Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm.

Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time.

Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process.

Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards.

Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/ and by visiting https://lawtigers.com/

You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers.

TLDR:

• Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans.

• Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.

• Tracking results is essential for success.

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.

Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication, and the debate between automation and human interaction.

Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”

Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/

TLDR:

• Learn how to show trust and demonstrate the ability to solve your potential client’s problem.

• Is your intake team asking the right questions?

• How does AI technology fit into the intake process?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.

Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.

In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.

You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/

TLDR: Learn how to measure your SEO campaign success in this episode.