If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Alex Mandossian sold 87 copies of his book and made $2.5 million from it, which is either the best argument for publishing a book or the best argument against caring about sales numbers (or both).

I've known Alex for years, and what makes him fun to talk to is that he'll just say the thing most authors won't admit: the book was never the product. It was the thing that got him in the room. He gave signed copies away on stages across six continents and every single one of his high-ticket consulting clients mentioned the book before they hired him. Not because it was a bestseller (600 copies sold, total, across two books) but because having it made him the guy who literally wrote the book on his thing.

Alex calls a book a "credentializer," which is not a word, but it should be. He also has a collection of one-liners he calls Alexisms that are annoyingly quotable. We get into all of it — how he turned one book into years of content, why he thinks most authors completely misunderstand what a book is actually for and what happens when you stop chasing sales and start using your book as the best business card that's ever existed.

In this episode:

• How 87 copies sold turned into $2.5 million in revenue (and why the math makes more sense than you think)
• Why every single high-ticket client referenced the book before saying yes
• What happens when you give signed copies away on stages instead of trying to sell them
• The Alexisms — and why deceptively simple one-liners are a branding strategy
• Why most authors are obsessed with the wrong metric

Want to find out more about my hybrid book publishing company, Legacy Launch Pad? Click here. Want to discover how entrepreneurs get seven-figure returns on their authority-building books? Click here. Want to apply to work with us? Here's where you go.

And if you just want to know more about me, visit my website or connect with me on LinkedIn or Instagram.

Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

After more than five decades in Hollywood—as an actor, teacher and mentor to stars like George Clooney and Michelle Pfeiffer—Richard Lawson had nothing left to prove. But when he wrote The Artist’s Roadmap: Navigating Your Career in SHOW Business, he discovered there was still something left to say. The book didn’t just summarize his life’s work—it reawakened it.

In this conversation Richard and I talk about how turning his philosophy into a book became an act of renewal. He shares how a revelation during a college musical set him on his path, how surviving a plane crash taught him to trust his intuition and why writing this book became his way of passing the torch to the next generation of artists.

Episode Highlights

• The revelation that changed his life in 1969 and why he still feels “led” by that same force today
• The dialogue between his two inner voices—his spiritual guide “Richard” and his creative alter ego “Tricky Dick”
• How surviving a plane crash reshaped his sense of purpose and intuition
• Why The Artist’s Roadmap is both a guidebook for actors and a manifesto for anyone pursuing a calling
• His three-part formula for success in show business: politics, personality and craft
• How decades of teaching Hollywood legends shaped the lessons that fill the book
• What it means to be a “dream whisperer” and how he helps others rediscover their purpose
• The new wave of creativity the book inspired: a Substack, a memoir and a series of children’s books
• How he’s using publishing as both a platform and protection in an age of algorithms and cancel culture
• His vision for building an ecosystem that unites storytelling, entrepreneurship and service

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

When we published Right for the Role, I figured John would sell a few books, make some actors cry and call it a day. I was wrong.

John is a four-time Emmy-winning casting director who spent decades casting ER, The West Wing and Shameless, and his memoir didn't just tell that story—it completely rewired his creative life at 78. The book sparked a podcast, packed acting schools, landed in the Studio City Barnes & Noble window and somehow made him Instagram-famous (his words, not mine). He's now directing plays in New York and reconnecting with collaborators he hadn't spoken to in years.

What I wanted to talk to John about is what it's like to spend your entire career shaping other people's performances and then, in your late seventies, step into the spotlight yourself for the first time. He gets into what it took to drop the privacy he'd protected for decades, what it's like to relive your life with a co-writer on Zoom and why the Smoke House book signing turned into something closer to an LA industry reunion than a reading. He also swears he "discovered no one," which—if you know anything about the casts of ER or The West Wing—is one of the more generous lies I've heard on this podcast.

The thing he said that stuck with me: the book didn't give him a new life. It gave him his old one back.

In this episode:

• How Right for the Role turned into a podcast, a tour and a creative second act at 78
• The Smoke House signing that became an industry reunion
• Why he insists he "discovered no one" (he's being modest)
• What it's like to publish your first book in your seventies and go viral for it
• Why he says the book gave him his old life back, not a new one

Want to find out more about my hybrid book publishing company, Legacy Launch Pad? Click here. Want to discover how entrepreneurs get seven-figure returns on their authority-building books? Click here. Want to apply to work with us? Here's where you go.

And if you just want to know more about me, visit my website or connect with me on LinkedIn or Instagram.

Remember, if there's anyone in your life whose wisdom you deeply admire, or who you know could be considered an authority in their field if they were better known, share this show with them.