into everything about his brand, from business models to property development and touches on books to read for leadership, cultural and personal growth. He informs you about his intentions and even his mistakes he has made along the way and how they affected his brand and his personal affiliation down the road.

A truly inspirational listen for any entrepreneur or aspiring brand builder. I could not recommend this book any more!

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  • Melody
  • 03-09-20

A terrific behind the scenes insight...

This book took me a little while to get into, but as it kept going, I was hooked. Whether you're an entrepreneur or a corporate, you'll relate to the challenges of a founder determined to keep his company's mission alive through changing executive and board movements.

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  • Yuri Gricheno
  • 01-11-19

Amazing book, written by an outstanding visionary leader

Chip opens his heart to tell us not only about his professional experience and success as a leader, but to help younger like minded entrepreneurs and professionals to avoid mistakes he made and bad choices he may have took.

It definitely helped me keep dreaming and putting my effort on creating an outstanding brand that values people and culture.

Yuri Gricheno