Your audiobook is waiting…

Lead Right for Your Company's Type

How to Connect Your Culture with Your Customer Promise
Narrated by: Tom Parks
Length: 7 hrs and 36 mins
Categories: Business, Leadership
4 out of 5 stars (1 rating)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem.

Success starts with knowing the kind of business you're really in. Lead Right for Your Company's Type argues that every enterprise falls into one of four categories as dictated by their customer promise: customized (e.g. ad agency), predictable and dependable (e.g utility company), benevolent (e.g. educational institution), and best in class (e.g. high-tech company like Apple). When leadership practices fit the customer promise and company type, the organization thrives. But apply the wrong practices and the mismatch pulls the enterprise apart. Example after example exposes the fallout:

  • A small arts college destabilized by top-down rules designed for a predictable and dependable company
  • A mid-tier retail chain derailed by leadership demands for superior products instead of reliably low prices
  • A software giant brought to its knees by prioritizing profits over innovation

Insightful and practical, the book's proven tools and five-step process will help you diagnose your organization's ills - and stop them at their source.

©2017 William E. Schneider (P)2017 Brilliance Publishing, Inc., all rights reserved

What members say

Average Customer Ratings

Overall

  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sunil Hareendran
  • Sunil Hareendran
  • 06-17-18

culture drives behaviour

adopting the right culture and keeping it in balance is key to sustain a robust enterprise performance.