Leading

By: Alex Ferguson, Michael Moritz

Narrated by: Alex Ferguson, James Macpherson, Simon Slater

What does it take to lead a team to world-class success over a sustained period of time?Sir Alex Ferguson is one of the few leaders who truly knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies and helped grow Manchester United into one of the biggest commercial brands in the world.

In this inspirational and straight-talking new book, Sir Alex reveals the secrets behind his record-breaking career.

Leading is structured around the key skills that Sir Alex values most highly. It includes subjects we immediately associate with his managerial style: Discipline, Control, Teamwork and Motivation. But it also addresses subjects that are less obvious but no less important when seeking success: Delegation, Data Analysis and Dealing with Failure.

Written with the investor Sir Michael Moritz, a longstanding friend of Sir Alex, Leading is packed with insight, wisdom, humour and honesty. The individual stories inevitably concern themselves with football, and the phenomenal success that came along the way, but the lessons can be applied by anyone. Whether you run a business, teach in a classroom, or work in a small team, Leading will help you become a better leader.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

Download the accompanying reference guide.©2015 Sir Alex Ferguson & Sir Michael Moritz (P)2015 Hodder & Stoughton

A must for those fascinated with leadership

I liked that the narrator was Scottish, gave the book an authentic appeal like Sir Alex was reading the chapters. Nice insight into why Man Utd were so successful under AF leadership.

Exceptional leader

Truly a masterfully written book a must read & listen for everyone from every walk of life