Lights, Camera, Impact

Storytelling, Branding, and Production Tips for Engaging Corporate Videos

By: Tony Gnau

Narrated by: Tony Gnau

Uncover and reveal your company's stories to create great results-using corporate videos.

Whether you are in marketing or internal communications, it's crucial to tell your company's story in a digital media world that can't get enough video content. But what video content actually creates a connection and an impact with your audience?

Three-time Emmy Award-winner Tony Gnau wrote Lights, Camera, Impact to help you produce better videos that get your message across every time. Make every video-production dollar count with his short storytelling tips for digital marketing and internal communication professionals. You'll learn DIY shooting suggestions for work you do without the video pros. This guide gives you the insights from top thought leaders in corporate communication in order to create a solid video-marketing plan.

You'll discover:

• The core videos for video marketing success, including "About Us" videos
• The best marketing strategy to ensure customers watch videos and take action
• What to do before and after video production is complete to maximize results
• How to add music for impact and making the most of client testimonials
• When a DIY video is the best media choice, like when your audience opposes big companies or you're a small business

Whether you're making a DIY video inside your company or hiring a production company to create it, Lights, Camera, Impact will enhance your video skills so you'll be certain your messages are hitting home. Get your copy today!

©2022 Anthony Gnau (P)2022 Anthony Gnau

Tony loves his work!

You can tell how much Tony Gnau loves what he does by listening to him narrate this book! He’s so excited about sharing what he has learned over the years with those of us who are interested in making better videos for our organization. He relates the stories and tips in a way that is natural and easy to digest. He covers a lot of ground in this book but it always feels like he is keeping the pace up (not rushed though) and not overdoing it on any of the topics.