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Publisher's Summary

What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.

In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.

Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.

Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton

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  • Alan M.
  • 01-13-16

Excellent and inspiring

Great narration and story, I'm not a United fan but while the book is mainly centred around United it is the ethos, actions and learning curve that got my attention. Seeing the bigger picture and getting the best out people worth investing in.

2 people found this helpful

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  • geoff
  • 10-03-15

a really good read

a great read,more of an insight to what makes sir Alex tick, really enjoyed it

4 people found this helpful

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  • Mr Christopher Boyd
  • 12-05-20

Interesting book if you like football, not particularly useful as a management book

Gives a great account of how Alex Ferguson forged his remarkable career and built the excellent Man Utd teams of the 1990s and 2000s. If you’re interested in football in that era, you’ll enjoy this book. It gives some great insights into how he achieved excellence within his teams. However, as a management book (which the title suggests) there are not many useful takeaways for the reader. Not much attempt is made to package up context specific stories into messages other aspiring leaders could apply in how they lead their teams, deal with crisis, etc. In addition, the epilogue is quite strange as it attempts to link the management and evolution of Man Utd to start ups in Silicon Valley. I felt that this was a bit far reached and not very convincing. There’s also a bit too much unrestrained hero worship in the epilogue for my liking. Still, as a book about English football over the past 30 years, it’s great. If your interested in learning more about that subject and then I recommend it to you.

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  • sam logan
  • 05-20-20

very good

great read, acts as a second autobiography rather than a business book. really enjoyed it.

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  • Niall K.
  • 11-21-19

Brilliant

Leadership 101. tactical and brilliant. A must read for anyone looking to enhance their leadership skills

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  • Elizabeth Juner
  • 06-05-19

great listen for any man utd fan

a great listen to the man behind the team and to find out how he ticks. great book to listen to.

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  • gavin
  • 11-02-15

Typical Ferguson Arrogance

This is nothing we haven't heard before from ferguson if I'm being honest. It's a story of how he managed United no more.
Interesting as it may be if you've never read one of his before this book will not serve to educate anyone other than the aspiring football team manager. rarely does he talk about a combined effort or give credit to players and staff that got him were he is.
It's all about him.
The last chapter is a mystery also.

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  • Leonard Safo Antwi
  • 12-16-20

Intriguing listen

As an avid United fan, this audiobook took me back to many moments I remember from the past and provided an alternative view of events. Some interesting points highlighted by SAF, that were noteworthy but nothing revolutionary. However, the anecdotes and stories provided with these points is what really made the book. Excellent narration of the book as well - from a Scottish narrator obviously! Enjoyed the listen.

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  • Anonymous User
  • 08-20-20

enjoyable

loved it. very well written and even read beautifully ❤️. great listen, performed very well

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  • T. M. James
  • 08-10-20

Solid 4 star, great insight from Ferguson

Truly a world winner. A great story which is succinct and precise narrated by a Scot similar in sounding to Ferguson. What does it truly take to manage a wining side for 20 years plus, he shares his lessons and conduct and even if you are not a football fan the football stories are compact allowing anyone to enjoy. With the lessons behind the stories meaningful for all. Great listen solid 4 stars.

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  • Vik
  • 03-23-20

Great book from the Boss

This books does highlight some of the qualities that make you a great leader. Its a good listen for people in leadership positions and how to inspire and work with a team, Would recommend.

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  • Sean
  • 03-18-16

A true knight

A absolute pleasure to learn from a great, his intuitive ideas and plans created impressive history. however the epilouge destroyed such a story.

1 person found this helpful